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Update Austin - January 24, 2004

on DC: 216.239.37.99

         

paulk

5:22 am on Jan 24, 2004 (gmt 0)

10+ Year Member



DC: [216.239.37.99...] Major Shuffle, looking worse then ever, results look very bad, anyone seeing this?

Dayo_UK

8:42 pm on Jan 26, 2004 (gmt 0)



google.de,google.fr,google.it and google.jp

Berkan

I am in the same boat for some of my sites (pages) - however, these regionals are showing an updated index.

PS. Welcome to Webmasterworld :)

subway

8:44 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



Have your pages dropped from Google SERPs and could it just be that this greater percentage is from a smaller total? Just interested as if this did indicate a shift of SE usage I would see this as a very positive step, as long as the others don't start trying to get clever with their algos. – Hissingsid

My traffic from Google is down about 50 - 75 % and has been ever since Florida first struck, but today was the first time I've noticed the referrals from the other engines

<added>overall traffic isn't actually down more than 10% - think I finally answered your question :-)

[edited by: subway at 8:55 pm (utc) on Jan. 26, 2004]

chris knight

8:46 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



Hi all

This damn google thing has been frying my brain all day and ive sat hear analysising what people are saying and the experiences they have had. needless to say some i agreed with and others didnt match up with the problems i was getting.
So i decided to do some research of my own and try and get some conclusions, i would be interested to know if it makes sense and if people have experienced the similar things as i have

What i have discovered so far is that:
1) highly competitive comercial terms are being effected, most of my clients that have specific/less competitive key phrases are largely unaffected.

2)My clients who were being found for competitve commercial search terms have on the whole vanished.

3) from the original florida update it looks as thought the filter has extended.

4) The vast majority of sites that are replacing our sites tend to be shopping portals or at least sites contain a huge array of both internal and external links.

5) sites ranking well have very little search engine optimisation.

6) sites with keyphrases in the title once are doing well, i.e keyphrase density is right down.

I decided to do research on 3 top commercial and highly competitve search terms and analysed the top ten results(websites), breaking it down in the catergores of information sites/government, shopping portals, commercial company sites, other search engines.

The results are as follows and show the 10 types of website after each keyphrase search

TRAVEL
------
info sites/government - 4
shopping sites - 4
commercial company sites - 1
other search engines - 1

Double glazing
--------------
info sites/government - 6
shopping sites - 4
commercial company sites - 0
other search engines - 0

Mortgages
---------
info sites/government - 4
shopping sites - 5
commercial company sites - 0
other search engines - 0

As we can see from the results there is a definate shift towards shopping and information portals and far less emphasis on the 'smaller commercial company'.

In conclusion, sites that have minimal keyword denisty, that are constucted with lots of internal links seem to be king.

What i fear is that unless we have shopping portal websites with loads of internal links and a damn site less optimisation we are going to struggle to be found, unless it is for less commercial or generic search term. I still have sites that rank very well using high keyword density but the terms themselves are less competitive which leads me to belive there is a filter attached to certain commerical terms.

Would anybody agree or disagree with my comments?

Thanks

Chris

TheFounder

8:57 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



Google Bombed themselves

Look the way I see this is that they are trying to prevent Google Bombs like the well documented "Miserable Failure" or "Unelectable" to be pointing to some guy's site in politics.

They are afraid that their SERP is being modified from a bunch of kids making a political statment. The problem is that they took this too far.

Personally my site has nearly 1000 backlinks in Google and a PR of 6 - in the anchor text most of the people linking to me use the keyword that my site is about. I am getting my rear handed to me by some kid that has a Geocities account with a H5 header with the keyword and 2 backlinks from FFA sites.

I am telling you guys something.. they really really went overboard with this. I am using MSN, Hotbot or Yahoo from now on (When they use INK results)

I never thought I would EVER say this, but Google's relevent results are really bad.. I would rather use a 1998 version of Altavista.

hmpphf

8:58 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



Austin's been a bit of a disaster for some of my websites.

My guess is that Google's next move will be to visually integrate adwords more closely with the main search results so that they become less ugly and therefore generate more clicks/income.

The good news for me is that I've just achieved position #1 for a rather tasty careers-related search phrase on MSN and even before Austin MSN were sending me twice the volume of traffic that Google sent me.

gerwin

9:02 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



hmpphf, that thing you said about Google integrating AdWords in Google result page's may as well be the new layout that they are testing...

BallochBD

9:02 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



Chris,

I would endorse what you say and I have been seeing the same thing. My main keyword is a commonly used, four letter acronym. I used to hold number one but my home page is currently gone from the index although most of my other 70 odd pages are still there but not being found. The first two results are irrelevant but the fourth is a cracker! It's a junk site whose initial letters happen to be the same as my acronym. It has no related content apart from two links to the home page, for which it happens to use the acronym.

I despair because there is no way I can go on trying to compete and chasing my tail when Google ranks sites like this in preference to mine, (an information based site valued throughout my industry. )

As I said in an earlier post I think the only hope is that Joe Public gets so piss*d off with G that that they start to drift onto other search engines in greater numbers. Does anyone have any ideas how we can promote this effect? Can we start to get Austin mentioned in the press again or something?

AthlonInside

9:05 pm on Jan 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What industries are suffering?

hmpphf

9:10 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



One of the key things that made Google successful was that they delivered relevant results unhindered by any suggestion that they were trying to profit by manipulating search results.

If MSN (or another engine that delivers relevant search results) can assume that role, if only temporarily, then Google will just be a memory, sullied by their attempt at commercialisation.

gerwin

9:19 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



I really don't understand why Google would be trying to get more money out of it, are they making enough money already?

Brett_Tabke

9:36 pm on Jan 26, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Lets leave the "analysis" until a bit later. Some have said they are now seeing yet another new set of serps (4th set today). Sooooo, lets wait for them to get done cooking before we start taste testing.

randle

9:40 pm on Jan 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I think it's not a question of where they are right now, but where they are trying to get. Clearly since Florida, and more apparently with Austin, there are some teething pains going on. However, I am sure they have a plan, and they are working it.

The thing that sticks in peoples minds, right or wrong, is the impending IPO. Once they become public, by definition the stock holders are looking for a return.

NeverHome

9:40 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



TheFounder, if Google's intention with this algo was to hobble the google bombers then it doesn't appear to be working very well... that "miserable failure" is still a miserable failure (at least as far as I can see).

But when I think about it, it must be driving the google brain trust nuts! All that power, all that talent, all that fame, all that money - and a few dozen jokers can still twist the search results on a whim. It sure makes a mockery of the whole "search as a serious business" thing.

drewls

9:44 pm on Jan 26, 2004 (gmt 0)

10+ Year Member




TheFounder, if Google's intention with this algo was to hobble the google bombers then it doesn't appear to be working very well... that "miserable failure" is still a miserable failure (at least as far as I can see).
But when I think about it, it must be driving the google brain trust nuts! All that power, all that talent, all that fame, all that money - and a few dozen jokers can still twist the search results on a whim. It sure makes a mockery of the whole "search as a serious business" thing.

No it doesn't. And I don't think that's concerning these guys at all. Who the heck optimizes for 'miserable failure'? There isn't any competition, thus making it easy for them to do. Wake me when they make whitehouse.gov #1 for 'web hosting' or something like that...then the guys at the plex should be worried. Until then, things like that are nothing more than a mildly amusing diversion.

NeverHome

10:00 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



drewls, true. But look at it from angle of the publicity that the offbeat results get. For people that don't actually use search much, but read about google bombing etc, Google must seem a somewhat flakey venture... not the sort of business to invest in.

chris knight

10:06 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



i hope bretts right, but i cant help thinking this is the sign of things to come, maybe google will flop if its keeps this up, but one things for sure it will effect us seop guys big time. All we can do is sit and wait but signs so far do not look good!
the days of the small company competing with the big guys is over

chris knight

10:06 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



i would challenge anyone to contradict my theories in one of my last posts.

Robert123

10:16 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



I dont mean to be rude. But it seems a bit premature to ask others to challenge theories before the update has even finished. Some data sets still in rotation are a great improvement in my highly competitive in the luxury rental industry.

just a thought

chris knight

10:20 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



robert ur right - i guess im trying to find some comfort to this situation at the moment and preparing for the worst. i hope this sorts itself out. but i like most, will sit and wait to see whta happens then make a descion.

Robert123

10:39 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



Chris--
I understand. The only thing that i refresh more than this forum are the google results. we all are waiting anxiously. The reason I felt compelled to address your comments is that I did not see that some of them held true in my highly competitive and frequently "optimized" search niche.

Best of luck---
anyone seen the results stablize yet?

Atawolf

10:40 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



I can't help being puzzled about most non-english Google regionals are showing very different results than "main" Google.

The regional Google results are updated with new sites, but the filtering is very pre-florida.

mikeymikey

10:44 pm on Jan 26, 2004 (gmt 0)



Please excuse my ignorance on this topic, but how do you know that the regional versions are updated versions compared to the current results from google.com?

djgreg

10:52 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



I am seeing something very curious on yahoo.de
I can see a different set of results there, which I can't see on any dc.
In this set of results my pages have come back to there positions before austin, but some rankings around have changed.
It's a bit weird that I can see these results only on yahoo but not on any dc?!?!

oraqref

10:55 pm on Jan 26, 2004 (gmt 0)




Florida only hit the english language serps, Austin has hit all languages. In my region the serps look like a madman's wild dream. On very broad searches the new algo's do their job as intended: show only the big players, and get the little guy out of the results. On specific searches with more words the results look like pure trash.

The update, in my mind, kind of marks the end of the 'American dream' that Google was before. What made Google popular, to a large degree, was not the fact that it was such a fantastic search engine but the fact that everyone could influence the results and that the best one would win. This is what drew hordes and hordes of people unto Google.

With that part gone, it's really just another MSN with paid results.

Oraqref

Robert123

10:58 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



I am at my "day" job now, so i can only do a have hearted job of monitering this---however, are there still fluctuations from the dc's?

shasan

11:03 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



This is too wierd. The english language results for .ca have been stable with the new serps, but the french still has the old serps.

HOWEVER, target keyphrase search with quotes brings up identical serps on both english and french ('old' serps).

And this is holding steady as far as I know.

idoc

11:18 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



I am seeing something odd now when searching for "state kw1 kw2" whereas last friday I had #1 now on google I am seeing #6 for that search term except for a different page altogether... not really directly on topic for the prior #1 page just related by overall theme. The page ranking #6 now does not contain the search term in the main text... only in one link text on the page to the prior #1 page.

Small Website Guy

11:26 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



if Google's intention with this algo was to hobble the google bombers then it doesn't appear to be working very well... that "miserable failure" is still a miserable failure (at least as far as I can see).

Nope, that's not Google's intention. People are trying to read way too much sophistication into Google's algo. It hasn't changed much at all. Page rank and anchor text of inbound links is mostly wha tcounts. That's why the "miserable failure" search still points to G.W. Bush.

What Google is doing is PENALIZING a page in the SERPs if it is using too many SEO tricks to otherwise get a high ranking for a keyword search.

People think the new Google is somehow all smart, and can figure out the "context" of inbound and outbound links... phooey! It's a lot easier for Google to figure out if your page is SEOed and then use that to penalize that page.

That's what Florida was about, and Austin just turns Florida up a notch, and refines it.

Robert123

11:45 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



I am not totally sure if I agree with Small Website guy--of course taking into account that this update is probably not over.

Actually, in our travel industry section of internet search, there has been consistantly one website near the the top of the results. They use all of the "seo" tricks that most use--and push them to the edge of spam. They have been unaffected by the present update/filters. While i admit that using one website for 2 search terms is in a fact an over simplification, it leads me to believe there is something more here to this update than purely an optimization filter. Of coures that is what we focus on, but we may look through a scewed lense when it comes to intepreting results.

HenryUK

11:51 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



I have followed this with interest.

My site is a reasonably competitive UK industry, although not an ecommerce site. Some very expensive kw phrases in adwords (£27 per click anyone?).

I've done some organic SEO - nothing much more than opening up the data; putting in relevant titles for those pages; getting some excellent links in; some sensible internal linking (all of use to users). Content is refreshed, effectively by our users, at a rate of around 2500 new pages per month, with as many disappearing.

I don't bother much with fluctuations over short periods, but broadly speaking, my traffic from Google has grown over time from nothing in 2002, to c 3k per week this time last year, to around 20k per week now.

this update looks as though it will continue the trend of increased traffic. Certainly a lot of my SERPS are up.

OK, I'm not in the cut-throat business of converting referrals directly to cash, and my heart goes out to you guys who are suffering, but my basic message is this: I've pretty much followed the broad basic guidelines that I picked up from this site 18 months ago, and, apart from my own stupid mistakes from time to time, it's been a great success. Maybe if you are out there trying to second-guess every algo tweak, you're inevitably facing a bit more of a rollercoaster ride.

Best of luck to all...

H

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