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Major changes to AdSense

Pricing structure and ad relevance

         

markus007

8:04 pm on Apr 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Unless adsense is sending out a april fools joke, what do people think of the changes? Every site has a unique pricing model?

For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.

[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]

frontpage

1:00 am on Apr 4, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My one PR6 site has 89,000 Google listed pages. The CTR and number of impressions did not change after Black Thursday however my EPC dropped 25% as compared to previous data.

EasyMoney

1:17 am on Apr 4, 2004 (gmt 0)

10+ Year Member



Looking foward to seeing what Microsoft comes up with. Just wish it was here now.

ignatz

1:44 am on Apr 4, 2004 (gmt 0)

10+ Year Member



60,000 backlinks? 80,0000 backlinks? Holy mother of Tim Berners-Lee... That's incredible! We are certainly living in seperate worlds.

I have a small site with a sum total of less than 1400 words. Online for about 8 years. PR6, about 400 or 500 backlinks. Saw a jump around April 1, but looks pretty normal today. Between 1 to 2K impressions/day.

europeforvisitors

2:08 am on Apr 4, 2004 (gmt 0)



Also, I'm surprised that there hasn't been a bigger noise made over the variable payout scheme. I can't think of any other pay-per-text or per-impression company that does this. Tiered Percentage of revenue, based on a known published quantifiable table, sure. But not "whatever we decide today to pay you today".

Unless I've misunderstood Google's e-mails, this isn't a variable payout scheme, it's a variable pricing scheme.

my2cents

2:10 am on Apr 4, 2004 (gmt 0)

10+ Year Member



60,00 backlinks!

Would you like a new friend?

:)

onlineshrine

2:12 am on Apr 4, 2004 (gmt 0)

10+ Year Member



Looks to me like large sites with lots of pages and traffic are the ones hit hard here.

Smaller, niche sites may benefit.

Does that seem about right based on what's been reported in this thread?

creepychris

2:14 am on Apr 4, 2004 (gmt 0)

10+ Year Member



12,000 page views per day: epc dropped by 50%.

ignatz

2:22 am on Apr 4, 2004 (gmt 0)

10+ Year Member



Looks to me like large sites with lots of pages and traffic are the ones hit hard here.
Smaller, niche sites may benefit.

Does that seem about right based on what's been reported in this thread?

That's what I'm seeing. Quite a few of the reported large drops have been from people with tens of thousands of backlinks and impressions per day. I think one poster mentioned something like 150,000 daily impressions. It seems like sites with those kinds of numbers are seeing the biggest hits.

I don't think its as easy as big traffic=big CTR drop, there are probably other factors. My guess is that there are some heavy trafficed sites that are better weathering the storm. (And some that are getting caught in the middle)

There appear to be some patterns starting to emerge, for what it's worth at the early stage in the game. (which is not a lot I guess... need to look at the data over months to really get an idea)

figment88

3:13 am on Apr 4, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Since the changes there hasn't been a single day where I have made over $1,000.

jonathanleger

3:39 am on Apr 4, 2004 (gmt 0)

10+ Year Member



I've got a small site, 3k or so impressions per day, very niche (every page is the same topic). When the algo change first hit, I got irrelevent ads in the morning, and more relevent ads in the evening. The first day saw an EPC increase of 60%. I was excited. However... the second day was back to normal, and the third day saw an EPC drop of 35% even though all of the original ads (pre-algo) were back as of this morning. *SiGh*
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