Major changes to AdSense

Pricing structure and ad relevance

[markus007]

Unless adsense is sending out a april fools joke, what do people think of the changes? Every site has a unique pricing model?

For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.

[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]

[FromRocky]

Don't forget: Today is Friday and starting of Spring break (Canada).

[EasyMoney]

I wait a month before I do anything. BUT - I believe that most of us will agree that these Adsense changes should have come with a tube of vasoline!

[steve40]

Well this is scary
I decided to turn content back on today on my adwords campaigns and I have just checked my adwords and on 3 of my campaigns the cpc on content is DOUBLE that of search and i do mean double other 40 same or slightly less
and on adsense I have a reduced income of about 15% across my sites so iether publishers who have increased revenue are not saying or something very strange going on
steve

[FromRocky]

<<publishers who have increased revenue are not saying>>

Steve, you might be right. How many smiling faces do you see at a funeral?

[MarkHutch]

Steve, we had a terrible day yesterday, but today is looking very good for a Friday. Our sites don't do that well on the weekends. Still to early to tell, but at least income is higher than it was three days ago.

[steve40]

On further checking any campaign that had higher click through % on content was increased cpc

will give sort of example
say click through on
campaign y was X% on search
campaign y was X% + Z% on content

The corresponding cpc seems to be dependent sort of on the above formula

In some ways I can now see the logic behind the changes if very poor clickthrough % on content much lower cost to advertiser , if higher on % clickthrough on content cpc is higher

This might explain why some webmasters are seeing major major changes on revenue as I have some campaigns that may be X% clickthrough on search but x%/8 on content
in some ways it is usefull being both a advertiser and publisher on Adwords / Adsense as it is easier to see the logic behind changes
steve

[jimh009]

Not seeing anything majorly different on my site. Too early to draw firm conclusions, of course, but right now my content site has more or less the same epc and click-through rate as it had in March.

:)

[Sunflux]

Today, CTR is starting to return to something close to "abnormally low but seen before", but earning are still way way down. Halved, like most other reports.

[Compworld]

I can see the differences when all the stats are the same within the Google Adsense control panel (clicks, ratio, impressions, etc.), except $$$. So, if the impressions and clicks are around the same for the last couple of days, but the $$$ has been slashed basically in half, then there is the proof. But, I to will give Adsense the benefit of the doubt and not leave until 30 days have passed. I am hoping that Google is just playing a really bad extended April fools day joke. If not, I have a feeling that a good portion of sites will be leaving the adsense program. I have spoken to some other web masters, and they to have seen a dramatic decrease in the amount of revenue generated.

So, we should know more as the days and weeks go by. Only time will tell.

CompWorld

[onlineshrine]

I think the guy with the tube of vasoline idea was right.