Forum Moderators: martinibuster
For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.
[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]
Frankly, I'm surprised that more people aren't complaining about mistargeted ads. The ads on my site today are ludicrous, whereas before 4/1/04 they were right on target.
I reported some examples of wildly mistargeted ads to Google yesterday. They requested URLs and screen shots, which I provided. I then got a reply that said "the ads you are receiving are currently related to topics discussed in the content of your pages." I guess that's true if ads for marble countertops, vanities, and fireplaces or marble floors are considered related because the word "marble" happens to be mentioned in a review of a luxury hotel.
(Mind you, the ads for marble don't appear in that hotel review all the time. Sometimes I see ads for "mahogany entrance doors" or "wood screen and storm doors," presumably because the word "door" is on the page. I don't know where the ad for "wrought iron" came from, though, because there's no mention of iron--wrought or otherwise--on the page.)
Sheesh. No wonder my CTR and EPC are dropping. If this is how Google's improved ad targeting works, I'd hate to be an advertiser relying on the new variable-pricing algorithm to get maximum value per click.
