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Major changes to AdSense

Pricing structure and ad relevance

         

markus007

8:04 pm on Apr 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Unless adsense is sending out a april fools joke, what do people think of the changes? Every site has a unique pricing model?

For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.

[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]

EasyMoney

5:46 am on Apr 4, 2004 (gmt 0)

10+ Year Member



Click through rate down 30%.
Earnings Per Click down 50%.
Page views: Same

Pass the Vasoline please.

ignatz

6:02 am on Apr 4, 2004 (gmt 0)

10+ Year Member




Click through rate down 30%.
Earnings Per Click down 50%.
Page views: Same
Pass the Vasoline please.

total pages/Daily impressions/Backlinks/pagerank?

viggen

7:02 am on Apr 4, 2004 (gmt 0)

10+ Year Member



Small info niche site with 1500 pages, 700 backlinks and PR6
Ads that are shown are a bit more targeted,
Click through rate up 15%.
Earnings Per Click up 30%.
Page views (according to Google): 4000

I can live with that, but imo way too early to draw any conclusions.

Get_em

7:19 am on Apr 4, 2004 (gmt 0)

10+ Year Member



<quote>Here's how my April stats (so far) differ from March:
CTR: Up 24%
EPC: Down 14%
CPM: Up 7%
</quote>

I compared last 3 days of March to 1st 3 days of April

CTR: DOWN 10%
(by this I mean if you were at 1% and went to .9 % that is to me a 10% drop ... not from 20% ctr on the
google stats to a 10% ctr on their stats)

EPC: UP 8%
CPM: UP 12%

Although 3 days to 3 days is not a good test it is what it is.

blaze

8:12 am on Apr 4, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Regular Search (Avg 0.13 CPC):
~3000 Impressions / 40 Clicks / 10% Conversion Rate

Content Targeting (AdSense Advertising / 0.14 CPC)
~15000 Impressions / 30 Clicks / 0% Conversion Rate

Conclusion: Not much improvement in AdSense targeting as far as I can see. If this keeps up, will turn AdSense off.

icedowl

9:40 am on Apr 4, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How have your sites been faring icedowl?

Prior to today, only two of my three sites had the adsense code on them (I added it to the third today on a lark). Most of what clicks I get are from my largest site (~500 pages). EPC was down about 30%-50% initially, but looks like it may be stabilizing somewhat. All else is pretty much the same as it was prior to the latest foopah.

Sorry for the delay in replying, I've been gone.

anxvariety

10:15 am on Apr 4, 2004 (gmt 0)

10+ Year Member



Since the changes there hasn't been a single day where I have made over $1,000.

Since the changes there hasn't been a single day where I have made over $100,000.

ignatz

10:22 am on Apr 4, 2004 (gmt 0)

10+ Year Member



EPC was down about 30%-50% initially, but looks like it may be stabilizing somewhat. All else is pretty much the same as it was prior to the latest foopah.

Looks like your sites are tacking back to normal, good stuff. I'll be curious to see how some of the "CPC down 80%" webmasters report after a couple more days.

NazaretH

12:22 pm on Apr 4, 2004 (gmt 0)

10+ Year Member



80K-100K impressions/day

CTR same
EPC down 70%
Impressions about same.
Ads appear mostly on SERPs and info articles on the same site.

Tried some other programs for test sites before and now some look even more attractive (higher EPC, also targeted ads). Adsense clicks are getting close to be pennyworth, which is same as adult ads pop-ups, not too good fo Adsense at all - good news for competition. Go this doesn't stick.

CPCretirement

12:26 pm on Apr 4, 2004 (gmt 0)

10+ Year Member



EPC is down significantly. CTR is doing fine. Ads are back to being relevant.

Over 1,000,000 page views per day according to my stats, less according to Google.

I'm still giving it time before making any changes on adsense placement on my sites. Unless things change adsense will be moved to a less prominent location and stop taking up prime space from direct advertisers.

I would like to know how Google can decide that clicks from my site are worth less. I have the most dedicated audience in my category. They spend upwards of $10k or $15k doing performance upgrades to their cars on a regular basis. There is no other venue that comes anywhere close to reaching the quantity and quality of members that I have in this category. I have about 120 direct advertisers that pay to reach this audience. And now it appears that Google has decided that clicks from my site are worth less?

The bottom line to me is what will pay the best. I can sell the existing adsense space to advertisers who will pay a premium for the good placement. I can move adsense down the list in terms of placement. They will still be on the main site, but they will produce less revenue for Google if this ends up being the route I take.

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