Major changes to AdSense

Pricing structure and ad relevance

[markus007]

Unless adsense is sending out a april fools joke, what do people think of the changes? Every site has a unique pricing model?

For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.

[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]

[CPCretirement]

It comes down to money. If Adsense drops to 50 or 60% of it's prior level and other sources produce 15 - 18 times that in total, guess where I'm going to put my efforts. Guess which advertisers will get the best placement. ;)

Hopefully adsense will return to decent triple digit daily earnings. Either way, I'm not going to dump it since it is free money. I'm just going to relegate it to a lower spot if it doesn't return to prior earnings. Or I may leave it in the same spot but change it from the wide tower to a single ad box.

If they are no longer one of the biggest individual sources of income then they will no longer get the premium spot.

[jonathanleger]

I keep reading these posts that say "niche sites are doing fine", and yet I've read multiple posts from people with niche sites that are NOT doing fine.

I have a niche site, and I am NOT doing fine. EPC is down 35%...

[madmatt69]

I've got a niche site too - CTR is down a couple percent, and revenue is down by 30% - 40%. Just hoping it's temporary.

[Webwork]

What happens when Google offers AdSense Select, allowing advertisers to select groupings of preferred websites, a service which will have higher ad rates?

[europeforvisitors]

What happens when Google offers AdSense Select, allowing advertisers to select groupings of preferred websites, a service which will have higher ad rates?

I've been preaching an "AdSense Select" concept since last summer. Don't tell me that someone actually listened. :-)

Seriously, do you know something that the rest of us don't?

[dvduval]

I'm a little new to this, but I can say that my earnings are down by at least 30%. Certainly, I will at least "try" another form of advertising in light of the recent changes.

[mquarles]

What happens when Google offers AdSense Select, allowing advertisers to select groupings of preferred websites, a service which will have higher ad rates?

Something like this is what it would take to get the advertiser half of me back into content ads. Fuzzy math doesn't do it for me, nor I doubt for most advertisers. So far it just upsets the publisher half of me.

MQ

[karatekid]

My 50,000 hits a day review oriented content site with 3000 plus back links still has earnings down 70%.

Like others, I have been reinvesting some Adsense money into Adwords to drive traffic to other ventures. A practice I had to stop today. Wonder if other publishers will have to drop out of Adwords. Wonder how much of that advertiser loss was factored in their secret algo?

[georgiek50]

For me, the CTR has gone through the roof. Unfortunatelly, the EPC has plummeted to 10% of what what it was.

Too bad, it would have been a nice pay day. I will not jump the gun on this one though. I'll stick the month out and see what May brings along...if this continues, goodbye Google.

[kwasher]

Something like this is what it would take to get the advertiser half of me back into content ads. Fuzzy math doesn't do it for me, nor I doubt for most advertisers.

Agree. Especialy when I noticed one of my small adsense niche sites seemed to be paying me more per click. I thought (now from the advertiser perspective) 'what if I end up paying MORE for content clicks'.

Then again, it should still work with the cap an advertiser sets up... but I have yet to see any difinitive explanation from G, so i'm still hesitant to enable content throughout my adwords campaigns.