Forum Moderators: Robert Charlton & goodroi

June 2026 Google Search Observations

         

BigKat

3:12 pm on Jun 1, 2026 (gmt 0)

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I am supposed to believe that AI is useful for business when biggest AI company (Google) itself can't make AI that can spot spam from real content.

It demonstrates AI is more hype than anything else. If AI were so great, all the states allowing AI data centers to be built would be using the technology themselves and they're not. I'm sure a lot of politicians are getting rich, along with the AI companies, but that's about it at this point.


[edited by: not2easy at 11:46 am (utc) on Jun 3, 2026]
[edit reason] New month, new thread [/edit]

bgweb

8:17 am on Jun 2, 2026 (gmt 0)

5+ Year Member Top Contributors Of The Month



The big problem with AI is that it is still spewing out far too much information that is simply wrong. I use the "cricket test" to try and quantify this, but it probably won't mean much to people in North America and most of Europe. However, the key points are very simple to grasp.

Cricket is a sport rich in detailed statistics, and one I happen to know well, having followed it for much of my life. The number of times AI will throw out something like, "Player X scored Y in match Z" and be wrong is horrific.

Now apply this scenario to businesses that are making decisions, and you quickly realise that unless due process is followed and rigorous checks are in place, the potential problems remain huge.

MrSnuts

10:31 am on Jun 2, 2026 (gmt 0)

5+ Year Member Top Contributors Of The Month



@bgweb - IMHO, that cricket test is misleading: You are trying to get an expert response from a general purpose chat LLM, that rather qualifies as a misunderstanding of the tool than as a sign of the tool being no good. Ask it to assist you researching certain players scores in time frame A based on the reliable data to be found somewhere you define as reliable source, plus ask it to double check any answers against a second reliable source before answering, and the result will be different, promised. "the potential problems remain huge" is correct, it takes people who know how to avoid those, and who know when not to rely on AI.

Good brand mentioning appears to be key for AIO inclusion. I know brand-as-ranking-signal has always been viewed skeptically or as possibly unfair in the webmaster community, but there is some value to the brand concept. Consumers simply get bonus reassurance when going to well-established brands, assuming they would not be as well established if they were no good at all.
That may be objectively wrong in some cases, but protects from complete fallout, too (think of buying some item and having to choose between the cheap remake and a well-known brands product).
What I sometimes wonder is: How come there seem to be a lot of people publishing on the web who have had millions of visitors over the course of a few years, but failed to generate any brand recognition whilst having all that attention. That cannot be disconnected from your publications quality, if millions of people fail to remember your website was a cool thing to visit, what has gone wrong there? I know this is a painful question, but anyone can hardly blame google for missing that opportunity.

Back to traffic changes:
May was extraordinary strong conversion wise, google traffic has re-stabilized at April levels, bot visits are outrageous and CF isn't keeping up with a large portion of them - yet again, overall conversions were great and revenue is up on my project.
Putting in a lot of work cleansing the UI and removing technical dept lately, sometimes "move forward regardless" is a good strategy when google goes crazy.

[edited by: not2easy at 12:01 pm (utc) on Jun 2, 2026]
[edit reason] (quoted post removed/ToS) [/edit]

Micha

3:03 pm on Jun 2, 2026 (gmt 0)

WebmasterWorld Senior Member Top Contributors Of The Month



The Core Update is finished... I hope everyone got through it relatively unscathed

[status.search.google.com ]

seokees

5:06 pm on Jun 2, 2026 (gmt 0)

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I hope this it for the time being. There are cases of drops / hits a day or a few days after a core update, right?

Time for the June 2026 Google Search Observations?

Micha

5:40 pm on Jun 2, 2026 (gmt 0)

WebmasterWorld Senior Member Top Contributors Of The Month



Yes, search rankings are fluctuating wildly again today, and traffic is low. Things will continue to fluctuate a bit over the next few days, and hopefully they’ll finally stabilize.

RedBar

1:46 pm on Jun 3, 2026 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



fluctuating wildly

I like yo-yoing because, for me, it goes from one extreme to the other:-)

Since G Classifieds are now 90+% in force now on "page 1" why doesn't G simply give us a "search" tab so that those of us not "shopping" can go straight there?

Micha

3:55 pm on Jun 3, 2026 (gmt 0)

WebmasterWorld Senior Member Top Contributors Of The Month



I hate roller coasters; I don't even like boat swings, so I'm not a fan of this up-and-down on Google. Especially because it went up until Monday, then down... And that happened with both websites, the News and the Shop. Well, let's see what happens in a few days; either things will get better, or Google will roll out an update (I'm betting on the update).