Major changes to AdSense

Pricing structure and ad relevance

[markus007]

Unless adsense is sending out a april fools joke, what do people think of the changes? Every site has a unique pricing model?

For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.

[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]

[CalArch90]

My site is small in comparison to what I'm hearing and is niche specific. I get about 2,000 impressions per day according to Google's stats but about 5,000 according to my awstats logs (not sure why there is such a big difference).

The changes have not had a major impact and, if anything, seem to have improved performance to some extent. Niche specific sites probably will fare better with this change since they are more targeted. Larger, more general sites are probably the ones that will be affected most.

[Need3lives]

Several of my sites are very niche, about 2-3k page views/day. I am seeing about a 30% drop in CTR and a 35% drop in ECPC.

I was excited to first read the email, since my sites are REVIEW sites, but alas, I have seen a drop along with just about everyone else.

Google did a nice job on the PR spin to us. The translation of their email is basically "We are lowering AdSense payouts to publishers and charges to advertisers. Have a nice day!".

[shortz]

Since the changes there hasn't been a single day where I have made over $1,000.

Ahh... please take this with the humor intended but... waah.. ;-)

I'd KILL for a 1/10 of that! I'm sure a lot of us would.. but, I feel your pain.. :)

[EasyMoney]

Well one nice thing is that this ought to drive alot of publishers to Adsense competitors. It will be nice to insure a healthy enviroment, not just one dominant single player. The changes definetly woke me up from my peaceful rest in attention to this area!

[EasyMoney]

It would be nice to hear from some advertisors. Are Adwords users seeing some big savings, increased traffic, better conversion. From what I have heard looking around so far, the answer is "no change"... If not where is all that money going?

[steve40]

Hi i am an adwords advertiser and in some areas cpc gone down others cpc gone up overall my number of clicks for $200 per day is even
as a publisher cpc down a little

[markus007]

Looks to me like large sites with lots of pages and traffic are the ones hit hard here

About a million pages here, EPC is the same, CTR climbed 40%.

[markus007]

It would be nice to hear from some advertisors. Are Adwords users seeing some big savings, increased traffic, better conversion. From what I have heard looking around so far, the answer is "no change"... If not where is all that money going?

I don't think the people in the adwords forums are the ones to ask, they are mostly small fish.

[Marcus Aurelius]

EPC cut in half, CTR same, impressions same, very large sample size.

Not good, not happy.

[Need3lives]

It would be nice to hear from some advertisors. Are Adwords users seeing some big savings, increased traffic, better conversion. From what I have heard looking around so far, the answer is "no change"... If not where is all that money going?

*cough*Google's pockets*cough*