Forum Moderators: martinibuster
For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.
[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]
CTR: Up 24%
EPC: Down 14%
CPM: Up 7%
So far, the changes are having very little impact for me.
Now, to address a couple of other issues that have come up in this thread:
I don't really think Google is trying to get rid of any publishers, no matter how poorly they perform. Google seems to be desperately trying to find more places to stick ads. Trying to get rid of publishers now would be a complete reversal of their recent strategy.
As for running popunders as an alternative, I don't see how popups and popunders could possibly help but be a long-term money-loser for the publisher. They tend to give you a more or less fixed increase in CPM rates, but the traffic you lose from visitors who don't come back will increase towards infinity as the length of time you've run pops lengthens. It's not hard to add two and two and see what happens when you take on a fixed gain and an ever-increasing loss. Any site that plans on being around for more than a few months should expect to see a net loss on any pops they run. I sincerely wish I had never run them myself.
Banners, of course, are a different story and I run graphical banners as well as AdSense ads. The graphical banners are making a nice comeback for me, although they're still nowhere near what they once produced.
Has AdSense always paid out a different amount per ad in the past or is this new?
To be honest I would be really happy to see most of the adsense publishers go. Of course this doesn't apply to anyone on THIS site ;), but a good majority of the adsense sites I find online are pretty much dog-**** AFAIC.
Many of these look like they were made FOR google, or FOR adsense, instead of being a product of the webmaster's interests. I really hope those sites just go-away and die because they pollute the internet.
I've started shopping around a bit to see what Ad Sonar, Kanoodle and Bid Clix can do for me and my 1 million page views per month. Kanoodle's program isn't ready yet though, still a few weeks out.
My experience with BC, who is my default ad provider, is that they are very friendly and helpful people though their EPC aren't any better than what I am current getting from Ad Sense. I haven't tried Ad Sonar but I read something less than promising on the Affiliate programs board. Kanoodle seems like the best possible alternative.
You would be interested to know that this is actually having the opposite effect of what you desire.
The only site negatively effected by this is my big site, which is my interest and the one I have labored on for 3 years well before AdSense existed.
I made a few small directory sites for certain industries after AdSense came out. Those ones seem to be benefiting slightly from this, though the scale is much smaller.
Anyway, I thought you would find that fact interesting.
The only site negatively effected by this is my big site, which is my interest and the one I have labored on for 3 years well before AdSense existed.
I AM interested in that data, thank you. Many of the posts I've seen have not mentioned any backround about their sites, page rank or otherwise.
Your site sounds straight up, and you must have hundreds of inbound links by now. I'm sure you'll have no problems finding ways to recover that income, and hopefully adsense's changes will smooth themselves out with regards for your big site.
My main beef has been with the Google exploitation sites which I view as a parasitic.
Not much, because the publishers who stay will be those who are generating the most revenues and profits for Google.
Do you think this new 'formula' is sound? Is it silly as sites containing 'review' getting higher rates? Or is it someone from Google looking at sample AdWords campaign conversion rates and marking the account into the click welfare program?
When a user goes to Google and types in 'my site subject' and then clicks on AdWords ad, does that advertiser pay less since the user wasn't looking for 'my site subject <reviews>'?
There are some pages within my site that used to never get well targeted ads that do so now. Also, pages within the site that had been difficult to categorize in the past now seem to default to ads that are of general interest based on my site's theme.
While it is too early to draw any conclusions in terms of revenue, the changes do seem to have brought about greatly improved targeting across the site. This should hopefully be a good thing.
