Forum Moderators: martinibuster
For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.
[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]
However, the AdSense program has matured enough that it is time for Google to provide something substantial to the *publisher*. We are, after all, the other half of the equation.
I wouldnt say half. While AdWords could exist without AdSense, the vice-versa is not true.
In the end, it will probably be just like any medium- you will have to decide if works for you and continues to do so.
However, if the EPC drop sticks over time, there's something rather twisted about an algorithm that says "Hey, the traffic on your busy, popular, content-filled site was worth 10x on Thursday (and on all previous days stretching back 9 months) and the exact same traffic is worth x on Friday"
A system that pays less and performs worse is NOT an improvement.
I am going to wait a month so I compare month to month. A few days is too little to really see how it will effect the bottom line.
BZ
I'm extremely disappointed with the new Adsense.
In case anybody thinks Google doesn't use cover stories remember how October payments were held back for weeks because they "didn't anticipate" Thanksgiving.
I do not believe Google scaled back their revenue. My Adwords costs are the same. Notice there are no threads on the Adwords forum about seeing cost reductions. Not one. None.
Google has instead used another lame cover story to this time increase their revenue by taking a larger share of advertiser dollars. Until I see the shouts of joy from ots of advertisers about new rock bottom prices and increased ROI I'll know nothing has happened except a reduction in payout percentage to publishers.
No, i'm not paranoid but i don't trust anybody on the net. Never ever.
Where's the competition? C'mon!
We need to remember that a lower cost per click means less revenue for Google, too, not just for the publisher. It's unlikely that Google would have introduced the variable-pricing scheme unless the company believed that:
1) Variable pricing was necessary to keep content ads viable; and/or...
2) Variable pricing would lead to greater advertiser confidence, more competition for quality clicks, and higher revenues over the long term.
TIP: If you're relying on one source of advertising revenue, you need to look at other opportunities--not just to minimize your risk, but also to maximize your income. There's no reason why AdSense should be a sole source of revenue, even for a content site.
I do not believe Google scaled back their revenue. My Adwords costs are the same. Notice there are no threads on the Adwords forum about seeing cost reductions. Not one. None.
The changes only went into effect about 36 hours ago, so it's a bit early to be making such assumptions. In a week, maybe. But not yet.
