Major changes to AdSense

Pricing structure and ad relevance

[markus007]

Unless adsense is sending out a april fools joke, what do people think of the changes? Every site has a unique pricing model?

For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.

[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]

[longen]

loanuniverse >> The triggering of a particular ad might not be because of the presence of a single keyword, but the use of this word and others in the page. Now the same way that the ad is triggered will be affecting the amount that is charged to the advertiser. I think that depending on the ad that was triggered there will be words or concepts that will decrease the pricing as well as words/concepts that will increase the pricing.
Lets not even get into modifiers such as having the word “free” before “widget”. It could be that this layout might affect your EPC more than having the word “free” later in the sentence.<<

Words like "free", "reduced", "discount", could become poison words for some advertisers - what are the chances of selling an expensive product to web-surfers chasing those terms.

We have had some good threads about semantics over the last few months which i must reread.

[varya]

So Adsense Advisor says, your revenue may go up, or down, and a clear pattern may not be evident for awhile.

Meanwhile, over in the Google Adwords forum, Adwords Advisor said that Google would be charging advertisers lower CPC and that "many of you will be pleased."

Not really sure how this advertisers pay less but publishers earn more formula is going to work.

[loanuniverse]

Meanwhile, over in the Google Adwords forum, Adwords Advisor said that Google would be charging advertisers lower CPC and that "many of you will be pleased."

Well, this obviously is meant to cater to the advertisers. I am not saying that is a bad idea, after all they are Google’s customers. We are …. Hmmmm what is the best word {partners}.

Words like "free", "reduced", "discount", could become poison words for some advertisers…

This is going to be kind of a problem for those of us giving something out for free. :D

[Visi]

AFter reading and rereading the email. I am still scratching my head in amazement that so many words could say so little. No definitive statements, no explanation, just words flowing across the page that read like a press release foer an unknown cause and effect? Bottom line again I am a the whim of google determining the "usefullness" of my site and pages, determining the worth...somehow...and basing the revenue on this. No real explanation of how or why, just a "whim and a prayer" that increased CTR will offset this effect. Think I will go back to wine tasting....it offers more relief than google's letters to my mind:)

[MarkHutch]

So far today, we are seeing reduced income on the same uniques and CTR. I'm going to take Google at their word that this should work itself out over the next few weeks when more advertisers join up. However, today is a very sad day for us. Hoping for better days to come.

[Visit Thailand]

Definitely give it a week or two as I am sure there will be some more algo tweaks for this new formula as I have seen some very unsual (completely unrelated off topic ads) alongside some highly targetted ads in the two ad banner style.

[europeforvisitors]

On my site, I'm not yet seeing any differences as a result of the change.

CTR is the same as for the last 7 days and for March.

EPC is the same as for the last 7 days and for March.

Even the ads appear to be the same as they were before the changeover, at least on the pages that I check now and then.

Granted, it's early days yet, and advertisers haven't had a chance to respond to the changes. But so far, on a site that gets about 11,000 visitors a day, both the ads and the numbers represent business as usual.

[onlineshrine]

My EPC is at normal levels but my CTR is actually down, slightly below even the low point in the normal margin of error.

Time will tell if this is actually beneficial, but I wonder if Google is out-thinking themselves on this one.

[MarkHutch]

The reason this is hitting us so hard is that we have one site that earned a much larger amount per click than any of the others we operate. I'm sure that advertisers have bid up the price on that type of site and Adsense was really make us some pretty good money. In fact that one site earned more than 12 others we have put together. Not more traffic or CTR, but great income per click. Oh well, I guess it was too good to be true. :)

[TheDave]

My EPC seems to be down 1/3 :( Time to start exploring some other option I think.. 5000 impressions a day has to be worth more than what they're paying me