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Google AdSense launched today

New content targed ad program for content providers

         

eaden

8:39 am on Jun 18, 2003 (gmt 0)

10+ Year Member



It's way cool :)

[google.com...]

Not sure if this should be in Google News or adwords. I guess this forum should really be the one for AdSense questions as it's about advertising.

Also, it seems that the site hangs in IE. Mozilla ( as usual ) works perfectly so use that.

Unlike the exising content targed ads you do not need 20 million visitors to put these ads on your site.

irock

7:17 am on Jun 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Will Google accept application on a Saturday? I just applied...

musicales

7:41 am on Jun 21, 2003 (gmt 0)

10+ Year Member



cdkrg -

Google does not allow us to serve their ads through any ad management

I can confirm this, but where did you read this - I couldn't see it in the guidelines.

Susprisingly this wouldn't even work when my ad agency(Burst) redirects to a page on my own site to serve the ad - it just displayed some defaults.

I think this is a major drawback of the software. I have a site with 6 million impressions/month, and Burst leaves a good 1 million+ unsold, which would be ideal for AdSense, but I can't redirect them. Of course, if I just serve 5/6ths of my ads with Burst and the other 1/6th directly to Adsense, I lose 1/6th of my Burst income, and they still serve me a million or so defaults.

Get on that blower GoogleGuy!

Imaster

8:34 am on Jun 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



One important point

Separate Reports for Subsites
- I got approved for Adsense, and use the same code on 2 of my sites. It works perfectly fine, but the biggest drawback is that it doesn't show separate reports for my 2 sites.

GoogleGuy, it would nice to see a breakup of statistics site-wise, rather than having a combined report.

Internet Master

aravindgp

9:15 am on Jun 21, 2003 (gmt 0)

10+ Year Member



Hi Group,
Great thread.Learnt a lot and loanuniverse saw your site, excellent.

I would like to hear from Advertisers.

What happened,did they get more clickthroughs and more sales...?
I am curious to listen from guys out there doing adwords and noticed they appeared on their friends sites.

Adwords advertisers, have you seen any significant improvement in quality traffic if you appear among some of the categories here webmasters have sites in.

I hope this is the final test.If advertisers gets more sales it's the knockout punch.

Looking forward to hearing from you advertisers.

Aravind

<edit> Typo </edit>

olias

11:02 am on Jun 21, 2003 (gmt 0)

10+ Year Member



Okay, I am really quite impressed with it so far, and I've only had it running overnight.

The main improvements I'd be looking for are with the reporting, I already find myself unwilling to run ads on a second site because I will have no way of judging how they are performing.

Also it would be quite nice to see an hourly breakdown of what is happening - with my site I am clearly earning more for UK clicks than US clicks, my CPC is 3 times higher this morning than it was overnight.

bluelook

12:19 pm on Jun 21, 2003 (gmt 0)

10+ Year Member



Default ads arenīt the solution...
This is really important!

If I create a new page, and give it some promotion, it will only bring me some money when Google crawls/caches it. It could be a month later, when my users donīt want to read about it... and when I wonīt have any visitors on it.

This is really important for news sites.

I think we will really need AdSense to check our keywords meta tag, or a new adsense meta tag as it was suggested here.

Without this, we will have sites, who will not direct visitors to some pages, until they get crawled, because only then they will make some revenue from them... we will create "Crawling dependents/addicts"

loanuniverse

2:00 pm on Jun 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



aravindgp: Thanks for the compliment. I don't have the sharpest looking site, but I try to make up my style shortcomings with content :)

bluelook: I put up a new page yesterday and it was showing targetted ads right away. No defaults. Then again, I am using old fashioned html with php includes for the top, right and bottom navigations. Do you think that the problem of not cacheing comes from using dynamic content pages (php, asp, phpnuke content management or something like that)?

On the other hand, my site is like 75 pages of static content and the message boards and it is fairly small so that could be it. Frankly, I have not even put the code on the boards yet as I fear that the session ids generated will throw off Google. This limits the number of pageviews, but not by much.

GoogleGuy

4:12 pm on Jun 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



bluelook, I think a new (but static) page shouldn't be a problem. If we don't have it, we try to fetch the page once to get the content and target to it. Fetching the pages to show an ad on it shouldn't affect your pages indexed in any way, but once we have the page, we should be golden. The only problem would be for pages that are hard-to-crawl because of session IDs, for example. But for the example of a news site, if you just put up a new static page, we should be able to target on it pretty quickly.

Candleman

4:25 pm on Jun 21, 2003 (gmt 0)

10+ Year Member



My view on the new AdSense program:

First of all I would like to thank this board for bringing AdSense to the attention of all users. Without the knowledge of the AdSense program I received from this board who knows how long it would have taken me to find out about this "so far" wonderful program. Thanks to you I was able to get in on the ground floor and have had satisfactory results.

I don't see the concern about not knowing the percentage of payout. If you knew it were 20%, you still would not know what ads were clicked and not know what you were getting 20% of. The best way to determine the payout is the old fashioned way. How much have I earned compared to how many impressions and clickthrus? From my stand point Google seems to be very generious with payments.

I find the ads to be very targetted to the subject matter on the page. When there are no ads for the subject matter of the page the ad defaults to the overall sites theme.

The $100.00 minumum seems very fair. I really don't see any problem with making this amount on a monthly basis. If it takes two months to achieve, it is still $100.00 more than I had before.

As far as the banner saying Google Ads. I think Google has a great reputation with their users and think with the Google Ads showing on the banner it only adds to the credibility of the AdSense ads. They won't just see it as a banner ad that we have all come to distrust. This could bring more clickthrus because people know and trust google for supplying relevant content. I quess that remains to be seen at a later time.

One ad per page is sufficient. You don't want to look like a billboard for Google. Keep it simple and in view, preferrably the first fold if possible. If they don't click on a targeted ad they can see, why would having more ads make a difference. You still have other things to convey to the customer.

This is only my view and I reserve the right to change my mind at any time. For now, for today, this is how I see it and I'm sticking to it.

chiyo

4:38 pm on Jun 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I beleive ADsense will be quite significant and it will have a significant impact on the on-line ad industry.

Given that I wonder what the attitude of other search engines will be to indexing pages that include an ad for Adwords, which basically the "Ads from Google" link is? There are a few search engines that would see that as direct competition, including ATW and AV (Overture properties) and some as less direct competition (MSN etc).

On first thoughts, it would seem unlikely as it would reduce the number (or ranking) of indexed pages signficantly in time, decreasing the utility of their indexes. But the whole area to me is a fascinating unknown.

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