Google AdSense launched today

New content targed ad program for content providers

[eaden]

It's way cool :)

[google.com...]

Not sure if this should be in Google News or adwords. I guess this forum should really be the one for AdSense questions as it's about advertising.

Also, it seems that the site hangs in IE. Mozilla ( as usual ) works perfectly so use that.

Unlike the exising content targed ads you do not need 20 million visitors to put these ads on your site.

[Imaster]

Let me reiterate what I had mentioned earlier. Google AdSense should have a seperate meta tag in which publishers can mention only the most appropriate keyword(s) or only the main heading of that page.

For e.x, I have been browsing my pages to see how targetted the ads are, and if I take the main heading of my page and search it on Google, I am seeing a lot of advertisents on Google, but those advertisements are not being served on my respective page. If those ads get fetched on my page, it would become really targetted!

The tag could be kept non-mandatory, thus giving freedom to publishers who do not wish to do this hard work and are satisfied with the targetting.

[killroy]

Maybe a new meta tag, a general one, not jsut for adsense but for any context sniffing spider. Can we say semantic web?

jsut how we have a META keywords, we should have a META relatedkeywords where I can list all my car modding products, excluding my own. ( to stick with my sample)

Sounds like it's a way to go. And it could be VERY usefull for all sorts of things if widely adopted. For examply for automatic "ehere to go next" agents and plug-ins

SN

[vitaplease]

I could imagine it could help if you could also put in some negative keyphrases in a special Google metatag, relative to shown out-of context ads.

Similar to the normal Google adwords option.

>>Can we say semantic web?

Good idea killroy,

It might even teach the Adsense bot/algo some semantics.

This feedback should normally be good quality.
You do not want to spam Adsense as publisher because Google might throw you out for ever.

[killroy]

And It could bring on commercial connections that aren't immideately intuitive but make sense from a commercial point of view.

For example if selling alloy wheels and nitro, but "guide to racetracks" in the related keywords meta.

Perhaps this is something I should bring up with the W3C, as it's not really related to google only.

Even negative keywords could have a place in a general meta tag, like not-related=internet explorer, sponsored by and so on, to remove the fluff text from the semantic landscape.

SN

[Imaster]

It will be written in history that WebmasterWorld invented "The Semantic Meta Tag" ;)

Way to go, WW.

[danny]

I'm using html entities to obfuscate words I don't want AdSense to target. So "nice" instead of "nice", to stop inappropriate ads for Nice hotels. Seems to work.

I took this idea from email address obfuscation to foil spammers crawling for email addresses.

[edited by: danny at 1:09 pm (utc) on June 25, 2003]

[killroy]

Hmm interestign that the adsense bot doesn't fully support the proper encoding standards.

I't almost go as far as calling that a bug.

SN

[cjtripnewton]

Have any of you noticed that AdSense ads significantly slow the loading of the pages on your site?

[DavidT]

Are the ads geo-IP targeted at all?

From where I am (Indonesia), using IE, the page will not load at all. Mozilla, no problem.

[europeforvisitors]

Have any of you noticed that AdSense ads significantly slow the loading of the pages on your site?

There's a slight lag before the AdSense banner appears, but I haven't noticed any slowdown in the loading time of the underlying page.

I actually like the way the AdSense ads pops into place after everything else is loaded. The ilght lag draws attention to the ad and differentiates it from my editorial content.