Forum Moderators: martinibuster
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Not sure if this should be in Google News or adwords. I guess this forum should really be the one for AdSense questions as it's about advertising.
Also, it seems that the site hangs in IE. Mozilla ( as usual ) works perfectly so use that.
Unlike the exising content targed ads you do not need 20 million visitors to put these ads on your site.
My guess is that Google will treat that in the same way that it treats invisible text.
Many users of my site are also complaining of broswer crashes. But to be fair I haven't pin pointed what is causing that and there is a chance that it is unrelated.
Will these Ad Sense clickers be as likely to buy? Afterall, the people clicking on the AdWords ads were actually SEARCHING for that product or keyword, whereas the people clicking on the AdSense ads are just browsing a site that has relevant content. They are not as hot a prospective buyer.
I've disabled my AdWords ads from running on AdSense content sites. I am an affiliate, so I barely make it with the hottest prospects - AdWords people who are actually searching for my product or keyword. I don't think I will have as good a conversion rate with AdSense "browsers."
People who see AdWords on content pages may be better prospects than users who click the AdWords on SERPs. Why? Because, in many cases, they found their way to those content pages via search. In a sense, they're prequalified, because they cared enough about the topic to click through to a content page and then click again on an ad.
AdSense banners or skyscrapers also give you a second chance to reach the people (a) are so focused on search listings that they never even notice the AdWords on a SERP, or who (b) want more information before they buy.
Let's say that John Doe is searching for information on laser nosehair removal. He enters "laser nosehair removal" in Google, sees an article from Nasalbeautymagazine.com on the SERP, and clicks through to the article. At this point, you've lost him if your only ad was an AdWord on the SERP. But if you've also got an AdSense ad at Nasalbeautymagazine.com, John may click on it after the article has convinced him that laser nosehair removal is safe, effective, and likely to make him more attractive. What's more, if he does click on that content ad, there's a better chance that he'll buy your Nasal Laser II Hair Remover than if he'd clicked on your SERP AdWord in a search for information.
If Google content ads have received a bad rap, it's probably because Google first used AdWord content ads on large corporate partner sites that weren't targeted to specific user interests. To use an example that I mentioned in another thread, an AdWords digital-camera ad on a HowStuffWorks page about digital-camera technology isn't likely to be as effective as an AdSense digital-camera ad on a site for photo enthusiasts. Similarly, a "London hotels" AdWord on a Weather Underground forecast for London isn't going to generate as many sales as a "London Hotels" AdSense ad in a travel article about London.
Content ads can be highly successful when they're used in targeted media. Q.: Why do you think mail-order advertisers run multi-page ads in the back of POPULAR PHOTOGRAPHY every month? A: Because targeted "content ads" work.
Yes, very good points. I may need to re-consider trying my AdWords ads on AdSense sites. Perhaps these AdSense clicks WILL actually be more pre-qualified buyers than the AdWords clicks, if they were in fact "searchers" for your product to begin with and just went to a content site first for info before buying. Good points.
And thanks for advising that the early tests with our AdWords ads on content sites were served up to not-so-targeted sites. AdSense sites should be more targeted.
I may need to re-consider trying my AdWords ads on AdSense sites.
Just out of curiosity, do AdWords advertisers have a specific "AdSense" option, or are AdSense and corporate partner sites all bundled together under a single "content sites" heading?
Just out of curiosity, do AdWords advertisers have a specific "AdSense" option, or are AdSense and corporate partner sites all bundled together under a single "content sites" heading?
There is no seperate check box, so I gather they are bundled under a single " content sites in Google's network" option...
All AdWords ads show on Google search. In addition, show ads on:
__ search sites in Google's network
__ content sites in Google's network (including the new AdSense program)
