Forum Moderators: martinibuster
[google.com...]
Not sure if this should be in Google News or adwords. I guess this forum should really be the one for AdSense questions as it's about advertising.
Also, it seems that the site hangs in IE. Mozilla ( as usual ) works perfectly so use that.
Unlike the exising content targed ads you do not need 20 million visitors to put these ads on your site.
Hey europeforvisitors, I don't think you've ever mentioned your site(s?) names..
It's in my profile. In addition to the main site, my wife and I have several geographically targeted "sites within a site" that are identified in the top navigation bar (and which are a legacy of older, separate sites from our Mining Co./About.com days).
aravindgp wrote:
I have one more factor to judge a site along with PageRank..if a site is serving adwords that means it's approved by google , this means a lot in terms of credibility. Will the credibility of site go up if they serve Adsense adwords?
Well, it won't go down. On my site, I've been running ad-network banners (some targeted, some not) with affiliate banners for high-quality vendors who sell to my audience. I think those affiliate banners do more for credibility than anything else does, because the reader probably assumes they're paid ads rather than defaults that I'm running to fill up unsold inventory. Still, the Google ads certainly shouldn't hurt credibility, and--like affiliate banners--they have the advantage of being related to the site's topic, which is always a plus.
Sirius1 wrote:
i also see many not targeted ads...i dont know why google try something new here...i bet my live if they make a normal rotation like doubleclick they will have much better results because of there huge ad pool. also they can serve 300% more pages with ads. Because the visitors itself know best which ads they like to see.
I disagree strongly. After publishing Google AdSense banners on a portion of my site last night, I'm seeing a 0.9% clickthrough rate with an effective CPM of $3.33. That's a better clickthrough rate than I've seen with targeted affiliate banners and a better CPM than I've received from standard banners at FastClick or Tribal Fusion. (There's no telling if those figures will hold, of course, but logic would suggest that highly targeted text ads should do better than the run-of-network banners that most ad networks are serving these days.)
ADDENDUM:
I just got an e-mail from another member who wanted to know what I meant by "effective CPM." I should have made myself clearer:
By "effective CPM," I'm referring to my net revenue per 1,000 AdSense banner impressions--not the gross CPM that an ad network might quote on its site.
BTW, I checked my AdSense report again a moment ago, and my effective CPM is now up to $4.01. That's the equivalent of a gross CPM of $8.02 on a banner-ad network that splits revenues 50/50 with the Webmaster.
[edited by: europeforvisitors at 3:29 pm (utc) on June 20, 2003]
Is there not a need to be able to run two seperate campaigns now for the same set of keywords - one for content, one for search engines. Perhaps there is a way to do this already?
I also feel the same . As the ROI in content ads are obviously less than adwords advertisers will want to pay less . So atleast google has to provide a way to specify separate CPC for search clicks and content clicks .
disabling content ads by default and providing more information on both in google is a MUST.
People need to know their choices, so that somebody who has no clue doesn'T overprice the bids for everybody else.
SN
As the ROI in content ads are obviously less than adwords advertisers will want to pay less. So at least google has to provide a way to specify separate CPC for search clicks and content clicks.
Is the ROI for clicks on content pages lower than for clicks on search pages? Is that something that can be demonstrated across the board? I should think the ROI would vary according to the topic and--just as important--how the reader reached the content page. (If the reader was searching for "french barge cruises" or "shelbyville hotels," he's likely to be a serious prospect whether he clicked the AdWord on a Google SERP or on the content page that he found in Google. In fact, he may be a more serious prospect in the latter case, because he's taken the additional step of reading about French barge cruises or Shelbyville hotels before clicking the AdWord.)
But let's assume that you're correct, and that the ROI on content-page AdWords is lower than for SERP AdWords. If that's the case, won't advertisers simply adjust their AdWord bids to compensate for the difference? In the end, the market will determine what AdWords advertisers are willing to pay for keywords, just as it does now.
I am not sure how much of the content page traffic is thro Search engines.
I have a question. Currently the program allows to place only one ad unit per page. Would multiple ad units be allowed to be placed on a single page in the near future?
Secondly,
However, you cannot run other text-based ads on the same pages as the Google AdWords ads. If you already you already display Google AdWords ads on your pages via an ad network, you can still join AdSense and run ads on your site through our program. However, you cannot display more than one set of AdWords ads on the same web page. This constitutes double-serving, which Google does not support.
I believe we must ask our current ad network (with whom we are publishers) to deactivate the google adwords program from their system. Correct!
Thanks and good luck.
Could you clarify what does and does not constitute text ads?
Browsing the websites mentioned in this forum that have implemented Adsense ads it looks like you don't mind affiliate text ads as long as they are not mimicking the google adwords advert.
I have relevant affiliate links in the text of articles on my website. Would these be considered text ads or could I use Adsense on these pages?
If this is not allowed, would it be reasonable to replace textual links such as "this product is availble from Amazon.com" with a "buy from Amazon.com" button?
I would also like to add a vote for customising the ads. The adsense block would fit in much better with my site if I could use the same link colour and background as the rest of my site.
As europeforvisitors says I think the algorithm works really well for most pages and it would be a lot of work to select keywords for all the pages. I do have some pages where the adsense adverts don't seem to be in context. It would be nice if there was an option to use selected keywords rather than have the automatic algorithm for specific pages where it might be better.
Thanks.
I guess a new business model is going to have to develop if Google doesn't improve their matching technology. People will be hired to tweak individual content pages so that they are better matches for the AdWords they want to see on their pages.
<added>Hey, I just got a click and made 11 cents!</added>
People will be hired to tweak individual content pages so that they are better matches for the AdWords they want to see on their pages.
That's an interesting idea--it could another opportunity for SEOs.
BTW, I wonder if Google would consider having AdSense look at meta keyword tags in addition to the Google database's information on page content when matching ads to pages? That could help a lot with the targeting, and Webmasters wouldn't have reason to use deceptive keyword tags (as they might with straight search) since the whole point of AdSense is to maximize clickthrough rates by serving relevant ads.
