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Google AdSense launched today

New content targed ad program for content providers

         

eaden

8:39 am on Jun 18, 2003 (gmt 0)

10+ Year Member



It's way cool :)

[google.com...]

Not sure if this should be in Google News or adwords. I guess this forum should really be the one for AdSense questions as it's about advertising.

Also, it seems that the site hangs in IE. Mozilla ( as usual ) works perfectly so use that.

Unlike the exising content targed ads you do not need 20 million visitors to put these ads on your site.

running scared

9:15 am on Jun 20, 2003 (gmt 0)

10+ Year Member



> affilaite programme

Don't know of one and would be suprised if they do open one.

What is anybodies take on this from an advertisers standpoint. I really feel that the approaches taken to getting the most out of a search engine ad campaign are very different to the approaches I would take to content ads. Is there not a need to be able to run two seperate campaigns now for the same set of keywords - one for content, one for search engines. Perhaps there is a way to do this already?

cdkrg

9:27 am on Jun 20, 2003 (gmt 0)

10+ Year Member



Note:

People who registered their domains through domains by proxy or other privacy enabled domains will have to prove domain ownership to google (they recommend a fax).

I have asked them how I can prove this and am waiting for their reply.

Smiley

9:29 am on Jun 20, 2003 (gmt 0)

10+ Year Member



Got it live on one of my sites - sure the ads are really targeted - clever stuff (wonder if google is presenting highest CPC in the topic?)

My two points of concern:
% split – it’s not disclosed
Ad design – would be much better if the webmaster could edit a template to make it fit the site.

Smiley

killroy

9:34 am on Jun 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Still waiting for aproval, almost 24hrs, how long is it expected to take? And will I get ANY sort of notice if I'm aproved/disaproved?

furthermore a js option like this would be great:
defad1=title¦adline1¦adline2¦dispurl¦realurl
&defad2=title¦adline1¦adline2¦dispurl¦realurl&

and so on, instead of the public service ads, for onsite ads. Would seem fair enough, and I think most sites do that with their own ad systems. I know I do, if no ads are available I suggest sections from the site. And if teh default ads are defiend seperately on each page, you could even display related sections and pages to the current topic automatically, of course jsut for pages where there aren'T any suitable AdWords.

SN

Smiley

9:36 am on Jun 20, 2003 (gmt 0)

10+ Year Member



<Added> Not so worried about the revenue share now, seen the amount they are paying me per click and I'm very happy. Seems *very* good in this non competitive area. Wish I could make the adds fit in with the site better. This is going to be big.</added>

brotherhood of LAN

9:39 am on Jun 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Stuck an application in, got approved within 2 hours. Have ran a few thousand impressions and all seems well.

Now to get people to "support the site" and click on them :)

bird

10:44 am on Jun 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Just to repeat the point made earlier by someone (or several):

For low traffic sites, it would be an enormous advantage if the earned funds could be used in the associated adwords account directly. In fact, besides making things easier for the publisher/advertiser, it would also reduce costs for Google (lower credit card fees, fewer checks to sign):

Other than that, adsense looks very promising!

aravindgp

11:48 am on Jun 20, 2003 (gmt 0)

10+ Year Member



>>EuropeForVistors,I just finished the whole 178 messages.Your inputs were quite valuable.Great to see your site/s being approved.

Now I can sit back and do my Hobby site in the area of Complexity:the next century science...Just need google approval though if it needs to be there longterm.

>>Googleguy, Great product,I belive this will allow people to concentrate more on Content Publishing and more diversification on the web as a whole.

I have one more factor to judge a site along with PageRank..if a site is serving adwords that means it's approved by google , this means a lot in terms of credibility.

Will the credibility of site go up if they serve Adsense adwords?

Aravind

cjtripnewton

1:35 pm on Jun 20, 2003 (gmt 0)

10+ Year Member



I ran AdSense on my mental health information site last night and was pretty disappointed.

First, there is absolutely no visual or design customization. You get two choices of ad layout - vertical and horizontal. That's it. You can't change the width, height, or border color. You can't change the number of ads shown on each page. The ads just didn't look good on the site.

Second, the semantic technology they use is not that good. It seems to ignore the context of the page in the site. I.e., it looks at the words on the individual page, but ignores the fact that the page is part of a set and ignores the theme or context of the set. On every page of our mental health information site, there are links at the bottom saying that the site is a division of my company, and linking to the main company site. That's all it took. Half of the pages I looked at are showing SEO and IM ads.

Third, and this is related to "Second," the customization features they refer to are very narrow. You cannot choose companies from a list of potential matches, and you cannot eliminate companies from a list of potential matches. All you can do is type in up to 200 urls that you don't want showing on your site. First you have to find out which 200 urls you don't want. That process can take days. Basically, you look at the pages and type in the urls you don't like into notepad, then go to Google and paste them into the exclude list. Then wait around 4 hours for new ads to appear. Then type in those new urls and paste them into the Google exclude list. Then wait 4 hours or so.....

I eventually gave up figuring that there surely are more than 200 IM and SEO companies signed up.

I'd like to see Google implement a different system that allows customization. I'd like Google to present me with a list of companies that its software has determined to be good matches. Then I'd like the ability to include or exclude by checking.

The fourth problem: even after you sign up and are accepted and you accept the terms, they won't tell you how much they're going to pay, even in percentages. To me that's just odd.

There's plenty of work to be done before the system is worth using. The replies I've gotten from Google have indicated that they are thinking along the lines of providing more customization options as they move forward. I wonder if they let this one out of the bag a little early. If so, I wonder why?

Sirius1

2:06 pm on Jun 20, 2003 (gmt 0)

10+ Year Member



i also see many not targeted ads...i dont know why google try something new here...i bet my live if they make a normal rotation like doubleclick they will have much better results because of there huge ad pool. also they can serve 300% more pages with ads.

Because the visitors itself know best which ads they like to see.

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