Forum Moderators: martinibuster
[google.com...]
Not sure if this should be in Google News or adwords. I guess this forum should really be the one for AdSense questions as it's about advertising.
Also, it seems that the site hangs in IE. Mozilla ( as usual ) works perfectly so use that.
Unlike the exising content targed ads you do not need 20 million visitors to put these ads on your site.
Which ads would you rather see?
Neither.
In this case, ADsense looks like a 468 X 60 with two text link options. In others it looks like a skyscaper.
Believe it or not, if I had to choose one, I would go with the Russian IT outsource. Why? I know more about the predisposition of the user, due to the over-all content theme on Register from an IT dispositional standpoint, then I do about a user who reads an article wherein I am trying to extrapolate correlation of behavior with topical article considerations and matching that to behavioral presdispositions of the user.
US Senator would destroy MP3 traders' PCs ----um, DMCA and Copywright - now that is in context right? Its a stretch, when considering the dispositions of the user. I would be much more confident serving up an ad based on the user survey data of Register for the site as a whole or within site sections then I would be to serve up an ad based upon what I can infer from one article. This infact,is somewhat shortsighted, and as an aggregate, I would bet the inferred as much less likely to convert then an ad based upon site or catagory user survey and technical data.
I do not want to belittle what you are doing, GG. But, this topic is older than G is. This topic is fundemental to the ad serving industry. You are *not* doing anything new from an internet advertising stanpoint. You are doing something new from a G standpoint. And I have very mixed emotions about what this is going to do to you in the long term. I dont care about your IPO. I care about serps. Investors care about your IPO, they won't care about the serps above and beyond SERP Adwords. You will create an insatuable appetite for third party content to serve ads- to feed the revenue demands of the company. Whilst the public, that is just getting used to the altruistic nature of G will have the tables turned.
[edited by: Chicago at 9:18 pm (utc) on June 19, 2003]
Hope this one works out good, and I would rather have text ads compared to banners (am hoping to make a switch from banners to text ads for good), as the load time is very important for visitors to my site.
NeedScripts
You are *not* doing anything new from an internet advertising stanpoint. You are doing something new from a G standpoint.
Content targeting surely isn't new, but who has implemented technology this good? Engage, DoubleClick, BURST!, FastClick, 24/7? No, no, no, no, and no.
I agree this is not a paradigm shift in ads, but it is certainly best of breed technology with the caveat that cpc will likely take a nosedive on these adsense listings soon. Nothing *new*, but certainly better than anything before it from an implementation standpoint.
but it is certainly best of breed technology
yea, i know. wouldn't you rather have that intellectual capital, however, focused on search and keyword driven ad serving?
i would. yet, i don't stand to benefit monetary as a result of this new best of breed technology visa vie stock or options.
i see search about to become more competive than its been in years. whilst i see G infatuated with off-site ad serving-revenue generation. anyone else see the irony (albeit fragile) between the timing of DominicEsmeralda and ADsense? I think it portends the months and years to come.
not one company has figured out how to be the best at both search and ad serving. if i had to bet my life, i would say G will lead the ad serving arena of the future, while losing its command of search.
most reasoned on-lookers have no problem with this scenerio. i see it as a fact that will require me to spend my time and money with the companies focused on search because that is where the best prospect in the world is. not on some article about Orrin Hatch.
Wouldn't you rather have that intellectual capital, however, focused on search and keyword driven ad serving? .... I think it portends the months and years to come.
Chicago, I stated in an earlier post that technology we've developed for AdSense also can have potential uses in search; that's how we came into this area. Feel free to tease about the Orrin Hatch article if you want, but if you actually go read the piece, the ads are spot-on. All I'm saying is that I've never seen that with ads with targeting that good before, and that off-target ads are starting to annoy me now. :) But it feels like your mind was made up a while ago.
maybe a rotation where ads that have a higher clickthrough appear first. is google working on something like that?
[edited by: Chicago at 12:25 am (utc) on June 20, 2003]
