Forum Moderators: martinibuster
[google.com...]
Not sure if this should be in Google News or adwords. I guess this forum should really be the one for AdSense questions as it's about advertising.
Also, it seems that the site hangs in IE. Mozilla ( as usual ) works perfectly so use that.
Unlike the exising content targed ads you do not need 20 million visitors to put these ads on your site.
So if the check, say, costs $5 then in theory somebody coul request a check every $5 of $0 (cos they $5 would go in send fees) Google wouldn't care as they wouldn't loose anything, since their work is payed.
On the other end, huge sites oculd settle for a large 6monthly payout fo many 1000s s othat the pqyment fees would be negligible.
SN
I have one suggestion.
I would like you to judge a site before it can display adwords based on the traffic if it's a site in highly competitive commerical industry.
If a site is highly trafficed and it's in the competitive commerical industry then it's good to have adwords, it serves the advertisers , web publishers and google alike.
But if a site contains content of highly commericial industry and it's less trafficed, there's highly probability of fraud happening.
Not that I am under-estimating google's fraud control department, just that this could keep of advertisers worries at bay.
If this is already taken care of when approving a site ,then do over look this suggestion.
With Regards
Aravind
User interface suggestion - haven't seen this previously suggested. Add in cookie support to the adsense homepage so that you don't have to type in your e-mail address and password every time you login from your home PC.
Take a a cruise-planning site that has an article a Caviar Cruise Lines Mediterranean cruise aboard the M/V SEVRUGA. Logic would suggest that a person clicking through on a travel agent's "Caviar Cruise Bookings" AdWord from that article would be a highly desirable lead, since he or she would already know the basics about Caviar Cruises (including the fact that Caviar Cruises is a luxury line with per diems in the US $800 range). In other words, that reader might be a better prospect than the person who's clicked on the Caviar Cruise Bookings AdWord from a Google search on "Caviar Cruises."
Still, there may be other pages or sites where a Caviar Cruise Bookings ad would have low conversion ratios: e.g., a Sunday newspaper travel section that appeals largely to a middle-class demographic,, where readers may not have any inkling that a cruise aboard the SEVRUGA costs $800 a day, or where readers may be looking for a cruise in the Caribbean (where Caviar doesn't operate). To some extent, the AdWord can prequalify leads by using words like "luxury" or "Mediterranean," but the travel agent buying AdWords for Caviar Cruise bookings might prefer to select the content sites where the AdWords will run: e.g., sites for sophisticated cruisers or for travelers to the Mediterranean.
If AdSense advertisers could include or exclude individual content sites, AdSense might have a better change of winning over advertisers who are willing to experiment with content sites but want some control over where their AdWords appear.
We are one of those adwords advertisers (we have a commercial site as well as info sites) who has turned of "content" sites as they had a significantly higher cost per click with no discernable better ROI. However now having the boot on the other foot, we sure LOVE all those high CPC clicks. It will be interesting to see how it all pans out seeing we are now seeing it from both sides of the pitch!
Just looking at my Adwords statistics gives a good indication of the potential revenues you'll earn from Google. Off the top of my head, context sensitive ads for one of my keywords had 2000 impressions last month, and cost me 8 cents per click: Count that: 2 clicks = 16 cents.
EuropeforVisitors - you may be right. There are a few good informational sites out there like yours which are good platforms for selling ads, but not enough I fear. And in any case, you should be selling that cruise for 25% commission - not 25 cents a click!
I think if Adsense survives, it will be on the margin, just powered by Google's huge following. But it won't be the money spinner that Adwords is. If it weren't for Google's name this project would be dead on the starting block.
We are one of those adwords advertisers (we have a commercial site as well as info sites) who has turned of "content" sites as they had a significantly higher cost per click with no discernable better ROI.
What were the content sites that AdWords ran on before AdSense came along? On another forum, the names that I saw mentioned were HowStuffWorks, Knight Ridder Digital, BURST! Media, Weather Underground, and Google Groups. It's pretty easy to understand why those sites might not generate good ROI:
- A person looking at a page on digital-camera technology at HowStuffWorks isn't likely to be as good a sales prospect as a person who's reading a review of the Canon PowerShot S50 at Steve's Digicams or DPReview.
- A person checking a forecast at Weather Underground isn't likely to be in the market for anything, unless he's trying to decide when to buy an umbrella or a snowblower.
- Forums (of which Google Groups would be an example) have never been known for being high-quality ad media. Even when big-name Web sites were charging high CPMs for editorial or search pages, forum and chat views were going for a relative pittance.
IMHO, those early Google "content site" partners weren't the best venues for highly targeted ads like AdWords, and that's why they performed poorly. With AdSense, "content site" AdWords should be on much more targeted pages and sites than they were in the pre-AdSense days. To use a hypothetical example, an AdWord for "20% Off Tumi Luggage" in a travel site's article on "packing for your honeymoon" could be very effective. It certainly should have a higher ROI than the same AdWord on a HowStuffWorks page about airline luggage-handling systems. :-)
Actually, it would be nice to be able to make 1-to-1 arrangements, where an advertiser and a content site decide they're a good match, but are happy to pay a trusted third-party (ie Google) to take care of tracking, fraud detection, payments, etc. That might be a relatively minor enhancement to AdWords/AdSense, that would open up a whole new range of options.
