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Update Austin - January 24, 2004

on DC: 216.239.37.99

         

paulk

5:22 am on Jan 24, 2004 (gmt 0)

10+ Year Member



DC: [216.239.37.99...] Major Shuffle, looking worse then ever, results look very bad, anyone seeing this?

allanp73

10:18 pm on Jan 28, 2004 (gmt 0)

10+ Year Member



I don't think Google is worried about the results. In fact why should it worry. After Florida there was a lot of complaining, but by December that died down and people stop noticing. I even received many emails from "experts" who claimed that the Google serps were better than ever and these "experts" believed that Google was reducing spam. Google defeated SEO and commercial site owners after Florida. Now it will slowly increase its filter coverage until all commercial terms are covered and the whole time "experts" will praise it for cleaning up spam.
Google is happy with the results. The results make them more money and the big changes are misinterrupted by those who don't know as improvements.
The only way to make Google unhappy to make the average Joe user aware that the serps really suck.
If your site wasn't affected by this update, don't worry the next one will get you.

Marcia

10:23 pm on Jan 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It looks like we've about seen enough; it's high time to give ourselves a few days to sort it out and let it digest, and then there can be some further serious discussion.

Time to call it a wrap!

muesli

11:48 pm on Jan 28, 2004 (gmt 0)

10+ Year Member



allanp73, i mostly agree with you, apart from the fact that i'm far from being satisfied with google as a searcher. the SERPs are a lot worse than a year ago, yet i haven't seen a SE doing a better job these days. it's the SEOs who have gained advantage over google and now google reacts. will still take a couple of updates to get google back where it once was. i just hope the IPO doesn't get in their way operationally.

Brett_Tabke

11:52 pm on Jan 28, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



> the SERPs are a lot worse than a year ago

ummm - Google is reported to be doing double the traffic they were last year. That leads to multiplicably more people who try to game their system. eg: much more aggressive optimization.

rfgdxm1

12:08 am on Jan 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>ummm - Google is reported to be doing double the traffic they were last year. That leads to multiplicably more people who try to game their system. eg: much more aggressive optimization.

Very good point here. I've seen a number of different website logs where the sites in question were doing exceedingly well not only on Google, but just about every other search engine in worth mentioning. Thus I'd tend to expect hits from the various search engines to relect how often they are used. Google, and those using Google SERPs like AOL, Yahoo, etc. are WAY dominant. So dominant I'd question if SEOs really are trying to game the other search engines much? Now if there were 2 other search engines with as many users as Google, then SEOs would need to use strategies aimed at doing well with all of them. With Google being so popular, they have a really big bullseye painted on them SEOs are gunning at. Which should mean spam will be a greater problem at Google than other SEs.

muesli

12:33 am on Jan 29, 2004 (gmt 0)

10+ Year Member



Now if there were 2 other search engines with as many users as Google, then SEOs would need to use strategies aimed at doing well with all of them. With Google being so popular, they have a really big bullseye painted on them SEOs are gunning at. Which should mean spam will be a greater problem at Google than other SEs.

..which is why google needs to reinvent itself at each update. SEOs may have to deal with different googles in the future, the google before an update and the google after. simple measures of self defense of a dominant SE.

Kirby

12:39 am on Jan 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>So dominant I'd question if SEOs really are trying to game the other search engines much? Now if there were 2 other search engines with as many users as Google, then SEOs would need to use strategies aimed at doing well with all of them. With Google being so popular, they have a really big bullseye painted on them SEOs are gunning at. Which should mean spam will be a greater problem at Google than other SEs.

Good points, which is why M$N and Y!'s switch to INK is a good thing. If you cant game both engines equally well, but need to be in both because of new user loyality to M$N and Y! and the new traffic patterns they create, then hopefully the serps improve as a byproduct.

Abigail

12:52 am on Jan 29, 2004 (gmt 0)

10+ Year Member



Has anybody noticed - All of the data centres in the google dance tool are offline?

seohome

1:01 am on Jan 29, 2004 (gmt 0)

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This is all about themes. Now, everyone will use the related: more than the link:

BELIEVE ME

Julian Yanover.

yonnermark

2:06 am on Jan 29, 2004 (gmt 0)

10+ Year Member



BELIEVE ME

I've found that people who scream "trust me" are not usually trustworthy.

What are you sources?

mslina2002

2:19 am on Jan 29, 2004 (gmt 0)

10+ Year Member



Has anybody noticed - All of the data centres in the google dance tool are offline?

Yes, what's up with that? I know 3 of them were up yesterday but the rest were all down since Austin hit.

Pimpernel

2:36 am on Jan 29, 2004 (gmt 0)

10+ Year Member



Here's my tuppence worth, gleaned from analysing about a 10% drop in first page positions that stood at about 750,000.

Theming, theming, theming
Portal, portal, portal

No one is banned, forget keyword density, forget all tags except the title tag. Do not forget PageRank, it still has a place to play, arguably more important than before.

If you have dropped from the first page to not in the first 200 it is because 200+ better themed sites have bumped you down.

From the point of view of what searchers will think, for one or two word searches the results are actually probably better. For three word + searches they are a complete joke. If Google does not fix that part of the algorithm quickly they will be in big trouble.

[edited by: Marcia at 4:59 am (utc) on Jan. 29, 2004]
[edit reason] See stickymail. [/edit]

Pimpernel

2:38 am on Jan 29, 2004 (gmt 0)

10+ Year Member



Oh, and I forgot one - forget links per se. Absolute waste of time. Links from well-themed sites on the other hand is a different matter!

paulk

3:16 am on Jan 29, 2004 (gmt 0)

10+ Year Member



links from "theme" sites, could you clarify in more detail what you mean by "theming"? thanks

-paul

rfgdxm1

3:34 am on Jan 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>links from "theme" sites, could you clarify in more detail what you mean by "theming"? thanks

Yep. "Theme" can mean 2 things. One is that if I have a site with 500 different pages about "blue widgets", then the SE will think my site must be an important blue widget resource, and rank me high on that SERP. One well optimized page won't cut the mustard. The other notion with themeing is that links from sites on the same topic are given far more weight. Thus, for my site with 500 different pages about "blue widgets", what I really want to try for is getting links from other sites all about blue widgets.

seohome

3:55 am on Jan 29, 2004 (gmt 0)

10+ Year Member



I posted a message saying that themes were the key a few messages earlier (the one that said BELIEVE ME, hehehe).

I didn't write so much because I had to sleep.

The thing is that I researched a lot and found out that none of well (almost perfect) themed sites were dropped.

Google has found the way to penalize artificial links to unrelated sites. I mean, theming is not new, but they are giving it far more weight than before and trusting it to filter "spam" out. I think, although everyone will have to change their sites, the best move they could take. A perfect solution.

I have 2 sites dropped, I checked their themes and they were really poor, so now I'm building them all over again. There you have some of my source.

Other source (a very interesting one): Everyone remembers that Google gets beated by Altavista for "search engine" in their own SE, right? Guess what, if you look in related sites for Altavista 100% are related sites (SEs). Google's got 75% SEs and 25% sites that link to it. So Altavista has a best themed site. I think that's the reason Altavista is #1 for that search.

I will let you all know if I can get my site back doing some "Theme optimization".

Julian Yanover.

Sunset_Jim

4:06 am on Jan 29, 2004 (gmt 0)

10+ Year Member



I have a travel destination guide site, which consists of about 50 pages all having to do with travel and vacation planning such as lodging, attractions, shopping, dining, etc. This site has been hit pretty hard by the Florida update. I had once thought this site was a themed site because all the pages dealt with travel, however I am now wondering if this theme is too broad and that I need to have considerably more pages focused on a narrower theme such as just hotels or restaurants, etc. Any opinions on this? I want to add that most of my external incoming links are from travel sites pertaining to travel in my state.

seohome

4:16 am on Jan 29, 2004 (gmt 0)

10+ Year Member



I think that a 50 pages site about travel, lodging, attractions, shopping and dining is way to broad. I think that it's possible to build a "multi-themed" site with all those topics but you would need a VERY large site and lots of almost perfectly themed incoming links and an excelent site structure (really hard to accomplish).

Julian Yanover.

rogue

4:38 am on Jan 29, 2004 (gmt 0)

10+ Year Member



analyze this -
twelve sites that offer the same service in three geographical areas. All listed in the first two pages of serps except two. One of these in the top ten crosslinks ten different sites heavily and the other, is fourtieth with a list of twenty keywords as a description and a proper title. Three of the remaining cloak and two are a little too aggressive with keyword density and so forth... so goodbye for now. The other three are on topic, themed, good content, themed links in and out with varying anchor text and all the other good stuff and all where #3, 4, 6 are now down around #300 or so.

The first two mentioned are now # 3 and #5 with so-called authorities and hubs rounding out the rest of the pages of results. Also, the top results now, although the keywords are barely anything more than mentioned if at all are mostly a big list of links for verrrrry general search terms and not even for this location.
Even more amazing is that all of these sites offer the same service in two other geographic areas and everybody uses the same format for the pages in these areas and its like pre-florida.
Just so happens that the money page (the one in question) is the one that is affected. Hope I explained it well enough.

rogue

4:45 am on Jan 29, 2004 (gmt 0)

10+ Year Member



seohome...
<The thing is that I researched a lot and found out that none of well (almost perfect) themed sites were dropped.>
I was one of the top sites in the above post and BELIEVE ME THE SITE IS AS THEMED AS IT GETS.

seohome

4:54 am on Jan 29, 2004 (gmt 0)

10+ Year Member



Rogue, themes are hard to make. I mean, you may have (let's suppose) 10 links from sites related to yours. However, maybe those 10 sites swapped links with unrelated sites. This affects you. Actually, everything affects you. The links you make, the ones you receive, content, etc etc etc.

If you like pm me the url and I'll try to take a look at it.

Julian Yanover.

paulk

5:07 am on Jan 29, 2004 (gmt 0)

10+ Year Member



I'm not sure whether this Theme theory is right, If its ok with the moderators on this board I would like to post a link to one of my websites.

The site is very Theme related to the keyword I'm trying to target "50cent", Before the Austin update and the PR update, the site was ranking #3 for the keyword. Austin comes into play and the website is nowhere to be seen for my main kw, however my inner optimized pages are still ranked good and got uneffected. Anyone here have any idea what could of taken this site out. My guess would be the heavy inner anchor backlinks, however I'm seeing other sites doing the same exact thing for other commercial phrases and they didn't lose their spots, this is really aggrivating me, if anyone has any ideas, feel free to post, much appreciated, thank you

[edited by: Marcia at 6:01 am (utc) on Jan. 29, 2004]

annej

5:08 am on Jan 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The other notion with themeing is that links from sites on the same topic are given far more weight.

That really fits what just happened to me. I'd been hanging in at #11 with "widgeting" as a single search word. All of a sudden I'm #7. Holding my breath that it will last.

Essentially all the places I've linked to and all the sites that have linked to me are on this topic so that must be helping. They are all related to the same hobby.

It had been gradually creeping up until Dominic and the single word dropped way down. It was kind of discouraging but maybe my work writing to all those people in my field telling them about my site finally payed off.

Actually most of my traffic comes in on 2 and 3 word searches but it's just the challenge of it getting up there on one word.

PS I must confess I haven't read ALL the posts in this thread. :)

seohome

5:19 am on Jan 29, 2004 (gmt 0)

10+ Year Member



Paulk, I'm sorry to tell you but your site is not very well themed (some of mine aren't too. don't worry, you can fix it). If you search related:www.your-site.com you will find in the first 10 results related sites, but if you go to the second page, you'll see that Google thinks adult sites are related to you. I checked your inbound links and saw an adult site linking to you. My quick guess (99% certain) is that he is distorting your theme.

Now, only 1 site can distort your site's theme? Yes. Because you only have 5 other links to your site so EVERY link counts a lot, if just 1 is not related, you will be affected.
I'd ask that site's webmaster to remove the link and see what happens and, of course, let us all know how turned out ;-)

Julian Yanover

paulk

5:22 am on Jan 29, 2004 (gmt 0)

10+ Year Member



SEOHome..thank you for taking a look, you definately have a good point that I didn't even realize, im gona work on changing it and i'l let you guys know what I come up with

paulk

5:26 am on Jan 29, 2004 (gmt 0)

10+ Year Member



SEOHome.....if say you are selling Japanese Electronic Products and you get linked from a German Electronics product site, would that distort a "theme" as well in your opinion?

drewls

5:29 am on Jan 29, 2004 (gmt 0)

10+ Year Member



Paulk, I'm not saying anyone's right or wrong or trying to slam this guy at all, but it's a good idea to go do some research of your own before you blindly go and follow this advice.

What he's telling you isn't fact, it's his opinion. One that some might agree with, but others do not. While it's nice to have someone give you an opinion and help you through a tough time, it doesn't always mean it's the right way to go.

just food for thought.

paulk

5:31 am on Jan 29, 2004 (gmt 0)

10+ Year Member



Yea...but this would be an easy test to see if this in case was the reason why I lost my position, :)

seohome

5:32 am on Jan 29, 2004 (gmt 0)

10+ Year Member



Paulk, as long as they are both in english (because stemming is not available in other languages) I think it would be good to link those sites. It's not as good as if they were both chinese or german, but they are close enough :-)

You don't have to link two "KW1 KW2 KW3" with "KW1 KW2 KW3" sites. Themes are smart enough to know the relation between topics. The don't have to be the same, just similar, related.

Julian Yanover.

drewls

5:39 am on Jan 29, 2004 (gmt 0)

10+ Year Member



Wonder if they're smart enough to know the relationship between when.com and pigsfly.com. :D
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