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From reading the great replies to my comments yesterday, it would appear, then, that even greater importance is being given to both outbound links (Hub sites) and incoming links (Authority sites). And you have to assume it's not just quantity, but quality.
In light of the client I mentioned yesterday who has a great site, fact is that we've never jointly made an effort on a serious link-building campaign.
And thanks to Marcia, makemetop, idoc, steveb, and egomaniac (and any others I'm forgetting!) for the thought-provoking replies. Proves my belief that it's possible to have intelligent discussion about what we're seeing even if what we're seeing isn't finished yet.
I can't see why google would punish someone for link back to their home page by using the title of the site? Everyone does that! It's totally legit. I wonder what exactly they consider 'over-optimization'. I would think that unless you're spamming words all over your site that it wouldn't be a problem.
That's probably true, but Google may have an "SEO-detection algorithm" that takes multiple factors into account. For example, if your site's name is is where-can-i-buy-viagra-without-a-prescription.com AND it has inbound links from where-can-i-buy-cialis-without-a-prescription.com and where-can-i-buy-levitra-without-a-prescription.com, AND if it has the word "viagra" wherever there's anchor text, AND if there seems to be an artificial pattern to the distribution of the word "viagra" in the page's body text, the SEO-detection algorithm might go "Ding!" and flash an "Overoptimized site!" alert at Google Mission Control.
Interesting speculation. I've in the past considered this idea of there being some randomization as having merit. Does thwart SEO attempts somewhat. And, if they algo is basically good, usually most or all of the top 10 will be relevant.
This is a fair point. In particular, imagine someone doing a search on the full name of a non-profit organization. The natural expectation is that the official site of that organization would be #1. If randomization causes it to appear at #7, I suspect searchers would not consider this a good SERP.
Yeah I know thats why I like it better! ;-)
I am still listed there at least!
I thought Florida was bad. Though atleast Google left some terms open. Now Google is closing these doors. Actually, I noticed an interesting trend after Florida. At first my traffic suffered because the primary terms were gone. However later the traffic rebounded as users conducted more searches using secondary terms. It seems like users realized that Google is serving junk and modify their searches accordingly. I imagine that if Google keeps trying to make it more difficult for users to find what they are looking for then they will get frustrated and just use another search engine.
My theory is so far the best at describing what's happening on Google. If you missed before here it is:
Google is doing what is possibly the easiest thing to do to determine whether a site is commercial or a directory.
If commercial filter
Else do not filter
Directories and commercial sites are very distinct and easy to spot. Directories have high pr and many links out to related sites. Commercial sites have few links out and usually not related sites. Also, the format of the two types of sites are very different.
Understanding directories will give you a method to get back on top.
I have tested this theory with success.
If you need proof look at the top ranking sites the are mainly directories or sites that could be mistaken for directories.
For Google who insist that Google is trying to improve the results by filtering out commercial sites and only leaving directories, I have a better way to search. Just skip using Google go directly to DMOZ or some major directory. Save yourself the step :)
I have links to a site that I have not seen any lower than 2 in the serps on any data set( and it is a directory). I have another link to a site that has not shown lower than 13 in any of the "new results. I have two more links that are on sites that have consistantly shown up on the second page. And I have a link from a press release on this second page. I have page titled appropriatly, made effective use of keywords, and used image tags.
However, some of the serp's show my site as far back as the top of the fourth page, while others show it a the top of the second page.
I have set my set up to appear as a directory.
The only thing that I can think is that two of those links have not been updated as they were posted on the internet last friday.
Everyone seems to be reporting that directory sites are seen now where they had not in the past. this is not in line with what i see through my narrow lense
>>At first my traffic suffered because the primary terms were gone. However later the traffic rebounded as users conducted more searches using secondary terms. It seems like users realized that Google is serving junk and modify their searches accordingly. I imagine that if Google keeps trying to make it more difficult for users to find what they are looking for then they will get frustrated and just use another search engine.<<
I would agree with the basic premise of this post. My traffic has gone through the roof for 3,4 and 5 keyword terms that weren't being searched regularly before. From my log files, it looks like google searchers may be using more KW's on a regular basis now to focus their searches.
Unfortunately, since I'm now showing up as an information site, the sales have dropped below the radar while at the same time, my traffic has tripled/quadrupled.
To me, this shows that even though the searchers are using more keywords in their searches, the relevancy of the SERP's is still not there. (76% of searchers stay on my site for less than 30 seconds. To me, that tells me that my site was not what the searcher was looking for; Isn't that the definition of an irrelevant SERP?)
It shows up in MSN too but stops after the 8th listing