As always, thanks for keeping this thread alive. When I see it at the top of the page, it's a thing of beauty. ;)
AWA
Well, probably been asked before... sorry for that...
Oh, and please ask to the co-op team the following:
It would be so nice if the custom search engine really would look exactly the same as the Google interface (front-end) and that they would also place vertical ad's
just my two cents...
Grtz,
A
[edited by: ASchmitt at 10:36 am (utc) on Nov. 23, 2006]
so if i specifically add the campaign negative in one of my keyword phrases, let my ad show for it.
Another good feature would be a dynamic text banner.
example: newest headlines updated every time in the banner, based on RSS/XML feed.
But it would be improved if the size of the "Blobs" defaulted to the smallest setting, increasing if there are locations with more hits; as opposed to defaulting to the Largest setting, reducing if there are locations with more hits.
It is the "tail" that is most fascinating - the odd location with 1 visitor, but when I get to the "tail" every blob is Large and I cannot see the detail.
[Also most of the hits on New Zealand appear in the Ocean]
Also - while I'm on a roll....the "rotate" option (ad delivery) seems to be skewed (from what I know) based on content network / ad sense delivery....the ability to force even rotation of all text ads for ad sense would be good (although I acknowledge there are issues of ad copy being matched against page content).
And if google could swallow the risk of transparency to the adwords business model - knowing what others are bidding for various positions would of great value. Is all that asking too much? haha ;-)
a way to show all adgroups that have 2 or more ad
Tremendous idea, I second that.
It's worth mentioning that this will be the last Advertiser Feedback Report for this year, as I'll be away from Adwords from December 20th to January 3rd. In case anyone is curious, this report has gone out 190 times now (191 tomorrow) and reaches many hundreds of folks (globally) at Google - all of whom have actively subscribed: no one gets it that doesn't want to see it. Put another way, your feedback is heard by a whole lot of people who have asked to see it.
I'm quite proud of that, actually. ;)
AWR
If I see an IP address in my site logs that is coming from AdWords 20-30 times a month, or several times in one day, it is click fraud. I know that, even if Google doesn't. The threshold may be higher for other advertisers. However, I should be able to prevent my ads from even showing for those IP addresses, or IP address ranges, in the future.
Alternatively, if the user of that IP address sees my ad and clicks it, it should trigger a click fraud alert at Googleplex, and that click should not click through to my landing page, but display a click fraud warning to the user that this advertiser has prohibited access from their IP address. That might get their attention. If the same fixed IP address is a habitual fraudster, and identified as such by some given number of advertisers, then Google should ban AdWords and AdSense ads to that IP address, and potentially go after them with legal action.
Let us, as AdWords advertisers, help control click fraud, based on our own criteria, and move at least some of the burden to us to help G identify the fraudsters!
[edited by: RonnieG at 8:07 pm (utc) on Dec. 16, 2006]
Keywords within deleted Ad Groups within active campaigns continually muddle results from Find and Edit keyword queries - even if filtering by active Campaigns.
e.g. show in business hours for UK, USA, and Japan without having to have three separate campaigns.
I run 25 campaigns for 3 different websites. Each has around 7-8 campaigns each. I want to be able to group this campaigns and get subtotals for these.
At least on the campaign summary to start with.
For each metric (impressions, conversions, cpc, etc.) by distribution (search/adsense) I'd like to be able to specify a range of values. For example, conversion rate between 1% and 2%. Each day (maybe a weekly option, too) the report would analyze the previous day's data, but the only time a report to the user would be generated is if there were a value that fell outside of the selected range. When that happens, an email is generated (to one or more addresses identified in the report) identifying which metric is outside the range, the value of that metric, and what the range was.
[1] The ability to pause an ad, just like you can pause a campaign. This would be useful when testing ads, and where you want to retain your original ad, but not lose it. And seasonal ads could be paused, yet still retain their CTR ratings.
[2] Since google is always encouraging us to go to smaller adgroups, there should be a function to move keywords (and the ads, along with all their history) to another adgroup. That way you do not lose the investment you made to get to the rankings and positions, yet you can get those words to a smaller adgroup where they might do better and you can change ad text for those smaller groups. The key here is NOT TO LOSE YOUR HISTORY. This is big.
[3] There should be a quality score for each keyword, and it should let you know where you stand. What would your minimum cost per click be if you had perfect quality? These are things we do not know. Google has a black box around this quality issue which is bad for advertisers trying to improve.
The ability to pause an ad, just like you can pause a campaign. This would be useful when testing ads, and where you want to retain your original ad, but not lose it. And seasonal ads could be paused, yet still retain their CTR ratings.
That is EXACTLY what I just opened this thread to post! I was trying to figure out how to pause everything except a time-limited ad, and I was starting to wonder if I was just missing something obvious.
