Google AdWords Features I'd Like to See, #9

Continued. Share ideas for making your life easier

[cline]

Allow AdWords targeting to Google Scholar. I have some biotech services clients for whom Google Scholar would be an excellent medium. I'd like to see this as a campaign option, like how contextual and partner network targeting is selected at the campaign level. The default should be OFF, as this would be an appropriate selection for only a small portion of advertisers.

[cline]

I'd like to be able to run what I would call a "search phrase report". This report would identify exactly what search terms were entered by users that triggered an impression. Not only would this be useful for keyword research, it would be particularly useful for addressing the many problems caused by expanded broad matching.

[magicdan]

I would like some better billing handling. Things like adding the google account number on the credit card transaction so you know which account has charged the card would be very helpful. Also more accurate or easier to use client center level reports with regard to different currency accounts would be nice.

[HitProf]

I'd like the search funtion to include the destination url.

[cline]

On the Keyword Tool I wish the newly selected keywords in the right column were clickable, such that when you clicked on them they populated the search box and activated the Get More Keywords function.

[AdWordsAdvisor]

I'll be including your latest ideas/comments/suggestions in this evening's Advertiser Feedback Report, as usual.

Still a few more hours before it goes out, so please feel free to post with any late-breaking additions. ;)

Thanks, as always, for keeping this thread alive. ;)

AWA

[jarjarB]

Hey AWA,

Here are some suggestions, hopefully they will be useful. Also, I'm not sure all of them are necessary, but I know in some cases they may be.

-A stat displayer(not real-time of course, maybe updated once every half hour) as a toolbar? Maybe incorporated into the Google Tool Bar. I'm not sure how much stats you would be able to display, but maybe total clicks, impressions, and costs for the day?

-Maybe some negative suggestions(I know this would be quite hard). But it would be similar to the keyword suggestor except it suggests a couple(definitely not as much as the keyword suggestor) negatives.

-Exact keyword search terms for General and Phrase searches. This would definitely be useful.

-Data on impressions/clicks related to time(and possibly geographics)? I am not sure if that is too much to be a viable option

-When advertiser gets a disapproved ad, maybe a more in depth analysis of why it is disapproved
As a side note, I might be kind of biased for the last point because my account was recently suspended due to multiple submissions of a disapproved ad. I was quite disappointed and am still trying to get reinstated with no avail=)

-Also I'm not sure if Adwords is at all associated with Adsense, but maybe along with the tool bar for Adwords a similar thing for Adsense.

[AdWordsAdvisor]

I've still had no indication of a fix for that timezone issue that you thought would be fixed in December, and we're halfway to having the clocks jump forward again...

My fault, DamonHD. I have been out of the office quite a bit since late December, and have dropped the ball on a few things during the time between then and now. This is one of them. :(

I am reasonably sure a fix has in fact been implemented for this, and that the support team can make the change for you. (And, amazingly, an overlooked to-do list that I found today while catching up reminded me to look into this and get back to you and this forum.)

So, I owe you an apology. I will look into it and report back - though, again, I think a support person could set up the preferred time zone setting for you now, if you were to contact them.

AWA

[DamonHD]

Hi AWA,

No apologies needed: being in winter helpfully put off the need for a fix by several months!

I did contact AW support recently on this but got the equivalent of a blank stare, but I'll maybe try again...

Rgds

Damon

[poster_boy]

When showing this message:

Ads Diagnostic Tool: This keyword isn't showing ads
One of your other ads is showing for this keyword.

Show where the keyword is... account, campaign, ad group, etc.

[irish_john]

An integrated ability to download a spreadsheet of a campaign directly from the campaign.

This spreadsheet should contain keywords, campaigns and ad group information.

[OrlandoTodd]

What about the ability to send the typed keyword through as a varible to the site?

Much like the existing system to put them into the ads, the destination urls might be built similar to this: /somepage.asp?kw={KeyWord:Default Keyword}

[wrgvt]

Here's a minor problem I encounter.

Let's say I start an adgroup with 50 keywords and set them all to the default bid. Over time, I end up altering individual keyword bids. While this is easy to do, undoing it is not so easy. Sometimes I want to remove some of the unique keyword bids and let them return to the default bid. At times I want all of them removed. Just clean the slate, so to speak, and start all over again.

The only way I've found to do that would be to edit the keyword list and remove the bids next to the keywords. If there's a simpler way, I'd love to know. What would be nice, though, would be a little button or link to do this for me. Like right next to the edit link for a keyword's bid price, perhaps a "remove" or "return to default" link.

[netmeg]

I really like the 'customize columns' options (specially since I bought a 22" wide screen monitor mainly cause of dealing with AdWords) but what would make it even better would be if we could 1) apply the customization to the entire adgroup, campaign or account, and 2) SAVE that customization as our default display for future logins. It's kind of a pain to change it all the time, when I'm flitting between a dozen clients and I don't even know how many adgroups.

[poster_boy]

Hello wrgvt --

Sometimes I want to remove some of the unique keyword bids and let them return to the default bid. At times I want all of them removed. ... If there's a simpler way, I'd love to know.

The Tools offer a great way to do this:

Tools > Advanced Search and Editing > Find and Edit Max CPCs > Keyword-level Max CPCs (Find words by setting filters) > Remove keyword-level Max CPCs and default to ad group Max CPCs

You can identify groups by campaign, ad group or keyword filtering - then, remove keyword level bids en masse.

[poster_boy]

Ability to include 'Quality Score evaluation' as a variable within keyword reports.

[AdWordsAdvisor]

All the latest are now safely copy/pasted into this weeks Advertiser Feedback Report, for which I thank you.

By the way, I sure was hoping someone on WebmasterWorld would notice today's AdWords blog post. A couple of your long-standing requests are ready. ;)

AWA

[magicdan]

:) I was too busy thinking about quality score, but have to say the ability to pause individual keywords / ads / creatives is going to be very useful indeed. n1

[netmeg]

By the way, I sure was hoping someone on WebmasterWorld would notice today's AdWords blog post. A couple of your long-standing requests are ready. ;)

That is TOTALLY cool, and thank the folks over there for implementing this. I've been wanting to pause at less than campaign levels for AGES now, and it will be of particular use for all my various clients' seasonal products. BIG THANKS.

[netmeg]

Please toss in the suggestion that it'd be nice to see QS in the AdWords Editor at some point.

Once the QS has been in place for a while, it would be great to be able to check the history over time of the QS for a particular keyword. If I try to fix something that's showing POOR, I want to know if it worked or not; similarly if I have something that's been GREAT for some time and suddenly one days shows up as OK or POOR, I want to be able to track when it happened so I can figure out why. Just a thought - I realize that one's a longshot.

I echo making QS a criteria for reporting.

[fischermx]

AWA:

Now that we have this nice "Quality Score" column, the "Status" column does not need to be so verbose.

The status column says:
Inactive for search
Increase quality or bid $10.00 to activate

The Quality Score column says:
Poor
Minimum bid: $10.00

So, we have the "minimum bid of $10.00" phrase in two places wasting so much screen space.

Now, you can go further and just say "Min. Bid" or make up an abreviation "M.B. $10.00"