Google AdWords Features I'd Like to See, #9

Continued. Share ideas for making your life easier

[cline]

Allow AdWords targeting to Google Scholar. I have some biotech services clients for whom Google Scholar would be an excellent medium. I'd like to see this as a campaign option, like how contextual and partner network targeting is selected at the campaign level. The default should be OFF, as this would be an appropriate selection for only a small portion of advertisers.

[ck_be]

i'd like to see some transparency in the decision making process.

right now due to the QS and everything around it G is basically saying:

Advertise with me, but i cant tell you where you stand and what you're going to get for your marketing cash. Maybe you're in first position, maybe in second... Who cares if you pay more? it's good for us and perhaps we'll put you down in position 3-4-5... or maybe just block you with a minimum CPC.

[AdWordsAdvisor]

Very nice to see this thread staying active. ;)

I'll pass along all the new suggestions since 12/20 in tomorrow's Advertiser Feedback Report.

Thanks!

AWA

[AdWordsAdvisor]

OK, got em. ;)

I'd also be happy to include anything that shows up in the next two or three hours in tonight's report.

AWA

[fischermx]

Folders for Campaigns or Campaigns Groups.

I run 25 campaigns for 3 different websites. Each has around 7-8 campaigns each. I want to be able to group this campaigns and get subtotals for these.
At least on the campaign summary to start with.

[AdWordsAdvisor]

That one looks awfully familiar fischermx. ;)

Didn't I see that one on or about 1/03? Never fear, it's already copy/pasted into the report. :)

AWA

[beren]

Big request: the ability to opt out of google custom search.

I have the search network enabled. I get clicks from google.com and search network affiliates. Fine. But I get too many clicks from URLs that show as [google.com...] [followed by a bunch of gobbledygook including pub=[number]]

I'm pretty sure anybody with an AdSense account can use Google custom search, so this opens me up to all sorts of fraud. I have content network shut off and so do the major advertisers in my market. The difference in price between a search network click and a content network click is probably a factor of 10, because of the disparity in quality.

This is a loophole that AdSense people can exploit to get high-priced clicks. If I could opt out of custom search (without opting out of AOL, Ask, etc), it would help me immensely.

[AdWordsAdvisor]

Got it beren - now copy/pasted. ;)

AWA

[cline]

Move the little hover-over magnifying glass icon that indicates ad delivery status. If you have to copy and paste a keyword -- a task that is oddly common -- that icon screws up the copy function. I suggest moving that icon to the Status column.

[eWhisper]

I'd really like to see the API reporting to contain the same features as the interface reporting.

[AdWordsAdvisor]

In five hours, give or take, Advertiser Feedback Report #193 hits a great many inboxes here at Google.

Does anybody have anything to add to this thread before then? ;)

AWA

[davenaff]

Integration with Google Analytics Goals.

We track all of our site performance Goals using Google Analytics Goals, as this allows us to track actions taken on site (newsletter signup), as well as actions taken to leave our site (click of an advertiser's link).

[fischermx]

Optional "## of ###" inactive keywords" message in the Campaign Summary and Campaign Management pages :)

[SlimKim]

it would be helpful if G would produce a tool like unto the recently discontinued Overture Search Tool - that shows last months search counts for a given keyword

[cline]

A within-campaign search function like the within-adgroup search would be handy.

[walstib]

[hope it's not too late...]

Would be great to be able to run a report that included BOTH an "hourly" view AND conversion statistics.

I'd love to schedule my ads based on when they're most productive (conversions) for me and my clients rather than on when they get the most clicks. I certainly see myself spending more money with Google if I can do it when it makes sense to.

Thanks!

[cline]

The new control over what columns to display would be more useful if at the account and campaign levels we had the option of disaggregating search and content network data. IOW, for each statistic, say clicks, we could chose:

* total clicks
* search clicks
* content clicks

[trinorthlighting]

I would like to see a content site filter. Currently we do not advertise on the content network because we do not want our ads showing on places like myspace and other teen sites where we know we will not get any conversions from.

[poster_boy]

Add Max CPC, instead of just Avg CPC, to report filter.

[AdWordsAdvisor]

All your latest posts are now safely copy/pasted into the Advertiser Feedback Report.

As always, many thanks - and I hope you'll keep the suggestions coming. ;)

AWA

[DamonHD]

Hi AWA,

I've still had no indication of a fix for that timezone issue that you thought would be fixed in December, and we're halfway to having the clocks jump forward again...

Rgds

Damon