Google AdWords Features I'd Like to See, #9

Continued. Share ideas for making your life easier

[cline]

Allow AdWords targeting to Google Scholar. I have some biotech services clients for whom Google Scholar would be an excellent medium. I'd like to see this as a campaign option, like how contextual and partner network targeting is selected at the campaign level. The default should be OFF, as this would be an appropriate selection for only a small portion of advertisers.

[admagix]

I would like to see,

* The "Advanced Search and Editing" with more features like
1) Editing the bids based on the No. of Conversions.
2) Editing the bids based on the Conversion Rate.
3) Editing the bids based on the Cost/Conversion.
4) Editing the bids based on the Sales Value.
5) Editing the bids based on the No. of Transactions.

* The "Sales/Revenue value" and "No. of Transaction" included in Campaign/Adgroup/Keyword level in the Account.

Thanks

[AdWordsAdvisor]

Thanks for the latest!

Report goes out in three hours (OK, let me be realistic with myself, make that four hours). Anything else?

AWA

[Sujan]

- Printable invoices as PDF files for easier digital filing

[poster_boy]

Printable invoices as PDF files for easier digital filing

Hi Sujan - This is available under the My Account > Billing Summary tab... a list of invoices - downloadable as PDFs.

[Sujan]

Hey poster_boy, not in my accounts. Or I don't find it... (Login -> My Account -> Billing Summary ->?)

[jkwilson78]

Dynamically insert match type into destination URLs

please please please please!

[chief72]

Sorry if this has been mentioned already - I only skimmed.

Site exclusion for the search network - along the same lines as content would be fine - is a must.

[PPC_Chris]

Some of these have been said before, but here is what I would like to see...

- Site exclusion in the search partner network
- Seperate bid for Google vs search partner network
- Bulk upload via AdWords (not Editor)
- Keyword tool with monthly search volume (impressions)
- Ability to duplicate campaigns and/or ad groups (would allow for easier testing)

[eWhisper]

I don't think I've mentioned this for a year, so time to bring it back up.

Bring back 'broad match' and let advertisers bid separately for 'broad match' vs 'extended broad match'.

I will say, huge kudos to the new (beta) content network reports.

[sacX]

I'd like to re-iterate one suggestion that was brought earlier.

I'd love to be able to daypart based on the time of the user and not the Adwords account. It's frustrating having to setup different campaigns for different timezones.

[cline]

I second eWhisper about extended broadmatch!

[poster_boy]

Not defaulting report time periods to: 1/1/00 to 12/31/99.

Either a more recent default time period... such as, 1/1/07... or a way to change years within the calendar itself.

[justshelley]

adwords editor:
add excluded sites
add local ads
add mobile ads
have message for recent changes if made to account at adwords level

[AdWordsAdvisor]

I've now got the latest copy/pasted into the Advertiser Feedback Report - for which I think you.

Still time for more. ;)

AWA

[AdWordsAdvisor]

Still time for more. ;)

Well, yes, but not much time.

Last call - report goes out in half an hour. ;)

AWA

[cline]

When a keyword is added to an adgroup that already contains that keyword, either through the quick add or the keyword tool, it would be nice if this did not cause the bid and other parameters for that keyword to be overwritten to the default.

[AdWordsAdvisor]

Thanks Cline.

Any others? We have several hours yet, and the special "FROM an ONGOING WEBMASTERWORLD THREAD on REQUESTED FEATURES" section of the report is near to empty. ;)

AWA

[fischermx]

Move the "Networks" option currently at campaign level to adgroup level.
So, we can specify Google search, Search network, Content network, Content bids in the adgroup and avoid having to have separate campaigns in order to separate content-only campaigns from the rest.

[Dave_Davis]

I wouldn't mind a spell checker in AdWords editor either. We all make mistakes and AE allows us to mass reproduce those mistakes.

[netmeg]

The account snapshot isn't a bad idea, but 1) we should be able to put the items on it that are most important to us and 2) failing that, at the very LEAST, there should be a section on keywords gone inactive. I have an inactive keyword report sent to myself every day, but it still would be a really good idea to have them show up on the account snapshot page, specially on those more complicated accounts with up to a hundred campaigns.