Google AdWords Features I'd Like to See, #9

Continued. Share ideas for making your life easier

[cline]

Allow AdWords targeting to Google Scholar. I have some biotech services clients for whom Google Scholar would be an excellent medium. I'd like to see this as a campaign option, like how contextual and partner network targeting is selected at the campaign level. The default should be OFF, as this would be an appropriate selection for only a small portion of advertisers.

[AdWordsAdvisor]

Thanks for continuing this thread anew, Cline, with a fresh new number in the title. (Seems as if you've done that before, no?)

I've just added your feedback to the Advertiser Feedback report, and will do the same on an ongoing basis with whatever is added here each week.

Thanks again!

AWA

<edit> fixed signature </edit>

[edited by: AdWordsAdvisor at 4:25 am (utc) on Nov. 17, 2006]

[Kings on steeds]

Ad Testing! To be able to list 2/3 URLs for keywords/adverts...and have it use the URL's sequentially, and have a pram like {UsedUrl} that will allow us to see what URL was used, this would be very good! And it is available in panama! You don’t want to be behind! - lol :)

Alan

[poster_boy]

Ad Testing! To be able to list 2/3 URLs for keywords/adverts...

Hey Kings - If I understand your request correctly, this is available in Adwords. You can evenly split traffic across 2, 3, or more Ad Texts. Just use the same headline and description copy in each version, but append different destination URLs.

Voila - URL testing!

[Kings on steeds]

poster_boy, I know this can be done, and if you turn off ad rotation you will the even spread I wanted, but I more wanted to is have a tab with URL, click's, imps, cost, and conversion data, a bit like the keyword tab. Possibly an indication of LPQ e.g. LPG = Good/Bad/Ok?

So we can www.url1.com has an ROI of 600% www.url2.com has an ROI of 1200% there for the URL I should use is url2..... But also be able to pass the information to an external tracking tool.... hence the pram {UrlUsed}.... is this any clearer?

Alan

[edited by: Kings_on_steeds at 10:27 am (utc) on Nov. 17, 2006]

[lethal0r]

a way to show all adgroups that have 2 or more ads - I always forget which ones im split testing.

[netmeg]

Some way to get myself down to only ONE mailing from the Inside AdWords Blog, rather than anywhere from the 2 to 5 copies I get each time it goes out...

[benevolent001]

AWA

I've just added your feedback to the Advertiser Feedback report, and will do the same on an ongoing basis with whatever is added here each week.

Some reverse feedback to us too :) , accepted , rejected , working on , time line

i know Google is tooooo Google

one thing , i just reported one website to Google Adwords team yesterday that knew everything whos bidding what , how much spending , i am pretty sure Google does care about privacy and data whatever i guess is totally false on that website

[poster_boy]

So we can www.url1.com has an ROI of 600% www.url2.com has an ROI of 1200% there for the URL I should use is url2..... But also be able to pass the information to an external tracking tool.... hence the pram {UrlUsed}.... is this any clearer?

Hi Alan - Forgive me if I'm stating obvious solutions that you already know about... But, isn't what you're requesting available in an Ad Text report? ROI stats per creative or URL used...

[Kings on steeds]

poster_boy, yes it is, was not aware of this, 'how did I ever pass GAP! lol'!

but I think it would still be nice to have it running in a tab like keywords/ad variations.... so I can only have one advert but I can list say 5 domains and get stats displayed per domain with summery stats for the advert as well! And also the LPQ indication would be good.

[SlimKim]

change of policy to cure the following problem

(a) i just checked and there are no ads shown for the keyword jokes although at times there will be one or two

(b) seems to me an advertiser with a highly relevant landing page would benefit the end user and google shareholders even if he bid the susposed minimum penny

(c) if i run such ad the ctr will pretty decent but there will be lots of cheap traffic. I never could understand how selling cheap traffic on keywords puts G at a disadvantage as opposed to giving it away

[poster_boy]

a. Ability to make more than 100 advanced filtering changes at a time.
b. More advanced filtering options... i.e. For CPC changes, increase all inactive for search CPCs to suggested minimum, only if CPC is =< $x.xx

[pbaddock]

When creating text ad variations, the ability to select which text ad you want the variant to be created from rather than having to re-type (this may be possible - maybe I just don't know how to do it?....but I've hunted around the interface and can't find it if you can!).

[SanDiego Art]

To split the impressions, CTR on the overview reports into search and content columns - or an option to display combined vs. individual.

When we have a big hit on Content impressions, it appears (at the overview level) that our campaign is not doing well because the CTR is so low -- until clicking into the Ad Group and viewing the traffic seperated into Search and Content seperately.

[ajwebmaster]

show the source(partner name/url) of the Google Network search impressions

[barrymossel]

isn't the latter possible with adding something like &site={placement} at the end of the destination url? maybe AWA knows?

[Kings on steeds]

barrymossel is correct, adding the {placement} parm to your advert urls will display the refuring site, however ajwebmaster he means show you in google rather than an external tool?

[edited by: Kings_on_steeds at 1:15 pm (utc) on Nov. 21, 2006]

[barrymossel]

that would be a nice feature... but not easy to implement, imo... too many referrers, not easy to display etc. but maybe in some report format?

[ajwebmaster]

thanks i didn't know about that one - i use external tools for tracking.... i saw one the other day {creative} so you can track with text ad was clicked... is there a comprehensive list of all these optional tags somewhere, if not can we build one here?

[ajwebmaster]

regarding impressions i always wonder when I see 50,000 impressions suddenly on a keyword what the site is or at least some idea where all the eyeballs are coming from.... no one clicks mind you .... so not that important more curious as to the audience that find my ads so unappealing :)

[AdWordsAdvisor]

All the latest feedback has been copy/pasted into this week's Advertiser Feedback Report, and will be going out in the next hour or two.

As always, thanks for keeping this thread alive. When I see it at the top of the page, it's a thing of beauty. ;)

AWA

[ASchmitt]

hmmzz.. probably been asked 1000 times before... but please... it would be so nice if I could transfer my adsense money to my adwords account...

Well, probably been asked before... sorry for that...

Oh, and please ask to the co-op team the following:

It would be so nice if the custom search engine really would look exactly the same as the Google interface (front-end) and that they would also place vertical ad's

just my two cents...

Grtz,
A

[edited by: ASchmitt at 10:36 am (utc) on Nov. 23, 2006]

[lethal0r]

when i add a campaign negative keyword, there are actually very rare times when i want to bid on keywords with the negative word included in the keyword phrase.

so if i specifically add the campaign negative in one of my keyword phrases, let my ad show for it.

[forzatio]

I want to use image advertising but I want to change the picture via a DYNAMIC way, so from an URL.

Another good feature would be a dynamic text banner.

example: newest headlines updated every time in the banner, based on RSS/XML feed.

[Pengi]

The Geo Map Overlay page in Analytics is wonderful.

But it would be improved if the size of the "Blobs" defaulted to the smallest setting, increasing if there are locations with more hits; as opposed to defaulting to the Largest setting, reducing if there are locations with more hits.

It is the "tail" that is most fascinating - the odd location with 1 visitor, but when I get to the "tail" every blob is Large and I cannot see the detail.

[Also most of the hits on New Zealand appear in the Ocean]

[pbaddock]

I don't want to get greedy by submitting 2 feature requests for this thread - but the ability to obtain detailed stats about the ad delivery and performance on the content network/adsense would be great (ie # of impressions for each individual ad, # of clicks by ad).

Also - while I'm on a roll....the "rotate" option (ad delivery) seems to be skewed (from what I know) based on content network / ad sense delivery....the ability to force even rotation of all text ads for ad sense would be good (although I acknowledge there are issues of ad copy being matched against page content).

And if google could swallow the risk of transparency to the adwords business model - knowing what others are bidding for various positions would of great value. Is all that asking too much? haha ;-)

[QualityNonsense]

Allow content/search network targeting, dayparting etc to be set at an adgroup level.

a way to show all adgroups that have 2 or more ad

Tremendous idea, I second that.

[barrymossel]

Possibility to import bulksheets into editor!
If they take away the bulksheet editing and sending to a rep, they really SHOULD implement this in editor... OR they should add all excel-functions in editor ;)

[AdWordsAdvisor]

Thanks to everyone concerned for the most recent feedback. I'll be including everything new, starting with forzatio's 12/08 entry, to the Advertiser Feedback Report that'll go out late tomorrow evening. So plenty of time for more!

It's worth mentioning that this will be the last Advertiser Feedback Report for this year, as I'll be away from Adwords from December 20th to January 3rd. In case anyone is curious, this report has gone out 190 times now (191 tomorrow) and reaches many hundreds of folks (globally) at Google - all of whom have actively subscribed: no one gets it that doesn't want to see it. Put another way, your feedback is heard by a whole lot of people who have asked to see it.

I'm quite proud of that, actually. ;)

AWR

[barrymossel]

i can imagine AWA, hope they will also listen though ;)