Case in point - a week ago I started a new campaign, and as is my wont, I created two or three text ads for each ad group, and in the campaign settings, set the ads to rotate evenly, rather than the better performing one more often (because I'm always testing testing testing). Well that somehow never 'took' - for each ad group, one ad shows 95% of the time and the remaining ad 5%. I checked all my settings, went into the change history tool to make sure I'd not forgotten a step, but still no go. Now I'm up to three text ads per ad group, but still only one is showing regularly. I made several inquiries to support, only to get an answer today that there are "issues" with ad scheduling right now, they've been going on at least a week, and the engineers are working on it and hope to have it resolved soon.
I'm not talking about small glitches that might be resolved in an hour or even maybe a day - but if something's going on for a week or more, we need to know about it. I even understand that it takes a while to fix things sometimes - I just want to *know*, so I don't waste my time. I don't like working in a vaccuum.
For ad groups that contain keywords on differing match types where keyword specific URLs are needed (in order for internal tracking to track keywords + match types uniquely)... it's impossible to test landing pages via the ad text's default URL.
The ability to dynamically pass the match type - along with the current ability to pass the keyword - would resolve this issue.
Right now, I get the "You have exceeded the maximum number of ad groups ( 30 ) that can be displayed" message and no Ad Groups shown because the first 30 Ad Groups this function comes across happen to be paused (but I have fewer than 30 that are active).
For example, for one client I was able to use these data to prove that one large account they obtained came from a particular online marketing program and not some other source -- which was what the client thought. This validated the effectiveness and value of the program, which the client had been substantively doubting.
The next Advertiser Feedback Report will go out in about (AWA stops to calculate with pencil and post-it note) 33.5 hours. Anyone else?
As always, my sincere thanks.
AWA
- Number of conversions at the keyword level (Again)
- Quality score column enabled by default or left enabled indefinitely after I have enabled it. This really annoys me.
- The ability to set which sites on teh search network the campaign is run on.
- Multiple MCC linkage. Many of our clients have their own MCC accounts because they manage multiple sites and campaigns and it's much easier to manage through MCC. When I take over, they do not want to unlink and relink the way it is currently set up. They want to manage their account(s) through MCC. I would like to be able to "MCC their MCC".
- The ability to change VAT from personal to business without having to contact support.
- When MCC access is given, the option to allow the client to enable access to analytics at the same time.
- When you go to analytics I would like the " Welcome to the new version of Google Analytics!
Your new reports have been designed to help you learn even more about your site traffic and marketing initiatives." message to have an "OK" link so I can dismiss the message. It's annoying.
- The ability to generate graphs/reports in AdWords editor
- The ability to "Download/Update all accounts" in AdWords editor.
- I would like to see a button at the top of all pages that says "Re-Check Quality Score" that sends the QS bot to re-evaluate quality score. ;)
That's all I got this week AWA. It's getting tougher to make AdWords better.