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Google AdWords Features I'd Like to See, #9

Continued. Share ideas for making your life easier

         

cline

6:34 pm on Nov 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Allow AdWords targeting to Google Scholar. I have some biotech services clients for whom Google Scholar would be an excellent medium. I'd like to see this as a campaign option, like how contextual and partner network targeting is selected at the campaign level. The default should be OFF, as this would be an appropriate selection for only a small portion of advertisers.

netmeg

3:45 pm on Apr 20, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I would like to see some notification when there are known issues with an option or tool, so that we don't have to flail around and waste time trying to figure out what's going on.

Case in point - a week ago I started a new campaign, and as is my wont, I created two or three text ads for each ad group, and in the campaign settings, set the ads to rotate evenly, rather than the better performing one more often (because I'm always testing testing testing). Well that somehow never 'took' - for each ad group, one ad shows 95% of the time and the remaining ad 5%. I checked all my settings, went into the change history tool to make sure I'd not forgotten a step, but still no go. Now I'm up to three text ads per ad group, but still only one is showing regularly. I made several inquiries to support, only to get an answer today that there are "issues" with ad scheduling right now, they've been going on at least a week, and the engineers are working on it and hope to have it resolved soon.

I'm not talking about small glitches that might be resolved in an hour or even maybe a day - but if something's going on for a week or more, we need to know about it. I even understand that it takes a while to fix things sometimes - I just want to *know*, so I don't waste my time. I don't like working in a vaccuum.

HitProf

9:50 am on Apr 26, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Keyword tool: "Show list of my top performing keywords"

Please add "Show list of my worst performing keywords" 'couse those are the ones I want to improve...

AdWordsAdvisor

2:31 am on Apr 27, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



All your latest additions to this thread have now been included in this week's Advertiser Feedback Report - and, yes, that even includes your really long one claus. ;)

The report will go out in two to three hours, so there's still time for more. Have at it.

Many thanks, as always.

AWR

AdWordsAdvisor

3:29 am on May 4, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Dang. No new suggestions this week - first time that's happened in a while. ;)

Still a couple of hours to go tonight, if anyone would like their suggestion added to the Advertiser Feedback Report.

Thanks in advance,

AWA

Dave_Davis

3:48 am on May 4, 2007 (gmt 0)

10+ Year Member



I'd like to see:

1) a "number of conversions" at the adgroup and keyword level.

2) Quality Score column enabled by default

I just had to throw something in there :)

Dave_Davis

3:55 am on May 4, 2007 (gmt 0)

10+ Year Member



Oh and one more thing.

A "show only deleted campaigns" view.

Thanks AWA. You're a star.

AdWordsAdvisor

4:08 am on May 4, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ha! Thanks Dave_Davis!

Cool. Got em all.

Now that special section in the report won't go empty. ;) Much appreciated.

AWA

poster_boy

2:15 am on May 5, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Not a new idea, but an ability to dynamically pass the match type in default URLs would be so incredibly useful. (i.e. &keyword={KeyWord}&matchtype={MatchType})

For ad groups that contain keywords on differing match types where keyword specific URLs are needed (in order for internal tracking to track keywords + match types uniquely)... it's impossible to test landing pages via the ad text's default URL.

The ability to dynamically pass the match type - along with the current ability to pass the keyword - would resolve this issue.

claus

12:58 pm on May 8, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Don't know if this has been mentioned before, but:

- a feature to permanently delete deleted campaigns, and all data associated with them.

(typically we see a few test campaigns that are of no use, and no economic value, just people training to get the system set up right)

poster_boy

8:29 pm on May 8, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Allow specifying which keywords should be the basis for a Keyword Report - using the "Contains" and "Contains full word" matching options, instead of only "Exactly matches".

Rehan

3:17 am on May 9, 2007 (gmt 0)

10+ Year Member



It would be nice if the "View All Ad Groups" view could completely ignore paused Ad Groups.

Right now, I get the "You have exceeded the maximum number of ad groups ( 30 ) that can be displayed" message and no Ad Groups shown because the first 30 Ad Groups this function comes across happen to be paused (but I have fewer than 30 that are active).

elearners

12:30 pm on May 10, 2007 (gmt 0)

10+ Year Member



Someone had mentioned passing thru the MatchType, but I'd also like to see the User's search (i.e. what the user typed to get you in the search results).

AdWordsAdvisor

9:57 pm on May 10, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Many thanks for these latest feature requests. Got 'em all. ;)

There's still plenty of time for more, so please feel free. (Another seven hours or so before the Advertiser Feeback Report goes out.)

AWA

AdWordsAdvisor

6:23 am on May 11, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



OK, the Advertiser Feedback Report is now in the inbox of more than a thousand Google subscribers, globally.

This is a pretty good chance to have your voice heard - so thanks to everyone who has posted to these threads in the past.

Truly, much appreciated.

AWA

martaay

8:35 am on May 11, 2007 (gmt 0)

10+ Year Member



would be good to see position preferences and ad-scheduling available through the editor program.

claus

8:35 am on May 11, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



POST DELETED - the requested feature is already available, sorry ;-)

cline

1:16 pm on May 11, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



In the new Google Analytics interface I really miss the network location data. For b2b clients selling at high price points to narrow markets, the information is useful for associating leads with online marketing. If I know that company X inquired, I can search through the network location data to find that company and associated it directly with what they clicked on.

For example, for one client I was able to use these data to prove that one large account they obtained came from a particular online marketing program and not some other source -- which was what the client thought. This validated the effectiveness and value of the program, which the client had been substantively doubting.

AdWordsAdvisor

5:36 pm on May 16, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Long time WebmasterWorld members will know how much I love these Features I'd Like to See threads, so I'm bringing this one back to the top of the page - in a completely obvious attempt to get more feedback than the two ideas which have already been added. :)

The next Advertiser Feedback Report will go out in about (AWA stops to calculate with pencil and post-it note) 33.5 hours. Anyone else?

As always, my sincere thanks.

AWA

Dave_Davis

6:36 pm on May 16, 2007 (gmt 0)

10+ Year Member



I would like to see :

- Number of conversions at the keyword level (Again)

- Quality score column enabled by default or left enabled indefinitely after I have enabled it. This really annoys me.

- The ability to set which sites on teh search network the campaign is run on.

- Multiple MCC linkage. Many of our clients have their own MCC accounts because they manage multiple sites and campaigns and it's much easier to manage through MCC. When I take over, they do not want to unlink and relink the way it is currently set up. They want to manage their account(s) through MCC. I would like to be able to "MCC their MCC".

- The ability to change VAT from personal to business without having to contact support.

- When MCC access is given, the option to allow the client to enable access to analytics at the same time.

- When you go to analytics I would like the " Welcome to the new version of Google Analytics!
Your new reports have been designed to help you learn even more about your site traffic and marketing initiatives." message to have an "OK" link so I can dismiss the message. It's annoying.

- The ability to generate graphs/reports in AdWords editor

- The ability to "Download/Update all accounts" in AdWords editor.

- I would like to see a button at the top of all pages that says "Re-Check Quality Score" that sends the QS bot to re-evaluate quality score. ;)

That's all I got this week AWA. It's getting tougher to make AdWords better.

Sujan

6:54 pm on May 16, 2007 (gmt 0)

10+ Year Member



- Impression share on adgroup level
- Impression share on keyword level
- downloadable click-log with all clicks data: timestamp, cpc, position of the ad etc.
This 199 message thread spans 10 pages: 199