Google AdWords Features I'd Like to See, #9

Continued. Share ideas for making your life easier

[cline]

Allow AdWords targeting to Google Scholar. I have some biotech services clients for whom Google Scholar would be an excellent medium. I'd like to see this as a campaign option, like how contextual and partner network targeting is selected at the campaign level. The default should be OFF, as this would be an appropriate selection for only a small portion of advertisers.

[eWhisper]

Allow hourly reports to include conversion data.

Permission settings (view only, limited edits, etc) by login.

[cline]

I'd like to be able to do a keyword search but only get in the SERPS sites that run Adsense. This would be handy for site targeting.

[cline]

Fix the Find and Edit Max CPCs tool to again allow inactives to be searched for and to have their bids increased to the minimum bid required.

[AdWordsAdvisor]

Your latest ideas are now copy/pasted into the Advertiser Feedback Report, as usual. Still about two or three hours to add other ideas, so please feel free.

Many thanks.

AWR

[Sujan]

- Impression share reports on adgroup and keyword level (not only account and campaign)

[poster_boy]

The keyword pausing feature is flat-out wonderful - but, many times, keywords are paused across various groups for various reasons.

It would be great to be able to assign notes describing the reason behind each status change - so that activation decisions could be made across these unique subsets by searching the notes for certain phrases.

For instance, adding the note "temporarily out-of-stock" would allow me to search for this phrase within the notes to unpause these keywords when the items are back-in-stock.

[poster_boy]

Different levels of "Access" for different users. Read only, Read/Write, or Yes/No re: MCC control.

It defeats the purpose a bit to give invited users the ability to make any and all changes to the MCC or accounts - including modifying who has 'access'.

[AdWordsAdvisor]

I'm making an early start on completing the Advertiser Feedback Report this week, in the hopes of finishing before 10:00 tonight. ;)

All the feedback since this time last week has just been copy/pasted into the report - and there is room for plenty more. So please feel free.

As always, thanks for taking the time to post your suggestions and feature requests.

AWA

[netmeg]

In the AdWords Editor you can sort on pretty much any column EXCEPT for conversions. Not sure why that one doesn't work, but it'd be nice if it did.

Also, I'd like the option to be able to disable the warning about having the same keyword in the ad group with a different match type. When it slides up, it takes up way too much of the screen. Once I've been warned, I should be able to turn it off.

[Dave_Davis]

Again, I would like to see a "Number of Conversions" column.

Also, show quality score in adwords editor.
Thanks.

[fischermx]

Show Real-Time data. At least up to the minute.

[netmeg]

I'm having a heck of a time lately getting my AdWords Editor data to sync up to my AdWords console data. I submitted a query to support, and they said it's because they each hit different servers. But it seems to be more and more of an issue as the sync gets further and further apart - which kind of negates some of the value of the AdWords Editor. I'd like it if they could get this back on track.

[fischermx]

netmeg:
Even if you download the whole account again?

[netmeg]

Yep. I just had this happen yet again - a new campaign where the keywords were all inactive with ten dollar bids - I waited for the QS to update, which it finally did, and knocked everything down to .04. At least, that's what it says when I log in via the web. My AdWords Editor still says they're all inactive (and I've reloaded the account like five times)

[Erik_Jan]

Finally!

The number of Conversions is displayed in the Campaign Summary!

When will this column be available in the Adgroup overview?

[netmeg]

Yea, I noticed that this morning - that's a biggie - thanks!

[Dave_Davis]

Thanks AWA, it's great seeing feedback being listend to AND implemented.

Another one from me....

In Adwords Editor, the ability to copy whole campaigns (Without having to set up online and THEN copy each adgroup).

This is for separate content and search network campaigns using mostly the same data.

[AdWordsAdvisor]

Hi all,

I've just added all your latest feedback into the Advertiser Feedback Report - and still time for more. ;)

And glad to see the number of conversion column was noticed - thanks for that! ;)

AWA

[claus]

Well, hi everyone! I'm new in AdWords *vawes* but you may know me from other sections of the site.

I hope this has been mentioned a few hundred times already so that I can re-state it to further stress the importance:

As an agency, SEM, or account-manager, it is absolutely essential to have one single point of interaction across all campaigns and customers. I thought this was what the MCC was for, but apparently it is not. Right now it's just a set of pages that collect information from other pages, there's no control the other way round.

- Central billing in MCC for all customers is an absolute must.
- One single login email and password to every customer account we manage is a must.
- Creating new customer accounts using the MCC email&password is a must

Motivation:

Say I get 100 customers to manage during a year. Of course "I" is not only me, it is my whole team. So, we are a few people with access to a central MCC (*) which -- again -- has access to all customer accounts.

All customers must be paid from the same MCC account. It is absolutely a no-go if team members have to enter payment information each time a customer account is created. Payment information is already on the central account (MCC) and it should be possible to use that when creating a customer account, just by clicking "OK"

All team members have access to all customers and campaigns by means of the MCC. But, in order to create a customer account we have to create an extra email account and password per customer! That makes no sense at all! If we get 100 customers to manage AW campaigns for, then we will have to set up 100 email accounts and store 100 passwords - and then forget them?!. Imagine how large the probability is that "something" will go wrong somewhere.

Team members should of course just create a customer account as a "branch" under the "trunk" that is the MCC. Same access code, same API, same billing information. As simple as that.

---

(*)Please note that we *need* to give many people access to one single MCC. A MCC is *not* a personal thing. One team member must be able to do every single thing another member can do. Otherwise, if that person gets ill, is out to lunch, or has a vacation, what about the customers? It's simple business logic, really.

[claus]

Oh, another issue.. not really as important as the one I just mentioned, but while I remember it:

The AdWords login to the MCC and customer accounts around here is a business issue. It's not a personal thing like if it was my personal AdWords account for my personal site(s).

We don't really like to see AdWords coupled to search history, to gmail, to my maps, or whatever. It's perfectly fine that employees use all possible kinds of Google products privately, but the Google products that are used in a company setting should not be integrated using the cookie.

Ie. if I'm logged into adWords I don't want to be logged into personalized search or other Google products. If I could choose, my login should only be valid for the AdWords service.

(that way I could also check my personal Gmail while I'm logged in to corporate-use Google services)