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April 2012 AdSense Earnings & Observations

   
4:07 pm on Apr 1, 2012 (gmt 0)



March was one heck of a roller coaster ride for me and many others, let's hope they've ironed out whatever it is they've been attempting to do!
9:31 pm on Apr 22, 2012 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



> This month seems like one big delay.

Been way under here too. Still a long way to go for April to bounce back. Here's to hoping it does!
6:29 am on Apr 23, 2012 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



About 30 minutes left for today. Unless there's a miracle, earnings won't even make 30% of average.
8:59 am on Apr 23, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



@ myself
That will fall over in a few days

Yep. Dropped 84% the very next day.

I've had bigger individual clicks than yesterday's total. If this keeps up? Time to consider a few weeks or a whole month free of AdSense.

I say that simply on the basis, I was horrified about falls years [5] ago [halcyon days now] and bit the bullet.

Removed AdSense from my SSI file and after a week? Re-installed older [note] 2003 AdSense code.

CTR leapt back to life.

Panda wasn't a problem then.
9:37 am on Apr 23, 2012 (gmt 0)



Is the old code still allowed? Do you think that may actually be a solution?
12:25 pm on Apr 23, 2012 (gmt 0)

5+ Year Member



> When was the last Panda/whatever iteration?

According to Search Engine Roundtable, Panda 3.4 was rolled out on March 26th. Panda or not, I'm seeing the same lousy results other posters have been reporting lately. Not sure who or what to blame, or what to do about it besides continuing to add new content.

My best 4 days this month were the 6th, 8th, 12th and 15th. Overall revenue for April 1-22 compared to the same period in March is down 13%.
12:55 pm on Apr 23, 2012 (gmt 0)

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According to Search Engine Roundtable, Panda 3.4 was rolled out on March 26th

Around the same time I found increasingly poor search results.

In years past, my search enquiry was invariably answered fully within the first five sites presented by Google.

Not so in recent times. For two searches today I still haven't found an answer.

Got lots of YouTube, Blogs, Discussion Forums [mainly people echoing my query].

On page 3 of the search results today?

I got one "close" answer from the manufacturers "official site".

Why wasn't that at the top of page one?

Google's definitely losing the plot.

Like all of us, I've been doing searches for well over a decade, so I know what I'm doing.

Crafted "how to questions" shouldn't go to YouTube and blogs. I'll allow forums where some other poor soul has asked the very same question to pass through to the keeper [a cricket term].

BTW The YouTube video was dangerously wrong in my case. For once my wife was right.
12:57 pm on Apr 23, 2012 (gmt 0)



Hmmm...my UK Page Views on Saturday were 30% of 2012 average, easily my lowest of the year...more lost data or the algo even more screwed-up?

In comparison Sunday was 272.5% of Saturday!
12:57 pm on Apr 23, 2012 (gmt 0)

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Is the old code still allowed?

Must be. That was over five years ago and I don't recollect changing it.
1:07 pm on Apr 23, 2012 (gmt 0)

WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Yes, you can still use the old-style code. My site uses both old and new.
Old is best if you want instant adverts.
1:32 pm on Apr 23, 2012 (gmt 0)



OK, has anyone done A/B testing for the exact same ads in the exact same positions with old versus new code? Any statistically significant differences?
1:47 pm on Apr 23, 2012 (gmt 0)

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According to Search Engine Roundtable, Panda 3.4 was rolled out on March 26th

Around the same time I found increasingly poor search results.


Yes. That's the one that did me in. Today, my main site is languishing in page 3 ++ for almost all keywords where they once were solid on page 1 for years. I'm tired. I can't chase Google's tail no more.
2:10 pm on Apr 23, 2012 (gmt 0)

5+ Year Member



Last week got saved by the larger clicks - seems like the smaller clicks are all binned since last week. New Absense algo? Hence the drop in CTR.

+1 the drop in Google search result quality. Although there's less link & adfarms in SERPs, finding stuff has become more time consuming.

Google release strategy = Microsoft's scheme?
Time to market above Product Quality - let the user find & live with the bugs.
2:21 pm on Apr 23, 2012 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Still trying to get my head around this idea, netmeg. Something just doesn't make sense with it, not sure what. If people are coming to my site and presumably seeing well targeted ads, why would they not click as they have been consistently doing for close to eight years? I see IBAs when I visit my site, but they are a small minority, most ads are still targeted to the content. Are you suggesting most ads are IBAs?


In order to get your head around it, you really need to spend some time studying up on AdWords options. Just like AdSense isn't the same program it was three or five years ago, AdWords is WAY beyond what it was even a year ago.

IBAs are just *one* form of targeting. That's the one where Google guesses what you're interested in. There are also other targeting options that advertisers themselves can use, such as retargeting (where if you visit their site, they can follow you around) or geotargeting (several options there) and so on. They can target your device, now.

Here's an example. On my own sites, and everywhere I go around the web, including places like CNN and the NYT and Slate, I see ads for a Visit Ann Arbor campaign. Now, leaving aside the fact that it's kind of stupid to show me these ads BECAUSE I LIVE HERE, I don't know exactly how or why these ads are following me - is it because I visited the Convention and Visitors Bureau site one time, or because I live in Ann Arbor, or several of my own sites are targeted to Michigan, or because Google thinks I might be interested in tourism? Or even some combination thereof?

If the advertisers are using Ad Planner, they can target me based on a whole bunch of other things too; not so specifically (Facebook is the one that has the specific targeting, and just wait till they jump on the AdSense-like gravy train) but they can specify the types of people they want to target - say, females, 18 to 55, with incomes over $30k, and Ad Planner will spit out a list of websites that serve that demographic; then all the advertiser has to do is create a placement campaign to those sites. And if I fall within that demographic, and it's logical that I visit several or a bunch of those sites within a day, and they're ALL being targeted with that ad, then I will see the same ad everywhere I go.

So it's a lot more tricky than just blaming IBAs. They are just a very small piece of the targeting pie.

Start noticing the ads you see as you traverse the web, and you'll see what I mean. Some percentage of them seem to be the same, no matter where you go. And it's not always easy to figure *why*.
2:33 pm on Apr 23, 2012 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Thanks netmeg, that helped explain what you were talking about. If this is indeed what is going on, then it seems that there is an opportunity for a content based ad network like AdSense used to be to step up to the plate. Know any?
2:36 pm on Apr 23, 2012 (gmt 0)



Great explanation netmeg.

retargeting (where if you visit their site, they can follow you around)


This is the one that really pi$$e$ me off when using a browser with cookies allowed which is precisely why I use several browsers, most with cookies not allowed etc.
2:38 pm on Apr 23, 2012 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Nope. I think several tried and failed. And it'll only work if they can attract the advertisers, and the advertisers WANT to target the users, and not the sites.

As it happens, this targeting stuff seems to be working for me (ads targeted to my site content would be a disaster)

I do hope Facebook jumps in at some point though; they have the potential to push some *really* targeted ads at people if they can work out a platform to deliver ads on websites. I call it Creepy-But-Lucrative-Sense.

(The thing about retargeting, HP, is that when done right, it really works. But Google never taught the advertisers how to do it right. I want to yell out "impression caps MF, do you USE them?" in my best Samuel L. Jackson voice)
3:06 pm on Apr 23, 2012 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



I do hope Facebook jumps in at some point though; they have the potential to push some *really* targeted ads at people if they can work out a platform to deliver ads on websites. I call it Creepy-But-Lucrative-Sense.

+1
A Facebook entry into this space would be good to see, if nothing more than to give some serious competition to Google. When YPN was in the picture, it seemed to make a difference.
9:58 pm on Apr 23, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



@ myself
That will fall over in a few days

Yep. Dropped 84% the very next day.

Next day?

It jumped 424%

Something is very seriously wrong here. For around six - seven years [excluding weekends] I'd average swings of say plus minus ten percent.
12:23 am on Apr 24, 2012 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



C'mon snake eyes! (oops, wrong board...)
4:16 pm on Apr 24, 2012 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Pageviews climbing, clicks haven't budged.
6:49 pm on Apr 24, 2012 (gmt 0)

5+ Year Member



Another day saved by the big clicks.
CTR barely holding on to 0.8%
8:26 pm on Apr 24, 2012 (gmt 0)



Yet another miserable day, v April average so far EPC at 70.8%, eCPM at 63.4%, Earnings 36.9%, CTR 84.8% at 0.78%...hands up all those who remember a CTR of 7~8%, gee, that was another era altogether!
8:47 pm on Apr 24, 2012 (gmt 0)

5+ Year Member



Im holding steady this year at 50-60% of last years CTR. I feel your pain HuskyPup.

The executives of Google must be taking our money for their asteroid mining project.

LOL
9:17 pm on Apr 24, 2012 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Slow... click count just barely moving all day.
10:29 pm on Apr 24, 2012 (gmt 0)

WebmasterWorld Senior Member



I must have gotten a click dump. CTR higher then average (on a once normal day), eCPM is up, yet CPC is so low. Hardly worth it.
11:46 pm on Apr 24, 2012 (gmt 0)

5+ Year Member



As much as I hate my adsense earnings this year, I must admit I got a deal on my ads on my adwords account.

I have a web design company and received 80k impressions in my local area for under 50 bucks last month. Thats a good amount of people that saw my website ad in a 25 mile radius.

I just dont understand how they are making money?
1:31 am on Apr 25, 2012 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Another horrible AdSense day here. :-(
7:04 am on Apr 25, 2012 (gmt 0)

WebmasterWorld Senior Member



Awful here too. Adsense is broken.
7:12 am on Apr 25, 2012 (gmt 0)

5+ Year Member



I'm gonna commit suicide if I'm gonna continue earning these kinds of amounts.. very awful day here.. 80% lower than what it was last year!
9:57 am on Apr 25, 2012 (gmt 0)



Firstly I do hope you all realise there's a MASSIVE SERPS shake-up going on, the crap's hit the fan big time.

To AdSense and yet another very poor day, poor as in the top eleven lowest-ever earnings' days I have had with Google, SEVEN of them so far have been during April 2012.

Why eleven? Because until 1st April three were around Xmas December 2011 and one on 1st January, yep, that's the level my earnings are now or put another way precisely 34% of the same period 2011.

This thing stinks now, it smells so bad it amazes me that no one in politics gets even the slightest whiff of an odour on either side of the big pond.
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