Yesterday's CTR was shockingly low; only saved by very high EPC. But today's numbers were better than Thurs & Fri combined, without the traffic there to support it, so I continue to believe that sometimes clicks don't show up for a day or two after they occur.
Google is so far behind in reporting clicks and earnings that it has become useless to look at the daily stats. Weekly stats are more appropriate. Statcounter reports x clicks (exit links to google) but G says its x/3. I expect that these 'lost clicks' will show up sometime the next day.
I still think it's a question of targeting users instead of sites. People may be clicking, but there are just fewer chances of them clicking from YOUR site, as opposed to one of the other hundred places they see the same ad in a day. So from Google's perspective, they're still getting the money.
> I still think it's a question of targeting users instead of sites. > People may be clicking, but there are just fewer chances of them clicking from YOUR site
Still trying to get my head around this idea, netmeg. Something just doesn't make sense with it, not sure what. If people are coming to my site and presumably seeing well targeted ads, why would they not click as they have been consistently doing for close to eight years? I see IBAs when I visit my site, but they are a small minority, most ads are still targeted to the content. Are you suggesting most ads are IBAs?
I've just been looking at weekly graphs since 1st Jan 2012, I wish I hadn't!
I combined about 40 sites' data into one and Week 13, i.e. Sunday 1st April onwards, I saw a very evident downwards traffic and visitor trend. Ok, that was Easter week however it has never recovered to its previous numbers and overall it's looking like a 20% reduction in page views and uniques, maybe a little more than 20% and this is my busiest time of year.
Thanks G, have you given that traffic to all the scrapers?