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April 2012 AdSense Earnings & Observations

     
4:07 pm on Apr 1, 2012 (gmt 0)

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March was one heck of a roller coaster ride for me and many others, let's hope they've ironed out whatever it is they've been attempting to do!
11:10 am on Apr 21, 2012 (gmt 0)

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Yesterday was dire. This is normally balanced out by a good day the following day.
11:19 am on Apr 21, 2012 (gmt 0)

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Yesterday was terrible and today is off to a very bad start.
3:25 pm on Apr 21, 2012 (gmt 0)

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Yesterday's CTR was shockingly low; only saved by very high EPC. But today's numbers were better than Thurs & Fri combined, without the traffic there to support it, so I continue to believe that sometimes clicks don't show up for a day or two after they occur.
5:30 pm on Apr 21, 2012 (gmt 0)

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I just found this forum, and wanted to add my 2 cents. My Adsense has been dramatically increased over the last 2 weeks. Yesterday was a bit lower than average and today seems to be fairly slow.
6:26 pm on Apr 21, 2012 (gmt 0)

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Dead again.
7:22 pm on Apr 21, 2012 (gmt 0)

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Dead here too.
7:56 pm on Apr 21, 2012 (gmt 0)

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Yesterday was dire. This is normally balanced out by a good day the following day.


That's what I usually see. But this entire week has lacked good days and the CTR is so low I find it hard to believe the numbers are real.
8:01 pm on Apr 21, 2012 (gmt 0)

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> so low I find it hard to believe the numbers are real.

"eeek" is right!
9:28 pm on Apr 21, 2012 (gmt 0)

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CTR continues to drop (0.9%) - ad quality down the toilet again. No clue if the two are related.

Hopefully its delayed click processing. Click validation scheme prolly got tweaked again.

Wonder if Q2 2012 will also show the same rise in profits.
11:31 pm on Apr 21, 2012 (gmt 0)

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Well yesterday [my time] was one of the best for awhile with today looking proportionally OK so far.

That will fall over in a few days.
6:35 am on Apr 22, 2012 (gmt 0)

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Google is so far behind in reporting clicks and earnings that it has become useless to look at the daily stats. Weekly stats are more appropriate.
Statcounter reports x clicks (exit links to google) but G says its x/3. I expect that these 'lost clicks' will show up sometime the next day.
8:30 am on Apr 22, 2012 (gmt 0)

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> I expect that these 'lost clicks' will show up sometime the next day.

Hope you're right.
9:38 am on Apr 22, 2012 (gmt 0)

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This morning looks more promising. Yesterday was dreadful.
10:40 am on Apr 22, 2012 (gmt 0)

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Yesterday was a new absolute low. Un-#*$!ing-believable.
10:46 am on Apr 22, 2012 (gmt 0)

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Saturday was my second worst-ever AdSense day but only by USD 0.61, I honestly didn't think it would make what it did.

I agree with johnmoose, these metrics do not marry-up to StatCounter whatsoever.

To the numbers v April 1-20 average:

Clicks 59.3%
CTR 82.8%
EPC 70.8%
Earnings 42.0%

And today's numbers look even worse my CTR so far is 0.11% ... Fubard beyond belief.
11:53 am on Apr 22, 2012 (gmt 0)

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No clicks showing today yet, must be delayed again.
2:00 pm on Apr 22, 2012 (gmt 0)

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Seems like this week ends badly - had a good start reaching weekly earnings on Thursday.

CTR dropped from 1.2 to 0.8% in the past days - traffic is falling also.

Seems like a big gear change in Adsense's engine room. Bad weather ahead, hands on the wheel.
2:11 pm on Apr 22, 2012 (gmt 0)

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CTR dropped from 1.2 to 0.8% in the past days - traffic is falling also.


Same here, messages in general all seem to say same thing, always exceptions.

My thoughs are there must be a lot more increasing revenue sites out there or Google's revenue would be going down.

The drops most sites are reporting on this post carried out over the intranet would mean Adsense is in a loosing spiral and would be dropped by Google.

Don't see that happing.
What is going on?
3:20 pm on Apr 22, 2012 (gmt 0)

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I still think it's a question of targeting users instead of sites. People may be clicking, but there are just fewer chances of them clicking from YOUR site, as opposed to one of the other hundred places they see the same ad in a day. So from Google's perspective, they're still getting the money.
3:40 pm on Apr 22, 2012 (gmt 0)

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> I still think it's a question of targeting users instead of sites.
> People may be clicking, but there are just fewer chances of them clicking from YOUR site

Still trying to get my head around this idea, netmeg. Something just doesn't make sense with it, not sure what. If people are coming to my site and presumably seeing well targeted ads, why would they not click as they have been consistently doing for close to eight years? I see IBAs when I visit my site, but they are a small minority, most ads are still targeted to the content. Are you suggesting most ads are IBAs?
3:54 pm on Apr 22, 2012 (gmt 0)

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I still think it's a question of targeting users instead of sites. People may be clicking, but there are just fewer chances of them clicking from YOUR site,...

Yeah, I think that's at least a big part, maybe the biggest part of it. Ad blindness may play a significant part on some sites too.
.
4:45 pm on Apr 22, 2012 (gmt 0)

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Plus+1 the advertiser migration to search after Panda struck the display network hard.

Consequently CPC on the search network has gone up to get ranked high up the list. Maybe this trend might motivate advertisers to return to the now (much) cheaper display network.

And yes i think it's IBA's that's holding revenue down too. Great strategy to pacify the big click hunters with content based sites made for that purpose only.

4:56 pm on Apr 22, 2012 (gmt 0)

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Anyone else have delayed adsense clicks today? My impressions keep going up but no clicks.
5:01 pm on Apr 22, 2012 (gmt 0)

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> Anyone else have delayed adsense clicks today? My impressions keep going up but no clicks.

Mine have been delayed since April 10th. Still waiting...
5:45 pm on Apr 22, 2012 (gmt 0)

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Adsense gave me 2 good days last week with impressive ctr's. They must want their money back today.
5:52 pm on Apr 22, 2012 (gmt 0)

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I've just been looking at weekly graphs since 1st Jan 2012, I wish I hadn't!

I combined about 40 sites' data into one and Week 13, i.e. Sunday 1st April onwards, I saw a very evident downwards traffic and visitor trend. Ok, that was Easter week however it has never recovered to its previous numbers and overall it's looking like a 20% reduction in page views and uniques, maybe a little more than 20% and this is my busiest time of year.

Thanks G, have you given that traffic to all the scrapers?

When was the last Panda/whatever iteration?
6:49 pm on Apr 22, 2012 (gmt 0)

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Another day of arrested development. :-(
7:45 pm on Apr 22, 2012 (gmt 0)

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Adsense is just so inconsistent this year, I just dont understand it.
8:33 pm on Apr 22, 2012 (gmt 0)

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Today is looking good (sofar). Making up for the loss of yesterday... or its delayed clicks coming through.
8:58 pm on Apr 22, 2012 (gmt 0)

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I hope my delay come through. This month seems like one big delay.
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