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April 2012 AdSense Earnings & Observations

   
4:07 pm on Apr 1, 2012 (gmt 0)



March was one heck of a roller coaster ride for me and many others, let's hope they've ironed out whatever it is they've been attempting to do!
11:52 am on Apr 25, 2012 (gmt 0)

WebmasterWorld Senior Member



I know some people have had a rough time of things for a long while now, and I always counted my blessings, as I was going from strength to strength each month.

Midway through March 2012, something gave. I'm not down to some of the horrendous levels some people are stating, but I think I will be down about 35% on normal monthly earnings. My visitor numbers and impressions are all pretty normal, but clicks are down, CPC is down and I've checked my site from different sources and computers, and the ads being served are pretty appalling.

There are some things in life we can control, and some things we can't. I have tried with Adsense - changing content, blocking/unblocking, adding pages, playing with colours, none of which seem to have helped. There seems no point in stressing over the things I can't control, even though I really need levels back to where they were for my financial well-being. I'll keep trying for a while, and if all else fails I will look at alternatives.
12:12 pm on Apr 25, 2012 (gmt 0)

5+ Year Member



Seems like there has been a Google Algo update.. which hasn't done anything good till now..

[insidesearch.blogspot.in...]
12:21 pm on Apr 25, 2012 (gmt 0)



@sam2san

You're way behind with this, about 100 posts so far here since yesterday afternoon:

[webmasterworld.com...]

And here:

[webmasterworld.com...]
2:24 pm on Apr 25, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Just wanting to share some observations, I was restored into Adsense late January 2012 after being banned for showing gambling ads back in Sept. 2010 (even though G AdWords includes gambling sites galore, but that's another issue), so my numbers may or may not be indicative of anything.

Anyhow, ads have been good, even through Panda and the strong-arm tactics of G, saying pages with too many ads would get kicked down (sorry, I am not a techie, so my jargon may not be perfect). Most of my top pages have a literal plethora of ads at the top because the two CPM ad networks I use on my sites insist that vertical ads and banners be placed within the first 500 pixels (above the fold).

So, a big shrug of shoulders there, though one has to wonder how G has targeted these smaller CPM competitors with their algo adjustments. Seems like a serious restraint of trade issue to me.

It might be that my site, though loaded with ads, is designed with navigation that keeps people "thumbing through" or that I'm in an obscure, obtuse niche that doesn't have a lot of competition.

This month has been good, but on the 22nd and 23rd, I had my two best AS days on huge pickup in pageviews, but most of the traffic was coming from Russia, why, I have no idea.

Also, Google has been encouraging me to put more ads on pages. They sent me an email saying I had 581 pages with just one AS ad and could put two more on those pages. They've also sent me two $100 free advertising AW offers in the past two weeks, so, I am inclined to believe that they are fighting for market share tooth and nail.

One other note: I have Amazon ads on my site as well, but they're coming down. Lots of click-throughs (taking away from AS), but no sales. Absolutely worthless to me except if I want to advertise Amazon for free. Not really my intent.

Since I've been an AS publisher since 2003, I've seen many changes and have concluded that it's insanity to try to figure out G or their wonky algos, rules, etc. Kind of like eBay, which has more rules and regulations than the US tax code, which is impressive for a site that's supposed to be "just a venue."

On a political note, Amazon, Google and eBay are allowed to get away with legally dodgy practices without so much as a whimper from our Justice Department and have been doing so for years. Amazon maybe not so much, but the other two for sure. In a real world with honest political leaders, they would have been hauled in for restraint of trade, unjust enrichment and/or anti-trust violations long ago, but our current leaders, I suppose, appreciate the massive campaign contributions and look the other way.

I know what I just wrote may be bombastic or inflammatory, but I've been saying the same for years, all over the internet. Nothing will change. The big will get bigger and us "small fry" will fight to earn every nickel.

Best wishes to all webmasters, who are the vanguard of the new small business paradigm in America and around the world.
2:44 pm on Apr 25, 2012 (gmt 0)

5+ Year Member



Having a much better day today with RPM and CTR twice the average rate for the month so far. The recent trend has been a sluggish start and a boost in the last 3 hours (while I'm asleep and can't cheer it on), making off days end up merely mediocre.

Revenues are up 10% or so over last April but that's not saying much: Panda took a big bite out of my metrics from March through July.
2:49 pm on Apr 25, 2012 (gmt 0)



CTR at an all-time low so far today at 0.61% and, interestingly, EPC at 62.5% of April average.

After this month's AdSense and the SERPs debacle it looks as though we'll be going back to traditional marketing unless there's a mass migration to Bing for better results.
3:13 pm on Apr 25, 2012 (gmt 0)

WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



I know what I just wrote may be bombastic or inflammatory, but I've been saying the same for years, all over the internet.
No, it's called libelous. Do you have proof in what you say ?
3:34 pm on Apr 25, 2012 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I'm cool.
3:45 pm on Apr 25, 2012 (gmt 0)



I've been having an exceptionally bad month. And today so far is exceptionally bad by this month's standards. It's shocking. I'm actually numbed by it. Can't think, can't move, can't do anything but sort of sit here...
5:22 pm on Apr 25, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The link posted by sam2san above (http://insidesearch.blogspot.in/2012/04/another-step-to-reward-high-quality.html) is a staggering adnmission of past failure by Google.

Look at the picture of a webpage on that link - the picture that has the words
Notice that if you try to read the text aloud you’ll discover that the outgoing links are completely unrelated to the actual content, and in fact the page text has been “spun” beyond recognition
associated with it.

To my simple mind Google is saying that pages like that ranked well prior to this update. How could a totally rubbish page like that ever have ranked anywhere in Google, ever, ever, ever?

It's an admission that they can't tell the difference between utter rubbish and quality content.

Will this latest update solve that problem? Almost certainly no, because this update, according to Google, will only affect a small % of sites. And let's face it, there is a huge % of spammy sites out there which have rubbish content.

Having said that, Bing is no better. It seems our expectations of search engines are far too high.
5:33 pm on Apr 25, 2012 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Click count moved for a short while early this morning. Since then, stuck.
6:11 pm on Apr 25, 2012 (gmt 0)

WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Having said that, Bing is no better. It seems our expectations of search engines are far too high.
The problem doesn't lie with the search engines, but with the people who build sites. If everyone was honest in the first place, none of this wouldn't have happened.

Advertising companies can help too. Don't allow adverts to appear on free web-hosting sites, and that includes blogs. Raise the price for a TLD and put an end to these 99c sites.

M2C
6:11 pm on Apr 25, 2012 (gmt 0)

5+ Year Member



Remarkably good day - big & small clicks mixed now - with traffic is a bit down.

Anyhow hope the lastest Panda release will clean up SERP's for a bit. Have several keywords where spam sites dominate the top 10 for years with back links from NASA user profiles, Gov sites and what not. All very easy to detect and mitigate.

Had the same thought as Nomis5 about the shown examples - how in the world could that rank anywhere. IMHO bad picks by those @Google with little self reflection.
6:49 pm on Apr 25, 2012 (gmt 0)



Awful day for me, looks like it will biggest drop since the Panda update on 11th April last year, possibly bigger.
6:55 pm on Apr 25, 2012 (gmt 0)

5+ Year Member



Bad here too. Its a sad day in Google when a twitter post and a myspace page over rank my site.

Sad sad indeed.........
7:38 pm on Apr 25, 2012 (gmt 0)



Down here also. Was have a halfway decent month up until today.
8:38 pm on Apr 25, 2012 (gmt 0)

WebmasterWorld Senior Member



Shaping up to be my worst day in the past year.
8:44 pm on Apr 25, 2012 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



> Shaping up to be my worst day in the past year.

Sorry to hear it. You, netmeg and Atomic, were the few members left here who still seemed to be thriving with AdSense. Hopefully things will turn around for you.
9:05 pm on Apr 25, 2012 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I'm ok. Not great, but ok. Traffic is way up, but CTR way down.
9:29 pm on Apr 25, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't want to attract a lot of attention, so I'll post in this thread. Is anyone hearing about an uptick in the dreaded 'we've stopped serving ads to your website' email? I've received 5 in the past 2 and a half days. Yes, I know they are real, even though the examples that each of these emails give have never, ever had AdSense on them.

I just received a response from the first email that I received and took care of, and they said they would start servings ads again.

The day that I feared the most has come, 5 times. I am just looking to compare notes with anyone who is having a similar experience.
9:30 pm on Apr 25, 2012 (gmt 0)

WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



It's been good for me since last saturday. I cannot complain.
11:28 pm on Apr 25, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



@fearlessrick

One other note: I have Amazon ads on my site as well, but they're coming down. Lots of click-throughs (taking away from AS)

You don't have them open in a new tab or window? You should. I have for 14 years.

Google and eBay are allowed to get away with legally dodgy practices without so much as a whimper from our Justice Department

They are in Australia and indeed elsewhere.

"Australian Court Finds Google Liable For Misleading Ads"
[webmasterworld.com...]
11:47 pm on Apr 25, 2012 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I have not heard that, dataguy; you might haunt the Google AdSense forum for a bit and see if anyone else is reporting such.
12:39 am on Apr 26, 2012 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



AdSense has been pretty good to me over the years. Even after that angry Panda beat me to a pulp AdSense did what it could to cheer me up.

Looks like that may have come to an end, if the last few days are any indication.

I don't recall ever saying how much I've made from AdSense before, beyond saying that it beat flipping burgers at a fast food joint. Until just recently that's still been true, even after Panda.

AdSense has let us travel America at will several times a year. It's paid for a handful of antique cars and a couple new cars, and there was enough left over to save for a rainy day, which may have arrived. That cash in the bank takes a lot of the sting out of the current situation.

That said, I've never relied on AdSense for any financially critical stuff (mortgage, food, etc) because I never got past the idea that it could end at any minute.

I'm just bright enough to think that for me this whole internet thing, not just AdSense, has been more about luck and timing than brains and skill.

I hope AdSense turns around again for me, but if it doesn't, well it's been a great ride! Yeah, I've had my frustrations with AdSense, but that check at the end of the month has always made things better! :) For one guy with a hobby oriented site things worked out pretty well.

The people I feel bad for are those who have worked their hearts and souls out to provide the necessities for their families and are getting crushed now. I hope they find a way out of any mess they may find themselves in and go on to even better days.

.
5:21 am on Apr 26, 2012 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



> Traffic is way up, but CTR way down.

I'm baffled at how low the CTR is these days. What changed?
6:13 am on Apr 26, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



The people I feel bad for are those who have worked their hearts and souls out to provide the necessities for their families and are getting crushed now. I hope they find a way out of any mess they may find themselves in and go on to even better days.


That's almost me. This is the first time my main site has been hit badly by any update - and turned into Panda pulp at that. Not in a mess, thankfully, for my B&M business keeps the food on the table, but the extras are gone.
6:31 am on Apr 26, 2012 (gmt 0)

WebmasterWorld Senior Member



Same here Play_Bach.
Worst day I can remember - would have to go back a couple of years to find another like it. Even when my site got hacked and my robots file removed (removing much of my site from Google's index), I was still doing better than I am now!
6:35 am on Apr 26, 2012 (gmt 0)

WebmasterWorld Senior Member



Looking on my art related website today, I just have lacoste, singing birthday card, a golf simulator and warhammer ads. I appreciate Google tries to pick out your interests based on where you've been, but I'm not much of a web surfer, and haven't visited anything vaguely similar to the ads being displayed. Within the text only ads, I'm guaranteed to see Vietnamese dating too.
I don't know if all the decent advertisers have disappeared, or Google has lost the plot.
6:39 am on Apr 26, 2012 (gmt 0)

5+ Year Member



Worst earnings today in a long time - I can't remember the last time earnings dropped like this.
7:05 am on Apr 26, 2012 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Oddly enough, today will be the second highest earnings this month. Unfortunately, it's only about 40% of average, but that's better than the string of 10-20% days that have been dominating April. On track for the lowest monthly earnings since starting AdSense in 2004. :-(
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