I'm obviously in the wrong business insofar as clicks go these days...the excesses of the noughties seem to have caught up many in the retail sector of my industry with one of the biggest UK retail direct supply companies filing for liquidation this week (Moben if you were wondering) with 3,000 jobs possibly gone.
A relatively educated guess tells me that much of the boom in the US was credit-fuelled hence why no one is clicking there either, the bright note is that we're getting a lot of genuine project enquiries coming in, through our normal channels, for many different countries.
Until there is some consumer confidence on the High Street I feel that particular sector is screwed AdSense-wise for me which leaves people to enjoy themselves with what little they do have at the moment therefore, I assume, firework displays are a family diversion from whatever in the US.
If I had a Pound for every firework display in the UK in a year I'd still be extremely poor!
Had three great days in a row, but yesterday I'm 50% down on those days, so don't really understand why there was such a huge drop. My visitor numbers are always consistent and clicks are usually pretty consistent too - seems the CPC came right down. If I have a good day today, I should be almost on par with May's earnings, which was a record month for myself.
Sometime overnight I had some serious click values on one specific channel averaging almost $1.70 which dragged the overall day's earnings up to the month's average, however the day's click volume still ended up the worst day of the month at 75% of average and worse than any weekend plus the page impressions suggested a weekend whereas my logs tell me it was one of my busiest days of the month!
I just uploaded a revamped site as well. I was actually glad that my CTR tanked a couple of days before I uploaded it because I would have freaked out if it had coincidentally tanked on the upload date. My month is set to close out at about 40% of Pre-Panda earnings.