Welcome to WebmasterWorld Guest from 22.214.171.124
("really needs their bumps feeling" - is that a UK thing? I dunno what it means, but it sounds great)
That many people who have historically clicked on good ads would not all of a sudden decide not to do it. Something is drastically wrong at Google.
You don't go from 3 digit income a day to 1 digit a day with 100s of different advertisers because of the economy.
Yesterday closed at 75% of average. Best day so far this month. Still a long way to go to get back to what once was, but moving in the right direction again. Here's to hoping the trend continues!