This month is really weird so far. I'm having a really good day (pre Panda levels) then a really bad day and then a really good day almost like clockwork. Saturday good, Sunday bad, Monday good, Tuesday bad. It's like a switch being flipped on and off.
I've seen some weird alternating things too. Like, one day most of the stats reported will be for ads units. Then the next day, light on ads but heavy on link units. Then it goes back to ad-heavy. It's almost like they're not calculated the same way or at the same time now. Really weird. Because my logs and statcounter and what not don't reflect these back-and-forths as far as user clickitude.
I'm in the same boat, ElvisFan. I've been working 14-16 hours a day doing various things that might help, but everything remains static. Traffic is half of what it was pre-April 11, and CTR and eCPM have both gone down by half.
I'm close to giving up. Or else I'm going to buy myself a copy of WP Robot and start blackhatting. Because I've followed Google guidelines to the letter and today is the worst day since I started. Worse, even than a Saturday.
Since Mid May I've increased the frequency with which I add new content to my 20+ sites. And increased my linkbuilding activities.
Bizarrely, I had my best income day ever on Monday. Tuesday was low and today - it's now 1020pm and I have a TOTAL of 195 impressions, and one click = £0.49p
What happened? Did Google change the rule book and tell no one?
For some reason or other, ad targeting has been really crap recently. On some pages it's bang on, but on quite a lot it's just rubbish. I'm also noticing a few odd URLs, and sometimes these same ads are on lots of unrelated pages. Can't we just wind back the clock a few years. I know the economy sucks but I think AdSense served up better ads and was a lot less complicated.. you know, the third part advertising networks, interest based ads etc. I do often wonder whether or not Google's bottom line is suffering like ours. Come to think of it, why did they kill off the referral programme in the UK? I used to actually make money on that!
For me it's been a month now at these new, much lower levels, and I can't forsee much changing until Google re-runs Panada.
Whether that will make things better or worse I suppose we shall find out in time but what puzzles me is how come Panda also affected my CTR so much?
The only logical explanation I can come up with is that Panda erased much of my legitimate traffic therefore much more of the traffic I now get are probably bots and plain ol' cr@p under many disguises.
Very strange month so far: Wed 1st: Page views: 488 - Est Earnings: £11.05 - CTR: 6.15% Thu 2nd: Page views: 417 - Est Earnings: £16.74 - CTR: 8.63% Fri 3rd: Page views: 389 - Est Earnings: £11.76 - CTR: 7.71% Sat 4th: Page views: 308 - Est Earnings: £04.20 - CTR: 5.84% Sun 5th: Page views: 337 - Est Earnings: £11.51 - CTR: 8.01% Mon 6th: Page views: 493 - Est Earnings: £28.91 - CTR: 8.11% Tue 7th: Page views: 378 - Est Earnings: £05.19 - CTR: 4.23% Wed 8th: Page views: 315 - Est Earnings: £01.46 - CTR: 2.22%
Late April I was up to around 690 page views per day, and averaging around £20 per day. May dropped me down to almost half that, but I slowly climbed and stabilized at around 450 page views and averaging about £13 per day. Now this.
For reference, weekends always show a drop, especially Saturdays, but midweek is usually my high point. This week Monday was my best earnings day since April, and Wednesday was my worst since I started.