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It's funny at this point. I'm rooting for it to go lower, since I'd hardly lose any more money. Let's break a record!
I keep reading references to "Panda" as the current villian. Could someone provide a clear one or two sentence explanation of what Panda did to your site that caused your earnings to decrease and how you can tell the decrease is the result of Panda?
Folks who were Pandalized lost significant portions...
To Netmeg's point, did you lose that much traffic as well.