June 2011 AdSense Earnings & Observations

[HuskyPup]

Do we need to depress some of us for another month or, as coachm wrote:

It's funny at this point. I'm rooting for it to go lower, since I'd hardly lose any more money. Let's break a record!

Game on!

[azlinda]

My day will end at an all-time low!

[andrewshim]

are stats stuck? wednesdays seems slow for me.

[Play_Bach]

Yesterday closed at 10%. Another record low not seen since November 2004. :-(

[jmccormac]

Frozen again today.

Regards...jmcc

[ap_Rhys]

I don't see what you are all worried about.

Adsense Advisor will be along shortly to explain what's going on.

Joke. (As in sick)

[MrTime49]

No good news from Southern California on google adsense. Not a great day yesterday. It is just strange that all the sudden it dropped 50 to 60 %.
Been doing this since 2005. I will look to see if I can find any rhyme or reason.

[thechromeguy]

Mine seems to be going super low today. I made a lot of summer related sites and that seems to be the one bringing my stats to a more stable level

[koan]

I made a lot of summer related sites

Smart man! I have one Christmas related site and I don't get it when people call it the slow season ;)

[MrTime49]

Today was a good day. Not sure why, CTR a percentage point better than the last week. Searched for some info ...listened to Matt Cutts, and a few others, but nothing conclusive yet.

[Scurramunga]

I don't see what you are all worried about.

Adsense Advisor will be along shortly to explain what's going on.

And that same ASA will tell you how Adsense is prone to seasonal/market fluctuations and suggest that you to add more ad units.

[zerillos]

stats stuck today?

[Play_Bach]

> stats stuck today?

click count hasn't moved in awhile here too

[Play_Bach]

count just moved up a little

[JCKline]

Things have been so bad I decided to try a little experiment. I noticed in the new interface that the lowest paying ads on my site were all placement targeted ads, taking up too many impressions and clicks, so I decided to change the settings to "review" first, then blocked ALL of my allowed ads, so now there are 0, and I won't except any new ones for a couple of weeks to see. Things are so bad, I have nothing to lose.

[Play_Bach]

@JCKline

Having just returned to what I consider normal earnings simply as a result of changing layouts, perhaps that is something to consider too. Layout, ad formats and placement can make a dramatic difference.

[m0thman]

Having just returned to what I consider normal earnings simply as a result of changing layouts, perhaps that is something to consider too. Layout, ad formats and placement can make a dramatic difference.

Interesting... I've spent some time in the last few months revamping my main site, due to go live sometime this week (I hope), it's been long overdue - nearly 10 years in fact. I've been nervous about making drastic changes but in light of what has happened over the last couple of months I've nothing to loose and everything to gain. I'll keep you all posted and would be grateful for some crossed fingers too :-)

[Play_Bach]

Good luck m0thman. Knowing how or what to test given the tools (or lack thereof) we have is quite the exercise. I ended up going back to a modified version of my original layout because no matter what I did, my new layout just was not working.

[azlinda]

as a result of changing layouts

Would a different layout have an impact on search results?

[Play_Bach]

> Would a different layout have an impact on search results?

Again, would depend on just how different it is. My layout was started about ten years ago with just HTML, no CSS. Today, the code is much cleaner and the look more polished, but it's still the same general framework. The more well designed, user friendly site you can make, the better. If nothing else, your visitors will appreciate it and are more likely to bookmark and recommend it in return. Search engines notice stuff like that.

[azlinda]

Thanks, Play_Bach. That's essentially what I've done with my site....HTML with a progression to CSS. It's a very fast loading site also, so I know that I'm not getting penalized for lack of speed. I will let you all know here if my changing the H1 tags makes a difference. I hope I don't have to wait very long to find out.

[Play_Bach]

@azlinda
If you haven't already seen Denis Grosz' post on 'A/B-Testing' you might want to check it out
[grosz.com...]

[azlinda]

Thanks. I'll check it out now!

[zarathustra2011]

These past two days, my stats seem very up-to-date, which has thrown me off-guard, because it gives the appearance that I'm in for an awesome day, where as in fact it usually turns out to be a very average day.

[HuskyPup]

Friday's earnings from the UK were absolutely abysmal, what the hell happened?

I had 50% of average clicks, 30% of CTR, 25% of EPC resulting in 10.2% of RPM and 11.9% in earnings.

At one point I had n,000 of page impressions and not one click!

Needless to say that was my worst UK day since the country performance charts were introduced...thank heavens for UAE, India, South Africa, Russia, Egypt, Serbia and Montenegro, all of which were ahead of the UK!

[jmccormac]

Perhaps the Adsense hamsters read a UK wedding announcement by a family named Royal in Google News and they thought that the whole of the UK was celebrating another royal wedding? :)

Regards...jmcc

[ElvisFan]

Here's my two cents worth... Panda hit me hard, so I tweaked and tweaked everyday since and finally got back some ground. Even got an email from adsense who suggested placing larger ads one one of my sites.

Then alas... I updated my search box to the "new improved" one and now back to square one with Panda hovering over my site like a hungry bear ready to eat up all my profits...

Thank goodness for all the private offerings from advertisers or I would living on Vegemite sandwiches.

[Play_Bach]

Yesterday closed at 50%. Oh well. Here's to hoping today will be better!

[jmccormac]

Lagged/borked/happy-clappied. Stats are a bit slow today. Yesterday was slow and low too.

Regards...jmcc

[azlinda]

What the hay? I looked at my stats exactly one hour ago. Looked just now, one hour later, and my estimated earnings had gone down almost $30! and the eCPM took a big nose dive over that hour. What is Google up to? I have NEVER seen this before.

[ken_b]

estimated earnings had gone down

These near real time earnings clawbacks seem to be a fairly common thing now. Several comments posted in this forum about that recently.