Forum Moderators: martinibuster
Google has as much right to defend its interests...This is true and right on cue. :)
Business is not about good or evil, it is about making money. Defending a business interest is in pursuit of that goal. This by itself is nearly perfectly orthogonal to good / evil considerations.
The question of "should a company defend its business interest" in a given manner at an individual level, is subject to some judgement about morality or propriety.
Once a company goes public they are bound by case law nowdays to largely ignore moral or propriety consideration in favor of shareholder value.
Like I intimated earlier, I really should have not assumed otherwise.
Anyone here been canceled and your earnings were LOWER than 10K a month?
Also from my research and personaly spekaing with 5 users with banned accounts.....I think the CTR rate is a huge red flag. All users I have spoken with had CTR rates of 35 to 50%.
I was also told a long time ago by someone who was told by those who are high up at Adsense that anyone with over a 20% CTR is "On the radar"
My personal opinion is that there is now some type of automated way that Google can now track conversions for Adwords and compare them to the publisher site they came from.
It would make sense to me that a high CTR would also mean that those potenial "buyers" or "leads" would be lower quality......
So here is my guess on the process to get banned...
1. There is a certain dollar or click volume or CTR percent that tiggers an account for an automated or manual review.
2. Stats are compared by looking at advertisers conversion rates where data is availalbe.
3. Other factors thath are looked at is the adwords traffic generated and if that is the main traffic source
4. Accounts with "bad" stats are then given a manual review and a decision is made to cancel an account.....I'm sure that individual accounts are talked about in a meeting....names written on a white board
5. Email is sent out with the "bad" news. I'm surprised that a two week shutdown is given....back in March it was less than 24 hours for other folks.
Personaly I think it is more stats driven than the actualy "look" of a site.
My 2 cents....
Again if you were canned and your earnings were less than 10K a month I'd like to know.
heyday
Check (by hand if necessary) and see how these giants are doing it. If any are 'playing the system', stop them.
The definition of 'playing the system' is based on the effects and side effects of what they are doing, and whether or not it is in line with Google's long term interests.
I wouldn't be surprised to see a change in the terms of service announced soon, codifying Google's new behavior.
What other MFA footprints might be detectable?
A lot of publishers are cautiously optimistic they are finally about to see some positive changes to AdWords/AdSense. If that question is seen as someone trying to find the next angle / scam / trick / shortcut or whatever term, it just might stir up some anger.
Also from my research and personaly spekaing with 5 users with banned accounts.....I think the CTR rate is a huge red flag. All users I have spoken with had CTR rates of 35 to 50%.
Now that you mention it, I have arrived a some of these mass generated sites with junk content (spun or generated nonsense) with no obvious navigation other than the ppc ads.
As a visitor, I will click on anything just to get away from that page - creating a high CTR to be sure.
I imagine this more than anything other than outright click fraud is the type of site that would motivate an account closure. Junk content creates junk clicks.
If that question is seen as someone trying to find the next angle / scam / trick / shortcut or whatever term, it just might stir up some anger
Just to add: if mfa's are allowed to remain in adwords, we haven't seen the end of the MFA ( made for Ads ) model.
Junk content creates junk clicks.
[edited by: Scurramunga at 3:13 am (utc) on May 24, 2007]
if mfa's are allowed to remain in adwords, we haven't seen the end of the MFA ( made for Ads ) model.
There will alway be some way of gaming the system. Most of us "game" the system to some degree and in some way (not talking strictly about adsense or even the web here) it just a question of finding how far we're comfortable pushing the envelope. In its more benign forms we like to call it optimization.
Since like most competitive environments it is a zero-sum game so every time a bunch of you, my fellow webmasters, optimize your sites, ethically or otherwise, I lose business in theory. If one of you is very successful I lose more - unless I become an affiate (heh).
These MFA or blackhat or evil-spawn-of-satan webmasters are doing the same but doing so in ways we don't have the stones -- or the bad taste -- or the creativity -- or lack of ethical qualms to do.
Earlier someone warned that one of the question could be seen as looking for a new angle. Duh. Are the thought-police on patrol? Of course I want to know what the angles are and where the edges are. This isn't my weekend hobby. That doesn't mean I will move right up to that edge. But if I am very much farther away from it than the rest of you, I'm toast.
Just talked to another person that got shut down about 2 hours ago (...)
Which indicates that Google is still checking accounts and sending them the "unsupported business model" email when they see fit. Working top-bottom could well be the approach, first checking and informing the larger accounts, then going down to the accounts with less profit, effectively weeding out a complete industry by June 1st.