Forum Moderators: martinibuster
For this day (17 May), does it mean that they will pay for April 1-30 earnings, or for May (1-18) also?
That 'first click' doesn't cost me anything as the publisher. And if the user backs out it doesn't cost any advertiser anything either.
As a publisher, AdLinks is fantastically valuable real-estate for me. "New and used dead popes" and "5-top-bottomburps.biz" never were.
Rgds
Damon
1) What will MFAs/click arbitrageurs do after June 1, and...
2) How will Google's purge of MFAs/click arbitrageurs affect earnings for the publishers who remain in the network?
If you're really bothered by AdLinks, why not start a thread on that topic? Who knows--maybe Brett would make it a "Featured Front-Page Discussion."
This is a sad line of reasoning for me as AdLinks are a substantial portion of my AdSense income.
It can't be that they aren't converting because they could just be smartpriced out of existence.
What else could it be?
AdSense Publisher's complaints? Maybe.
Advertisers complains about site quality? I doubt that well-converting pages would be frowned upon.
Google revenue enhancement? Could be, but math models I've built suggest that G earns more with the arb model than without it.
A look towards the future? With what goal? A reputation for quality? I like this idea.
So there you have my rationalization for keeping AdLinks on my site. There's nothing wrong with the user experience, Google just wants nicer sites in its ad space inventory.
:) :) :) :) :)
Fox news (shepard smith) is talking about google removing sites in a few minutes 7pm eastern
[edited by: RonS at 11:04 pm (utc) on May 24, 2007]
That 'first click' doesn't cost me anything as the publisher
Right. But as I said you also didn't get paid where you would have been paid by the arbi for that click...but not having that arbi text is definitely a bonus!
JAG
EFV it's all about using a virtually identical scenario to try to tease out Google's intent
Exactly.
JAG
Those are two good questions
First what are MFA/click arbitrageurs going to do after June 1 well there are a few scenarios A) take the earnings and get into creating content rich websites and practice some good old traditional SEO and SEM B) go into the traffic cleaning/scrubbing business C) buy existing sites and grow them.
Second the affect of arbitrageurs leaving the space might be that regular advertisers will lower their minimum bid price. As an arbitrageur you bid as low as you can so you fill the bottom end and regular advertiser pay a premium to rank higher and get more impressions. Now that the bottom end is gone I would think that advertisers are going to bid less and get just as much traffic. The net result of publishers probably not that much better ads per se. If I was the big G I would roll back on some of the smart pricing for a bit so that my existing publishers feel good as the market adjusts. However I do think the CTR on publishers sites will go down somewhat because arbitrageurs try really hard to entice clicks and get possibly a bit broader traffic than other advertisers do that is just a hypothesis. I only base that on the fact that if I was selling Gucci Shoes I would probably not do a lot of long tail PPC because I dont think that the long end of the tail converts as well.
At the end of the day arbitrageurs are going to get into another game and Google is going to try and keep their network of publishers happy.
My 2 cents.
a) they (luckily) don't work on my sites, the payout is too low
b) i don't want to send my users to a wall of ads and i don't buy that the user knows where he is linked to
c) the supposably negative user experience backfires to the reputation of my websites
if google is consequent on quality, they should kick this product out along with the other crap.
just my thoughts on that.
[/offtopic]
@ need2bdiscreet:
i appreciate that you've changed your mind within the remarkably short time of three posts. you've got a steep learning curve ;)
but still i have to remark a few words:
So the question you need to ask yourself is where are you on the Ad supply food chain? Are you About.com or the New York Times?
and the fact that we are not pumping effectively millions of dollars
just like i am not about.com or the new york times, you are not the one having pumped millions into the system, right? you can't compare one publisher to the arbitrage advertisers as a whole.
Does anyone think that the New York Post would still pump out a newspaper online or in print if it were not for the Advertising.
i smell some basic marketing deficiencies here. if you're only in it for the money (advertising), you can't get any pleased visitors for your products - just like you did annoy your visitors and see where it ends now.. user satisfaction and loyalty is the key to success. on that you can base your income generation, not the other way around.
by the way, did anyone notice that the arbi folks popping up here are mostly far below 100 posts, some are below 10. some of them have joined this forum years ago. it backs up my thoughts concerning their character and social behavior. only take, not give anything back to the community. maybe it's the right time now ;) *scnr*
[edited by: moTi at 12:51 am (utc) on May 25, 2007]
Secondly, do you seriously consider that a long time member would discuss their business to people who are going to dismiss them and be as rude to them as they can get away with? Seriously, do you really believe a long time member would do that? Can you perceive how there is no reason to do that?
That's one reason your generalization doesn't hold water.
In general most members of forums are lurkers. I meet a lot of lurkers at pubcon, in fact. And that's another reason I think you're generalization doesn't hold water.
[edited by: martinibuster at 1:20 am (utc) on May 25, 2007]
