Forum Moderators: martinibuster
BUT am I an IDEAL adSense publisher
Who knows what an ideal AdSense publisher is, in Google's eyes probably one that coverts each and every click to a sale for their advertisers, in our eyes, one that gets max pay per click and is never smartpriced.
But GG, this has nothing to do with MFA getting banned, and exactly what I've been warning about here, real publishers and real advertisers panicking.
People, you all know what an MFA is, these are the ones going POOF, don't panic.
Google is aiming at keeping its 'do no evil' philosophy.
So, perhaps some of the biggest publishers have complained about wasted spending on clicks leading to poor results, such as MFA sites. Bigger publishers have weight, as they could advertise elsewhere.
Also, the new Google 'hot trends' searches which shows the top 100 fastest rising searches must be cleaner than clean, with no MFA type sites showing up.
If AdWords are writing to publishers suggesting they increase revenue, or change ads, then IMO it is unlikely those ones are targeted for banning, much as when Google advertises its own products on your site, are they likely to ban you.
Although thread such as this one can be helpful in providing awareness, they can also make people worry too much, which can lead to sleepless nights! My take on it, is read, absorb, and carry on without worrying, and for sure if you have nothing to worry about, nothing negative will happen!
The response as seen on this board is 'Well, forget morality, forget how our actions affect others, this is business - we are in it for the money.'
Which does not give much room for complaint about Google acting unethically in giving MFA/arbers the(velvet-lined) boot. As characters used to say in The Godfather 'Nothing personal, its just business.'
'Bye Guys!
MFAs were flipping low bids for higher bids. If they were being smart priced then arbitrage wouldn't work.
Doesn't that depend on the math in each specific case? E.g.:
- The percentage of the Smart Pricing" discount
- The spread between "buy" and "sell" after application of the Smart Pricing discount to outgoing clicks
- CTR on the arbitrageur's site
Many of you may not agree with me, but I think that Google has a part of responsibility with what is happening today by lowering the standard of acceptance of it's new publishers during the 2 or 3 last years, I mean that it was much more difficult to be accepted within adsense when it started 5 years ago.
I don't think the standards of the AdSense network were ever very high. In any case, if there was a decline in the quality of the typical site with AdSense ads, it wasn't simply because admission standards were low; it was because of what people did after they were accepted into the network. John Doe or Jane Buck might have been accepted on the strength of a wonderful site about the life of Mother Teresa, but if John or Jane then decided to crank out a thousand pages on mesothelioma or debt consolidation, there was nothing to keep them from doing so.
If Google bears any responsibility for the MFA mess, it's as much on the AdWords side as on the AdSense side. In any case, the question of who is or isn't morally responsible for MFA sites (or click arbitrage in general) is academic; what matters is that Google is taking action now, and cries of "But you let me do this before!" are about as meaningful as saying to a cop: "But this highway was engineered for speeds higher than the posted limit, and I'd been speeding for years until you gave me a ticket today!"
I am as a advertiser glad this stuff is getting taken down, I am sorry there are those losing their incomes and all, but I am tired of paying for traffic that doesn't have a snowsball chance in converting.