Forum Moderators: martinibuster
[google.com...]
Not sure if this should be in Google News or adwords. I guess this forum should really be the one for AdSense questions as it's about advertising.
Also, it seems that the site hangs in IE. Mozilla ( as usual ) works perfectly so use that.
Unlike the exising content targed ads you do not need 20 million visitors to put these ads on your site.
With time, perhaps we may see more innovative additions to the program. My thoughts are penned below:
1. I think it would really help to provide some more customization in the ad design et al.
2. Another issue is the fixed height of the skyscrapers. In cases when only 2 ads are displayed, it shows a huge white block below the ads, if placed on a different color background. I think the premier partners have been offered a lot of customization. It would help if there is no fixed height or rather the height should adjust with the number of ads shown.
3. I have noticed loads of PSA's on crawled pages when there are no targeted ads to serve. It would really help if we have the option to place our default ads in place of those PSA's. I would prefer placing the codes of other ad networks.
Any thoughts, GoogleGuy :)
I was wondering how could Google get rid of the double serving problem, and it occurred to me that a solution could be arranged in the form of a third ad code. This new ad code would be able to show a total of 6 links instead of 2 or 4.
Taking into consideration that competitive topics/keywords have more than 4 advertisers this would allow a publisher to maximize its potential revenue through the program and help those small sites achieve the minimum payout sooner.
Being that a webpage is usually ranked for several keywords it would also help by presenting more targetted choices to the user.
For example, a page about small business loans might qualify for both commercial loans primarily and then qualify for related keywords such as factoring , CPA services, loan advice… This theoretical third code will pull the first six links from the first keyword then if less than 6 were found go down the line. You might want to limit it to the first couple of keywords to control the computational power and keep down the speed. You could also set it up so that the remaining links are filled with public service links.
Furthermore, you might want to allow even further customization by creating a 2-4 and a 4-2 code where the best fit will either go to the banner or the skyscraper according to how the publisher wanted to emphasize the program.
Just some ramblings, feel free to use them at no charge :D
Ps Googleguy tell them about the typo in the rejection email "www,google.com" , as oposed to .
Was a fair comment though. No search engines :)
Mack.
Also, if we can tell the theme to Google, bonus. SSI would be the best way! Maybe allow people showing more then 30,000 pages a day to do SSI instead of Javascript. Our ratio is 0.3% right now, and I am sure I can get that higher if it was more targeted and themed to the site.
This is due to the fact that that adsense uses IFRAMEs to display ads.
[google.com...]
>You are attempting to view the ads in a browser that >doesn't support the <iframe> tag we use to display ads
I can hardly make that judgement based on "we don't disclose the exact revenue share".If this WAS disclosed, market research would quickly determine an approximation on income, given that I already have substantial traffic. I would then be able to make an informed decision.
I agree that it would be nice to know what percentage we're getting, but in the end, the effective CPM (i.e., revenue per 1,000 impressions) is the easiest way to compare apples (AdSense) with oranges (CPM ads), pears (other CPC ads), and peaches (affiliate commissions and referral fees). And it's easy enough to calculate AdSense's effective CPM by dividing revenue by thousands of impressions.
Come to think of it, why doesn't Google add an "Effective CPM" or "RPM" column to the AdSense report? That shouldn't take a programmer more than five minutes to do. :-)
And that was without me doing anything but plopping the code in.
I used the 468 by 60's, not the skyscraper but I plan to overhaul my site layout to maximize this potential (if I continue to use it).
Looks like a good show so far. I am getting about 22 cents a click and decent clickthrough ratio.
Impressive because many of my dynamic site's pages have not yet been cached and are serving public ads.
That being said I will probably drop the service over a few major qualms.
1) Google needs to cache the pages MUCH faster. On my site a few thousand pages are generated every hour. The bulk of their visits are in the first hour and if it takes an hour for google to get a bot to the page I lose the overwhelming majority of my traffic.
That wouldn't be so bad if it weren't for:
2) Google does not allow me to specify default ads. I love the technology Google deployed but they need to allow us to serve default banners or text ads of our choosing instead of the public service ones.
We webmasters want to sell out our inventory. Targeted ads and all are nice for the advertisers but Google neglects very simple things to help us webmasters sell our inventory.
Allowing us to specify default banners in just one.
Now that wouldn't be so bad if it weren't for:
3) Google does not allow us to serve their ads through any ad management system. I understand this and there are sound technical reasons that this should be so. But it is still a fact that exacerbates the situation.
I sold ALL my ad inventory before. Now even with this exciting new service I am dissapointed because Google ties my hands behind my back and expects me to trust them completely.
Thus far this is not a reasonable request because Google does not allow me to sell out my inventory.
IMO they should fix this at number 2. I understand why we can't serve up the ads with an ad system. But I'll give up on this service if default ads are not made available.
But that wouldn't be so bad if it weren't for:
4) Google does not allow other text advertising. This is one more position that reduces my ability to sell out my ad inventory.
-----------------------
Conclusion.
The technology is sound, the idea is a good one the quality of the ads might take the internet to a whole new level.
But if you want to sell out all your inventory Google needs to allow you to specify defaults (by my calculations I'm gonna lose a few thousand impressions a day because Google will serve up public service ads while their bot takes its time to get around to me (and this is while the service is young!).
Google also needs to clarify it's position about other text ads.
I'd accept not running another similar program. But if they also mean a CJ.com link then their service is simply not worth it.
I wrote this for one simple reason.
Google ads can already help you make a bit more money. But if they let you determine a default with less than half a brain you can sell out your inventory every single day.
GG, I never whine about the dance and I love Ad Words, and AdSense.
But without defaults I fear I will either quit altogether or use google on "afterthought" pages.
Please pass on this request. If I could serve defaults I'd actually design sites around AdSense.
What exactly does this mean
"You also agree not to display any other text-based or content-targeted advertisement(s) on the same Web page in connection with which an Ad Unit or any Ad is displayed." Does this mean any page with a manually placed buy this product at Affiliatesite whatever text link can not run this ad format?
What does this mean?
Google shall not be liable for any payment based on (a) any fraudulent impressions generated by any person, bot, automated program or similar device or for fraudulent clicks similarly generated on any Ads, as reasonably determined by Google; (b) Ads delivered to end users whose browsers have JavaScript disabled; (c) Ads benefiting charitable organizations and other placeholder or transparent Ads that Google may deliver in the event that a Site is improperly configured to comply with Google technical requirements; or (d) Google advertisements for its own products and/or services.
The above makes sense except for the part about Google not having to pay for Google Advertisements for its own products and services. Why have this clause? This needs to be explained better.
If google would allow small sites to use a semi cobranded version of google image search or regular search or google groups that would be yet another revenue opportunity in which ad words could be displayed.
A percentage of ad revenue or control over footers or headers for a percentage of the time or a fraction of screen space would suffice as revenue for the publishers.
[edited by: firstmark at 10:33 pm (utc) on June 20, 2003]
I'm talking about something like [google.com...] (completely fictitious URL to make my question clearer)
