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Kackle - can you explain the "dictionary" for me? And how I might benefit from it - Im reading your posts hard but dont see where youre coming from.
Sure. But you have to act quickly. Google will fix this one just like they fixed the hyphen.
1. Google is depreciating pages/sites that are over-optimized for certain keywords or keyword combinations. It does this by looking up search terms in a dictionary of target keywords or keyword pairs that it has compiled. This dictionary is Top Secret, because if you knew what was in the dictionary, you could avoid these words in your optimization efforts.
2. If the search term or terms hit on a dictionary entry, the search results for that user's search are flagged. This means that before the results are delivered, the order of the links, or even the inclusion of links, are adjusted so as to penalize pages that have overoptimizated for those terms. Most likely the title, headlines, links and anchor text are examined. It's possible that external anchor text pointing to that page has also been pre-collected and is available for scanning, but this is much less likely. (Besides, external links are not something within your immediate control, so don't worry about it right now.)
3. You want to find out which keywords that are relevant to your site are in Google's dictionary. Compile as many relevant keywords you can think of that searchers might use to find your site. Now take these words singly and in pairs, according to how users might search. Run two searches for each combination and compare the results.
4. If the results are strikingly different for the pre-filter and the post-filter search on a particular term or combination of terms, it means that some variation of those terms has been flagged because something was found in Google's dictionary.
5. Do lots of searches and you can come up with a list of "sensitive" words that you'll want to avoid when you re-optimize your pages.
It's a nice weekend project.
Of course, maybe they're just waiting to see who changes things and then give them the REALLY big penalty;)
Also known as the Nov 22 "lone nut" correction. Y'all have cookies disabled while running these tests, I presume. If not, time to delete cookies so that you get a new cookie and a new unique Google ID number.
[edited by: Kackle at 10:55 pm (utc) on Nov. 22, 2003]
Also can anyone confirm that the “penalty” is only applied when the keywords appear in both the title and H tags in the exact order.
No. My site is missing in action for both keyword1 keyword2 AND keyword2 keyword1 (even though this is an unlikely combination that never appears on my pages).
No. My site is missing in action for both keyword1 keyword2 AND keyword2 keyword1 (even though this is an unlikely combination that never appears on my pages).I am seeing this as well.
But is the kw1 kw2 appearing ONLY in the title and H tags? Or are they appearing in the title, H tag and text?
[edited by: BradBristol at 11:09 pm (utc) on Nov. 22, 2003]
Also known as the Nov 22 "lone nut" correction.Well, I am looking at the serps and I am not there. I look through my logs and they confirm what I suspected. I can stare at them and pretend I am there, but the fact remains I am not. So instead I look at my site. You know what. The things that Google has previously rewarded have led me to turn my site a bit, well, spammy. Nothing major, but it was optomised for a certain phrase. Here's the example I used last night. (even the real words don't apply to my site.)
Old info
Title-Unique Wedding xysde at Wedding xysde.com
The majority of the external inbound anchor text is 'Wedding xysde.com'. After esmerelda (GoogleGuy talked about diversity) I tried to get varied anchor, since my sites went awol at that time too.
Occasionally there is 'Unique Wedding xysde', and then of course there are those that simply add my link of their own volition using the entire title.
My navigation bar linked to the home page with anchor of 'wedding xysde'. Google has about 43 pages indexed.
New Info
Title-Wedding xysde.com
Navigation bar links to home page with anchor 'Home'
[edited by: Powdork at 11:13 pm (utc) on Nov. 22, 2003]
Here's the deal: -hstsydy appended to a search shows the allinanchor-based results. (The Google Viewer has been showing allinanchor for many months.)
If you are one of those liking the results when shown with -ystefrtg, then you need to step back and see that your site was built on anchor text. For competitive terms, the -agstsvy results show far far spammier results, with duplicate domains, non content domains, etc. That is because all they are showing is *anchor text*. Anchor text is no measure at all of content quality. It isn't even a measure of content *or* quality. And it is the most easily manipulated of all algorithm elements (except page title).
These update threads are usually quite useful, even if there is always a majority of hysteria amongst a minority of good information, but (and okay, this may be coldblooded) all those "New User" posters should be paying attention to the isolated posts from members here who have more than 500 posts to their credit, instead of latching onto whatever bizarro idea some newbie concocts.
Face it, there is a new algorithm that does not value anchor text as highly as previously. Then, the introduction of the new algorithm introduces a different sort of spam into the results than the spam Google was dealing with previously, and Google has to figure out how to get rid of it after being made aware of it. Then finally, some good sites get mis-ranked in any turbulent change.
[edited by: steveb at 11:16 pm (utc) on Nov. 22, 2003]
2003-11-22 02:03:50 64.68.82.170 GET /index.htm
UTC time... that's where the freshtag that is showing came from... we might have got hit earlier than others so the tag isn't Nov 22.
Added:
To have it make sense.
Powdork, we have Nov 21 tags, not 22nd yet.
Wrt msg #913... this thread moves so fast. You post something and it's buried in under 5 minutes.
[edited by: Stefan at 11:23 pm (utc) on Nov. 22, 2003]