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Update Florida - Nov 2003 Google Update Part 4

         

Kackle

5:57 am on Nov 22, 2003 (gmt 0)



Continued from: [webmasterworld.com...]

Kackle - can you explain the "dictionary" for me? And how I might benefit from it - Im reading your posts hard but dont see where youre coming from.

Sure. But you have to act quickly. Google will fix this one just like they fixed the hyphen.

1. Google is depreciating pages/sites that are over-optimized for certain keywords or keyword combinations. It does this by looking up search terms in a dictionary of target keywords or keyword pairs that it has compiled. This dictionary is Top Secret, because if you knew what was in the dictionary, you could avoid these words in your optimization efforts.

2. If the search term or terms hit on a dictionary entry, the search results for that user's search are flagged. This means that before the results are delivered, the order of the links, or even the inclusion of links, are adjusted so as to penalize pages that have overoptimizated for those terms. Most likely the title, headlines, links and anchor text are examined. It's possible that external anchor text pointing to that page has also been pre-collected and is available for scanning, but this is much less likely. (Besides, external links are not something within your immediate control, so don't worry about it right now.)

3. You want to find out which keywords that are relevant to your site are in Google's dictionary. Compile as many relevant keywords you can think of that searchers might use to find your site. Now take these words singly and in pairs, according to how users might search. Run two searches for each combination and compare the results.

4. If the results are strikingly different for the pre-filter and the post-filter search on a particular term or combination of terms, it means that some variation of those terms has been flagged because something was found in Google's dictionary.

5. Do lots of searches and you can come up with a list of "sensitive" words that you'll want to avoid when you re-optimize your pages.

It's a nice weekend project.

Alby

11:18 am on Nov 22, 2003 (gmt 0)

10+ Year Member



I doubt that heavily.
I have about 30 domains, which all, (except one) are doing as well as they did before the Florida Update.
All domains are in "money earning areas" and I am earning as much money as before with my domains.

That is not the point, one of my domains have tripled it's income! However, if you do the tests suggested by Kackle over a wide range of money keywords it becomes pretty clear what is going on IMO.

BradBristol

11:31 am on Nov 22, 2003 (gmt 0)



...if you do the tests suggested by Kackle over a wide range of money keywords it becomes pretty clear what is going on IMO.

I agree. The more money KW's you search the more it becomes obvious....

Liane

11:45 am on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My category disappeared from DMOZ and now I can't find where my site is listed in the Google Directory. My very stable site has all but disappeared in the SERPS. Phone has stopped ringing. No e:mail inquiries ...

Oh Cool! I can see my life flashing before my eyes. Wait ... there's a bright light ... Mommy, Daddy ... is that you? Why do I hear pounding in my ears? Why are you here? Is this a dream? Is that my teddy bear? Can I lick the pan ... Laurie got to last time. Quick, everybody come see, Lucy and Desi just had their baby!

I have a tummy ache. AAACK!

claus

12:39 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I still don't see that commercial results should have been erased across the board. It might have hit some specific kw's but not all. Example (www-search):

- widgeting -> 34,500,000 results
- web widgeting -> 4,580,000
- site widgeting
- web site widgeting
- website widgeting

- cheap widgeting -> 2,220,000 results
- cheap site widgeting -> 1,520,000 results
- cheap web widgeting
- cheap web site widgeting
- cheap website widgeting

All of these KW-combos return different results, as i would suppose. They do, however, return highly relevant, completely on-topic, and very commercial results.

All of these SERPS have a lot of adwords - on top and to the right, containing the exact KW's. In the SERPS, all KW-combos display highly commercial pages which do have the exact KW-combos/phrases in the title.

In this particular area "widgeting" or any other of the five top KW-combos is the generic term for the product, and the industry as well. Because of this, anchor text without the KW's is uncommon. It is also very common to have "widgeting" as part of the domain name - and page name as well.

/claus

djgreg

1:04 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



I agree to claus.
I don't believe in this conspiration theory.

greg

mfishy

1:09 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



singlekeyword -fdfsdx also works - not just with pairs

I doubt it's a dictionary, rather, as in the past contingent on the number of results returned for the query.

dazzlindonna

1:11 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



claus,

nichekeyword widgeting (a particular type of widgeting) - has lost index pages however. and unlike many commercial phrases, it doesn't make sense to put the keyword 'buy' or 'for sale' within the search term - its just not a natural way of searching for that particular phrase. so we are stuck with the vast majority of people looking for nichekeyword widgeting, and our index pages have gone belly up. also, there pretty much is no other good way to rephrase 'nichekeyword widgeting', so the phrase will naturally be used often in all areas - title, text, links. and yes, this is a very high-dollar adwords phrase.

what remains in the serps for this phrase are relevant - as there probably are very few non-relevant pages that would ever rank for this phrase. the ones that stayed on top are the same ones who were on top about six months ago. so it will be interesting to see if more data comes in and they get shifted down as they did before, or if they will remain on top this time.

James_Dale

1:28 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



I agree with Claus. I am not seeing a dictionary filter.
I am seeing tiny sites falling. i.e. sites with fewer than, say, 20 pages.

seofreak

1:33 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



Ya I second claus there.

I also noticed for 3 word search terms, e.g.:

some blah consultancy .. so if the title of an entry is like some blahing consultancy - then blahing is also shown as bold which wasn't the case before. Not sure if this was brought up here in the list loong post.

[edited by: seofreak at 1:40 pm (utc) on Nov. 22, 2003]

James_Dale

1:40 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



On a search for a *massive* money phrase, I see the following site at number 2:

Keyword1 Keyword2 (title)
Keyword1 Keyword2. INFO keyword1 keyword2. Is it real? I love you ... Forget the. MORE INFO Keyword2 Keyword2. Do you want to see it? Come ...

:)

My favourite part is "forget the." haha!

..needless to say, this is a cloaked page. This site has remained consistently at the top throughout Florida, and on every DC.

Yidaki

1:53 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



James, do a search for the exact (nonsense) phrases and you'll see what the winning techniques are these days.

Mone Keyword
The quick brown fox jumps over the lazy dog money keyword over the lazy dog jumps the quick brown fox.

If it wouldn't be so sad, i'd laugh until christmas.

sachac

1:53 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



I have read most of this thread and all the theories, observations and comments contained therein. Here is my experience.

Before this update, my site was #3 for my category keyword in 4 million results. It has remained there. Some of the spammy sites in the top 20 have now disappeared. My competitors are now most of the big guns in the inustry whose sites were previously buried deep down in the SERPS. This is therefore very good search results for the user.

Furthermore, I have been agonizing over the mediocre showing of some of my internal pages, even though I felt I have added good content and optimized sufficiently. Now, bingo, I am now on the first page for most of my major keywords and phrases. My faith in the recommended optimization process has been restored.

What seems to have helped considerably is the fact that while my index page is PR5, most of my internal pages is also PR5. So I benefit from this internal linking. I have also have a strong reciprocal links program focusing on PR4 and above.

What confuses me however is that I have twice as many Google links than the #1 site. This site does not seem to be particularly well optimized but has tons of PR 1,2 and 3 reciprocal links. I can only conclude that they must all continue to contribute something since this crappy site has been #1 for a long time.

john316

1:54 pm on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Pretty much an anti-consumer filter. Will shoppers lose trust in google? This is like McDonalds sneaking in beefalo meat...eeew.

Tiffany

1:57 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



djgreg:

This is actually just the opposite in our area. When you type in the remains of my main keyword, you get directories like abc.com and about.com with a million and one redirect pages, indent links and not one specialized business devoted to that specific topic.

I have learned having all my eggs in one basket is surely stupid. Google planned this, bet your bottom dollar they knew what they were doing, throwing all the little sites out of the loop for Christimas making Google adwords the only nesscary solution.

James_Dale

2:06 pm on Nov 22, 2003 (gmt 0)

10+ Year Member



No, that can't be. I have seen results - like the cloaked site above - all over the place. This site must make $$$$ from that position. It has keywords plastered everywhere.
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