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December 2017 AdSense Earnings & Observations

     
6:23 am on Dec 1, 2017 (gmt 0)

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System: The following 6 messages were cut out of thread at: https://www.webmasterworld.com/google_adsense/4874961.htm [webmasterworld.com] by martinibuster - 11:50 am on Dec 1, 2017 (utc -5)


November - page views were down by about 5%; earnings were up by over 10%; page RPM up by 15%
1:24 pm on Dec 26, 2017 (gmt 0)

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(https://productforums.google.com/forum/#!topic/adsense/NsBTChr7Hfo;context-place=forum/adsense5) complaints about blank ads.



[edited by: not2easy at 6:40 pm (utc) on Dec 26, 2017]
[edit reason] changed to text to fix broken link [/edit]

3:07 pm on Dec 26, 2017 (gmt 0)

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Guys, I just took a look at my reports in AdSense, I'm experiencing CPC & RPM (partly CTR too) decline through all 2017 year at ~-20% (comparing the last year). I also noticed that the biggest decline started in the middle of October and it's happening till now (right now everything is just horrible! :) . The important thing is that I used to have great CPC & RPM through October-December months. At what month exactly your CPC decline started this year? How much is it lower comparing the last year?

Will be very appreciate for your messages - I want to know if I have some problems with my website and its traffic or it's the Google's anathema for all of us and we have to wait nothing good in 2018.

Niche - IT tutorials. Traffic - mainly US, India, Canada, Australia, UK.
5:00 pm on Dec 26, 2017 (gmt 0)

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@Cyril I've been here for quite a long time now and I myself and then doing AdSense for quite a few years. I see questions like yours coming up all the time and as of yet nobody has really come up with a really good reason why this happens. You should know whether your website is doing okay by looking at analytics or some of the software for website reporting in your cPanel. It's easy to compare month by month traffic and you can look at individual pages and see how well they are doing. Personally, I think you'll end up driving yourself mad if you worry too much about AdSense. It is what it is and I think we just have to do take what we can get. Some days my CPC is 8p, the next day it's 20p. Sometimes the morning start off at 5p and end up at 23p. The same with my RPM, that changes all the time and I just don't take any notice of it whatsoever because it doesn't give me any information that is helpful..

The only thing I'm interested in is the £'s at the end of the day
6:02 pm on Dec 26, 2017 (gmt 0)

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@Ironside

Thanks for your answer, it makes some sense for me. But I can't generally agree with you because the last quarter with Adsense made a decision for me – I began adding affiliate product to my websites, exactly because of such low Adsense earnings (I know I need to do this a little bit earlier! :). That’s an important move for me and changes in overall strategy, in case I didn't experience Adsense drop – that won't never happen and I wouldn’t realize the importance of diversification of my earnings (keeping live like a blind man and thinking that Adsense could be safe and the only source of income). I don’t have an access to other user’s Adsense stats, so I think that it’s important for me to have the ability to get the information – are the things bad only for me (or my niche) or we are facing trend. This forum helps me to get that knowledge, by asking guys from here. Whatever – thanks once again for your opinion.
6:13 pm on Dec 26, 2017 (gmt 0)

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At the end of the day, you've got people who target your specific website to advertise and then you have ads that will appear on your website at random, or if they are following somebody's browsing history. Wouldn't it make sense to suggest that if somebody isn't making any money through your website then they are either going to pull the ads, or reduce the CPC?

How about your clicks, are you still getting the same now as you were when the money was higher? Like I said before, I've been on this forum for quite a few years now and people are still asking the same question and talking about the same sort of things as they were two or three years ago so I don't think anyone's actually found a reason why this is happening.
6:41 pm on Dec 26, 2017 (gmt 0)

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Adsense or any online advertising is mainly contributed to these factors.

Type of Audience x Amount of Traffic (Pageviews) x Keyword Intent x Visibility

Type of audience (age / income group / gender / etc) - mostly outside of our control as it's dependent on niche and search engines.
Amount of Traffic (pageview) - We can sort of control this factor, but it's still mostly either search engine or paid traffic.
Keyword Intent - it's niche specific and highly reliant on advertisers and seasonal shifts.
Ads visibility - This we can definitely improve and control based on site layout.

One can earn the most money when all factors are hit. It's a 10 x 10 x 10 x 10 = 10000 kind of deal. They multiply on each other and affect the final dollar revenue. The reverse is true, if one sucks big at one, than 10 x 10 x 10 x 0 = 0. And because so many factors are outside of our control, we're destined to experience big income swings depending on niche and user browser habits.

Diversification is good, one should not never be reliant on just a single thing. I personally constantly test new and old networks and see how they perform against one another.

I have always tested affiliate with my specific niches and have never found success myself. My content consumers have very little specific product buying intent.

With that said...Q4 is my hot season, my december RPM is 50% higher than November RPM. (I did not turn on ad balancer)

I am expecting a 70% Drop in January RPM relative to December. We'll see. I am saving all my money to get me through the dark times.
7:15 pm on Dec 26, 2017 (gmt 0)

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I don't pay for traffic, I'm relying solely on organic traffic, plus anything that may come from social media. My page RPM has dramatically improved in the last few months. Some days it can be over £6 whilst today it's only around £1.59 which is quite low compared to normal. However, my CPC is now 22p. When I calculate daily earnings it almost always corresponds with the amount of clicks I get. I'm not really bothered with RPM because I don't get enough traffic to and much money from that at all. I'm relying on my visitors to click on my ads. Thankfully, the traffic I get is fairly uniform on a daily basis.
6:17 am on Dec 27, 2017 (gmt 0)

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Finally, today seems great :D
10:41 am on Dec 27, 2017 (gmt 0)

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Everyone should just prepare for January :D
4:35 pm on Dec 27, 2017 (gmt 0)

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Yesterday turned out to be fairly good. Today looks quite good, page RPM is £3.10 and my CPC is 22p so far.
10:46 pm on Dec 27, 2017 (gmt 0)

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Having an extremely good Adsense day (it is really off the hook). Yesterday was also good. Income is probably up because and extreme upswing in traffic but RPM is also back to being better than just before Christmas.
4:14 am on Dec 28, 2017 (gmt 0)

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@MayankParmar, @Maximum44 and @Ironside - glad to hear that you are having a great adsense day. Can you please let us know if you are having any coverage issues? As you are probably aware, many of us are having coverage issues. We are seem a drop of at least 20% in ad coverage and that heavily impacts our daily earnings.

You saying that you are having great adsense day can be very misleading to the community. Does it mean that you are having nearly 100% coverage and a superb cpc and ctr? Or does it mean that you were lucky, got a few clicks with higher than usual cpc but your coverage sucks?
12:59 pm on Dec 28, 2017 (gmt 0)

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No coverage issues whatsoever. We are at max considering we have the ad slider at 90%. The cpc has gone down, but the ctr have gone up by about the same percentage

If you read thru my posts in this thread i already mentioned that we have no converage issues and cpc is down but ctr is up. The cpc being down affected our income last week as we also got hit by a traffic slump. But that is not the issue anymore.

Have in mind that our site is high traffic and recieves thousands of adsense clicks per day. Single clicks with high cpc does not really affect our performance at all.
1:39 pm on Dec 28, 2017 (gmt 0)

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@Maximum44 thank you. That was helpful. Are you in the US?
1:48 pm on Dec 28, 2017 (gmt 0)

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We mainly get US traffic yes, rest is from the other English speaking countries like Canada, UK and Australia.
6:21 pm on Dec 28, 2017 (gmt 0)

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Coverage was never horrible for me. CPC was low and CTR average. Now the CPC is normal while CTR is close to double, plus traffic from the US is back.
7:04 pm on Dec 28, 2017 (gmt 0)

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CPC is terrible today, just 8p
5:59 am on Dec 29, 2017 (gmt 0)

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After two good days, today's looking really bad :(
9:34 am on Dec 29, 2017 (gmt 0)

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It is way too early to tell how today will look like for us. But it looks good so far.

What niche are your site in MayankParmar?
9:38 am on Dec 29, 2017 (gmt 0)

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@Maximum44 Microsoft tech and entertainment.
8:17 am on Dec 30, 2017 (gmt 0)

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CPC crashed :(
11:48 am on Dec 30, 2017 (gmt 0)

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Google AdSense team has confirmed that they have a technical issue with AdSense, and working on it.
Source: [support.google.com...]
Screenshot: [i100.fastpic.ru...]
12:53 pm on Dec 30, 2017 (gmt 0)

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Thanks @Venq.

All of my ads were blank yesterday night for 2-3 minutes on some pages.
1:41 pm on Dec 30, 2017 (gmt 0)

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CPC is doing a nosedive thats for sure.
4:23 pm on Dec 30, 2017 (gmt 0)

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Should be a low revenue period for many publishers: it's a weekend, New Years Eve and New Years Day are upon us, advertisers will be rebooting their campaigns for 2018 and many Americans are still on vacation / out of school until sometime next week. I'm not expecting big numbers.
6:29 pm on Dec 30, 2017 (gmt 0)

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Today tuned out to be lowest earnings day in past 4 months :(
8:25 pm on Dec 30, 2017 (gmt 0)

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Yeah, its normal for the period, just wish it was not :D
10:23 pm on Dec 30, 2017 (gmt 0)

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Moved my main site over to HTTPs today. Worried!

I moved my other site a few months ago - and it all went well. Not a drop in earnings or traffic.

So fingers crossed for the new year!

My earnings have been slightly up from last year — after the MASSIVE drop from 2015
10:49 pm on Dec 30, 2017 (gmt 0)

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I moved my main site to SSL several months ago, and just today I moved the other site to SSL.
3:43 am on Jan 1, 2018 (gmt 0)

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CPC is up, though, not recovered completely.
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