Personalized Search Now Default

SEO and Privacy forever changed

[incrediBILL]

Google Blog [googleblog.blogspot.com]

Today we're helping people get better search results by extending Personalized Search to signed-out users worldwide

That's a staggering statement meaning that every computer accessing Google is now being personalized, signed in or not, so any desktop, laptop or kiosk will start tracking everything everyone does and you won't be able to access the same search results from any two machines.

The possible impact to all is staggering.

[Reno]

It only means they are using that data in a new situation.

and without permission, we should hasten to add.

.............................

[tattoos]

This quote about "if you don't want people to know, then don't do it" that keeps getting mentioned, seems to me to be just another fine example of tabloid sensationalism disguised as journalism. I am surprised people still take FUD seriously.

Taken out of context much?

In the clip (http://gawker.com/5419271/google-ceo-secrets-are-for-filthy-people) you can clearly see that after the question has been asked, Eric Schmidt starts to respond as the sound is lowered and the voice over begins, then they cut to the "answer" CNBC wants you to hear.

Eric Schmidt, from what I have seen, tends to give long, open and descriptive answers that will often cover different angles and perspectives.
The media on the other hand, tend to cut out the angles that don't sell and feed us the perspectives that will.

Is the CNBC after a piece of Rupert Murdoch's FUDcake I wonder?

Cheers
James

[kd454]

Burger King was advertising "Have it your way" back in 1974, so if anything, Google is late to the personalization party!

At least Booger King gives you an option if you "want it your way" assuming you do.. Gorg is leading to the horse to water and pushing its head in it.

[walkman]

Taken out of context much?

OK, how about we look at their actions instead of words?

[decaff]

and remember that Google's actions are carefully planned market/strategic moves (for their benefit) and they have mapped out a whole series of these type of changes in response to other moves a "competitor" might make...and to also continually test (something they excel at) different interface/usability schemes...

[tattoos]

OK, how about we look at their actions instead of words?

Looking at both would probably be ideal.
Trying to keep it all in context and see the big picture, without all the FUD getting in the way may prove to be the challenging part.

With the amount of eyes constantly watching Google's every move, I would hope that if there ever were any "substantiated" claims about anything evil or concerning, they'll be raised and gain traction faster than a rat up a drainpipe.

I also hope that "unsubstantiated" claims and concerns, get knocked on the head just as quick.

Cheers
James

[subhankar ray]

I do not know how this will play out on family computers.

[RockingChair]

So lets fast forward this a few years.

Millions upon millions have injected their queries into personalized search.
Their search pages are all very unique, some are similar but those are in the minority.

There is only one way to reach them all (in Google's world) in the near future and that's Adwords.

Gaining momentum in organic is going to be harder to do. Building an email list will be more expensive.

They accomplish 2 big goals. 1) It will take better and more unique content and resources to keep searchers interested instantly creating a better quality search experience. 2) Increases the Value of Adwords exponentially by the fact that it's the only portal to reach all users.

Making Goog investors very,very happy.

Ahhh Its good to be King!

[tangor]

Perhaps it won't last... see:

[theregister.co.uk...]

[albo]

I don't think I'll let GOOG get away with calling it "personalizing" my searches. That's too sanitizing a sound for what they're doing. An algo can't read a *person*'s intent. It's to be debated whether IBM's supercomputer even attained the intelligence level of a housecat.

As many have said, it's all too easy for the cookie collector to collect the wrong cookie at the wrong time for the wrong reason. And if little Johnnie searches for blue widgets on my laptop while I'm at work, I don't necessarily want to be hounded by blue widgets in my search results when I get home.

Fine, give a gmail user a chance to keep tabs of search history and have a "tailored experience" for a registered account. As for me, google, schmoogle.