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Personalized Search Now Default

SEO and Privacy forever changed

         

incrediBILL

12:16 am on Dec 5, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Google Blog [googleblog.blogspot.com]
Today we're helping people get better search results by extending Personalized Search to signed-out users worldwide

That's a staggering statement meaning that every computer accessing Google is now being personalized, signed in or not, so any desktop, laptop or kiosk will start tracking everything everyone does and you won't be able to access the same search results from any two machines.

The possible impact to all is staggering.

Reno

12:02 am on Dec 9, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



From gosman's #4039750 NYT post above:

...it is “hard to imagine an issue that could imperil the trust Google has achieved as quickly as could privacy.” He adds: “One Google executive whispers, ‘Privacy is an atomic bomb. Our success is based on trust.’ ”

If users, Mr. Auletta writes, “lost trust in Google, believed their private data was being exploited and shared with advertisers (or governments), the company regularly judged one of the world’s most trusted brands would commit suicide.”

Yep, says it all, and reaffirms, as we've been saying here, that privacy is not just relevant -- it's at the core.

..........................

Web_speed

12:08 am on Dec 9, 2009 (gmt 0)



What better way to beat the SEO crowed and get tons of new businesses on to AdWords.

You see Google are now in the business of NOT showing relevant result$$$$.

"Personalized search"...a darn poor excuse for greed and questionable power manipulation!

I just wished bing will realize the opportunity here and will start offering webmasters the bing search box with a proper paying affiliate program to go with it (webmasters world wide, just like google did with Adsense). Google will turn into Alta vista withing 1 year if they did.

Wake up Bing, Wake up Yahoo. This thing is easily "win-able" if you just start offering some proper incentives to webmasters to put your search box on thier pages. This is the TIME!

My 5 cents.

FranticFish

12:20 am on Dec 9, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Do you mind telling us what was discussed at the always private, highly secretive, and HEAVILY ARMED Bilderberg meetings you've attended?

He didn't mean himself; he was talking about us, the little people.

lexipixel

12:27 am on Dec 9, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Yesterday's news...

"...Data breaches and bloopers are drawing attention. Earlier this year, for instance, Google Inc. (GOOG) inadvertently released private information about a small number of people using its online search engine. Mobile wireless use is another concern, with wireless companies collecting 600 billion "data points" a day about their customers, including their physical location..."

Online-Privacy Protections Get Closer Scrutiny From FTC
Dow Jones, December 07, 2009: 04:36 PM ET
[money.cnn.com...]

...tomorrow's?

signor_john

1:43 am on Dec 9, 2009 (gmt 0)



It is ..illegal in the European Union...

I find it difficult to believe that Google hasn't had personalized search vetted by its lawyers.

Moving on to more mundane matters: What are the cost and time constraints that might affect the degree to which search results are personalized? Are there practical limits to how much personalization can be applied to SERPs in terms of data storage and the time required to process a search query?

Leosghost

1:48 am on Dec 9, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



correction ..heard an excerpt from President Sarkozy's speech myself this time ( previous time was reported to me ) ..word used was "sympathique" translation "friendly"

Lawyers dont decide what is legal or not judges do ..ours already have ..one of the relevant laws was posted earlier in this thread by dstiles ..IIRC

The UK is already in trouble with the EU over similar privacy laws that are already ratified ..and apply to Gorg ..the UK's partner in privacy violation was PHORM .

Microsoft thought it had checked with it's lawyers each time too ..

Prudence

2:02 am on Dec 9, 2009 (gmt 0)

10+ Year Member



The decline and fall of Google....look out people, here comes BING.

yaix2

6:03 am on Dec 9, 2009 (gmt 0)

10+ Year Member



"If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place," Schmidt tells CNBC [...]

This is a truly disappointing statement.

Gmorgan

6:12 am on Dec 9, 2009 (gmt 0)

10+ Year Member



Does anyone have any thoughts on what this means for websites that use adwords as well as try their hand at seo? I.e. If someone has previously clicked on your advert then will your site appear higher in the natural results the next time they search?

TheMadScientist

6:59 am on Dec 9, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I've been around here for about 5 years and this is the first time I can remember such a seemingly unanimous, 'They went too far and blew it.', tone to the posts from such a number and variety of people.

I've read update threads and others before where there was a great deal of animosity, but usually, for every site or page removed there was one replacing it and even if there were more posts by the disgruntled there seemed to be more balance and usually a positive note to offset the negativity.

This is a totally different cup-o-tea, so to speak, and I really think they helped usher in the competition with implementation of this idea...

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