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Personalized Search Now Default

SEO and Privacy forever changed

         

incrediBILL

12:16 am on Dec 5, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Google Blog [googleblog.blogspot.com]
Today we're helping people get better search results by extending Personalized Search to signed-out users worldwide

That's a staggering statement meaning that every computer accessing Google is now being personalized, signed in or not, so any desktop, laptop or kiosk will start tracking everything everyone does and you won't be able to access the same search results from any two machines.

The possible impact to all is staggering.

steveb

12:00 am on Dec 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"After all, even the most PC challenged person can figure out how to use another search engine and that is what is going to happen."

Once there is a better search engine, but there is not. And the only alternative, Bing, has been far more dedicated to personalized search than Google so in the long run they are much worse, even if now they are technologically behind Google in this race into the abyss.

kjennings2

12:33 am on Dec 16, 2009 (gmt 0)

10+ Year Member



Personalized search is the most natural way forward, why are we all so unhappy about it? I recall the days when Matt Cutts was here daily, getting tons of free advice from many of us on this very forum, I knew back then Google was building the world's best search engine. And that, of course, implies getting rid of SEO!

Reno

1:17 am on Dec 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



And that, of course, implies getting rid of SEO

To me this has nothing to do with saving or crushing SEO -- it has to do with Google acting unilaterally to harvest and archive personal information -- which you can bet the farm can & will be used as part of your very detailed and permanent personal profile. They have no intrinsic right to do that and our only hope is for the EU to take them to task. As has been mentioned, the USA will most likely do nothing, since our privacy has been lost now for some time and if anything, this works to the advantage of the authorities. Google will harvest and store it, the intelligence agencies will consume it.

Not to mention that people will most likely get worse SERPs -- but others here are fightly that battle more eloquently than I...

....................

arizonadude

1:44 am on Dec 16, 2009 (gmt 0)

10+ Year Member



Google will harvest and store it, the intelligence agencies will consume it.

True.

However, if people in massess start to migrate to another search provider, Google will either go down in flames or reverse their position and make it opt in.

Either or, the days of Google getting a blank check from the community that is responsible for making them what they are, are over.

Again, don't just talk about it on this board.

Tell your friends, neighbors whoever you can that Google is in fact "Very Evil" and is spying on everything you do.

Most of the average people who use the Internet are not very technical and if a technical person tells them something, they usually believe it. After all, it was us techies telling everybody how great Google was that made them as powerful as they are. Over time, that position can be reversed and Google is making it easier for that to happen because they all live in La La land.

They are intent on controlling everything you see, here or read.

They are "Big Brother" in every sense of the word.

kjennings2

1:56 am on Dec 16, 2009 (gmt 0)

10+ Year Member



it has to do with Google acting unilaterally to harvest and archive personal information

Yep. They've been doing it for a long time and everybody loves it!

They have no intrinsic right to do that

Then maybe those of us who screamed WOLF back in 2002 were not the bad guys after all? You're a decade too late pal. Google is our overlord now.

James_WV

10:45 am on Dec 16, 2009 (gmt 0)

10+ Year Member



Personally, I don't think the average Joe will care about this - I think if you told Google users that when they search in the future that the results will be more likely to return sites that they already like and trust (for relevant queries) then 90% of them would be happy with that.

However, I do think they're going to face massive problems in the EU. The recent laws about cookies say (paraphrasing):

cookie use has to be opt-in, unless strictly necessary for the provision of a service explicitly requested by the user

This law comes into force across the EU's 27 member states in 2011 (April 26th)

I think the only way they'll be able to make this fly in Europe is by having a Personalized Search button - then the service is explicitly requested by the user. (Then again, I guess one way round this would be to market themselves as a Personalized search engine - therefore that is now the service they provide and the service you are looking for).

Either way, I think the EU will come down on them for this

sem4u

11:03 am on Dec 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Most users of Google are not technical; some of us have been using search engines for 13+ years, but most don't have a clue about even looking something up...I am talking about bank managers, people who work in call centers...many different types of people. Some can work Facebook OK, but might search just one word to try and find information on a more complex subject. To this end personalized Google results will help people, but they should be made more aware that everything done online can be tracked...from browsers to cookies to ISP level, etc.

kjennings2

12:41 pm on Dec 16, 2009 (gmt 0)

10+ Year Member



Though most users are not technical, they can distinguish between radish and carrots(not using specifics if you know what I mean).

personalized Google results will help people, but they should be made more aware that everything done online can be tracked...from browsers to cookies to ISP level, etc.

Spot on! I agree that while Google is the best engine out there, they may have made little tiny mistakes here and there, thus not diminishing their value at all. The end user is a fair judge and will always go with the best solutions, Google is king and will continue to be king.

Personally, I don't think the average Joe will care about this

I respectfully disagree. The average joe WILL notice, but I think they'll note the higher quality in relevant results returned. The relevancy will be a prime factor and as people see more and more the topics Google knows they like, they'll be more pleased with the results.

Hissingsid

1:59 pm on Dec 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I recall the days when Matt Cutts was here daily

Shame he didn't make more than 32 posts in over 3 years!

kjennings - you joined the forum today and you have done nothing but make positive posts about Google on the most critical threads about Google on these boards since the Florida update. If I wasn't an old cynic I'd think you were a thinly veiled Google PR person. In fact I am an old cynic and I think you are a Google PR person.

Cheers

Sid

Leosghost

2:37 pm on Dec 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Sid ..dont make me laugh like that :)) ( second time you did that in this thread :))..I cough when I laugh ..and ( due to swine flu since late November and now pleurisy ) it hurts enough to make my eyes water and spots dance in front of them when I cough ..on balance both times were worth the pain ;)
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