Personalized Search Now Default

SEO and Privacy forever changed

[incrediBILL]

Google Blog [googleblog.blogspot.com]

Today we're helping people get better search results by extending Personalized Search to signed-out users worldwide

That's a staggering statement meaning that every computer accessing Google is now being personalized, signed in or not, so any desktop, laptop or kiosk will start tracking everything everyone does and you won't be able to access the same search results from any two machines.

The possible impact to all is staggering.

[Leosghost]

I'm sure 99 % of all users won't even realize that Personalization is turned on by default. It's really only those who make their living on the Internet, that care about this infringement.

how could they care about what they dont know ( and more exactly Gorg expressly dont tell them ) is happening ..

no-one wants default opt in tracking .. no matter whoever is doing it ..thats what everyone says and has said every time they've been asked ..

so now those who are doing it dont tell them ..

and then say there are no complaints so the people are either happy or dont care ..

******
that's right up there with no-one want's polluted water ..

so we wont tell them it's polluted ..

so they must be happy with polluted water ..

because no-one is complaining ..

doublespeak unlogic at it's finest ..

[barretire]

I hate to post this because it is probably going to be to negative but I must ask. If Gogles serps currently are irrelevant and a searcher is just clicking on the best possible match ( which isn't really that good) because it is the closest to ehat they want and they do this a few times. Now this match comes up as a top result. Now when the serps come up better then that surfer is still going to see that not so good match as a main result? Better yet new sites move up in search that are much better however because of the persons browising history the good result gets puches out of reach does this make sense?

Do I make sense?

[lexipixel]

There is an ever growing list of Google properties that may be setting cookies or tracking you on the web. These include VOIP, Mapping, Mobile Web, Mobile Advertising, "Free Online Apps", and many other types of software and services, (like reCAPTCHA, AppJet, Teracent, Gizmo5, etc), that you may not have realized "are Google".

There's a pretty good list on Wikipedia:

[en.wikipedia.org...]

[smallcompany]

On the same page:

See also

* Google Ventures
* Mergers and acquisitions
* List of acquisitions by Yahoo!
* List of companies acquired by Microsoft Corporation

Nothing new... on the West.

[smallcompany]

On the marketing and tech topic:

All that use AdWords, if you're checking on changes in organic results, see also if there are any changes in conversion, volume, etc. on PPC side.

[loudspeaker]

By the way, Eric Schmidt weighed in on the issue. His take?

"If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place," Schmidt tells CNBC, sparking howls of incredulity from the likes of Gawker.

[theregister.co.uk...]

Oh, well. At least we know where Google stands.

[whitenight]

Geez Eric,

Do you mind telling us what was discussed at the always private, highly secretive, and HEAVILY ARMED Bilderberg meetings you've attended?

All about DISCLOSURE and TRANSPARENCY eh?

Big Brother Gorg the moral police, as well now?

That statement says it all.

Told you this guy fears no consequences and so he arrogantly speak his real thoughts
(see other threads about Eric's thoughts of the "future of Gorg")

As always, I wonder what the Employees at GOOG think about his comments
or are they all just under the "simply following orders" mindset, as well?!

[echwa]

As much as many colleagues would say to use traffic and perhaps engagement metrics (or excuses ;0) ) to base KPI's on I have many clients for reasons of easy, ego or indifference demand to receive rank position reporting for their cherry terms.

On the one hand this change has potentially made the task of transitioning those stalwart clients over to traffic based KPI's and on the other hand it has opened a Pandoras Box of questions.

1. How important now is the first click?
2. What impact does this have on webmasters and site owners that don't have robust generic term coverage with this change?
3. Are back clicks to SERPS pages being evaluated in the personalisation filters?
4. What protections are there against distributed malware targeting personalisation 'triggers' to force results?

Lastly, I am not legally trained at all but would have thought that the personalisation as opt-out is surely against privacy laws in the European Union?

[gosman]

[nytimes.com...]

[Leosghost]

I am not legally trained at all but would have thought that the personalisation as opt-out is surely against privacy laws in the European Union?

It is ..illegal in the European Union..

And as a side note ..today ..French President Mr Nicolas Sarkozy has personally told them on prime time TV what they can do with gorgbooks :)))

Translating from his speech .."They do not respect the rights of publishers nor authors ..it's not just because it's cute ,it's google or it's American that it is a good idea ..I am definitely not in favour of google books scanning any of our national or university archives ..our literary heritage is not up for grabs" ..

the word he used for "cute" ( "chouette" ) can also be translated as "cool" used with heavy irony in the context he used it ..francophones will get the nuance..

[edited by: Leosghost at 12:03 am (utc) on Dec. 9, 2009]