I wish the new interface for adding an ad group had a wider window for inputting keywords. Lots of what I put in is wider than that window. It's a real hassle to deal with. A taller window would help a bit, too.
So the ideal functionality that I would like is, the first day that the spending is limited by the budget, send out an email alert. If the user increasesthe budget, the next time the spending hits the budget send out an email. If the user does not increase the budget, don't bother to send out an email. This is a win win feature for all as Google also profits from increased spending.
Showing average position on the campaign summary screen - for whichever time period is selected.Right now, it requires running an account daily report to simply see what the average position is for today, was for yesterday. Or, whichever time period.
Thanks, AWA.
My pleasure poster_boy. Do I understand you correctly in that you'd like to see this on the Campaign Summary page - and have it show Avg. Pos. per campaign, averaged across all Ad Groups within that campaign?
I'll assume that's what you meant, and include a correction in next week's report if I got it wrong. ;)
AWA
Institute a program in which advertisers are able to pay a $10,000 flat fee per month to Google on top of advertising click costs. In return for this $10K, the advertiser gets to choose which search network affiliate his/her ads show up on.
For my biggest account, I am willing to pay $10K/month, and I'm sure there are many other advertisers who are willing to do so also.
Every month Google refunds money because of fraud I find from the search network. I'm sure I don't catch most of the fraud, and even so, looking for it takes a lot of my time. Researching my complaints takes a lot of Google employees' time.
Additionally, there are many affiliates who I strongly suspect are fraudulent but only send a few clicks a month, so I have no real evidence. And there are tons of low quality affiliates, for instance ones that simply show ads for a given keyword (no "searching" needed by the user at this search network affiliate.) And the fact that any teenager with an AdSense code can use AdSense for Search to pump up his income. All of this traffic is useless to advertisers.
Institution of such a program would be a win-win situation for Google and for the big advertisers. Google gets $10K/month from each advertiser who signs up. A steady stream of money. Google doesn't have to research so many complaints from people like me. Further, the bids are likely to rise for ads on the good affiliates. I am willing to pay three times what I pay for AOL traffic, based on its excellent conversion rates. Under the current program I can't raise the bids without losting more money to the low quality affiliates.
Advertisers remove a major policing headache and the cost of low quality clicks. Is this worth $120K per year to advertisers? For many it is.
It was a surprise to me too when I read a June 2005 study that concluded:
Googlites were 42% more likely ... to buy online than the average Internet user.The increased likelihood of AOL users to make an online purchase was nearly nonexistent, reporting a 3 percent better chance than the average user.
and the report, which I believe to have come from an unbiased source, gave stats for other search engines too. Of course, those AOL users are still 100% more likely to make a purchase than sites like those Beren cites that I can't help but stumble on every day in my logs.
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Affiliates is a term rarely used here to describe AdSense and Search Network partners, though I suppose technically they could fit into that definition by earning percentage commissions of "leads", in this case. Some search partners run rogue affiliate programs to just send them clicks, clicks, clicks any way that they can.
Affiliates who honestly make their livings on the Internet endure enough contempt in this forum without having their occupation linked to some AdSense Publishers and Search Partners who make fortunes through unethical, if not evil practices.
Just want to make that distinction clear to anyone readng your post, nothing personal.
patient2all
Googlites were 42% more likely ... to buy online than the average Internet user.
The increased likelihood of AOL users to make an online purchase was nearly nonexistent, reporting a 3 percent better chance than the average user.
Is this an open published report with a URL?
I just read a study that lists MSN as a higher buying average than Google. So the question becomes, what's the average internet user as a baseline?
Search on:
MSN Google Searchers More Likely To Buy
but I would like to be able to pause keywords
Also they promptly stop my campaign without any notification. If I don't log in every day I will never know if my ads are running from one day to the next. Why not just send an email to notify me that there was a problem with the transaction and that my ad has been suspended?
I would also like to see them being MUCH more customer friendly. The long time they take to respond is unacceptable. I also get the impression from this forum and others that there is a lot of "covert" activity happening behind the scenes insofar as accounts go and who should be suspended and not. They need to be FAR more transparent. As a public company we should demand accountability and good corporate governance.
They need to come up with effective means of catching click-fraudsters. They say they have systems in place to do this, but we all know it's not working. I am experiencing this daily.
Advertising on Google works, no doubt but as soon as it becomes such a pain in the ass to manage it, then their advertisers will find alternatives and they will leave the door open for more serious competitors to get into the market. Google is developing a "god" attitude that does not befit the entrepreneurial spirit that created it. The creators of Google should look closely at what their creation is turning into. I am sure they won't be very happy.
Some filtering features for mass google mailings definately needs to be put in place.Last week with the change email Outlook became unhappy with Google. Finally got Outlook to like Google again, and now the new blog announcment has put everything from Google back into the spam filter.
I think Google needs to set up something so that an account can be associated with an MCC and not have an email address, or just use the default MCC address.
ability to have 'client name' in the MCC reports so you known which client a keyword is referring to.
(fyi - the ability to run a min cpc report does exist - but the old on hold/disabled/on trial is being used not inactive/active).
The ability to "pause" an individual ad in an AdGroup that contains multiple ads.
Two good reasons:
1) Some ads are timely in nature, hate to delete, then recreate with loss of ad CTR
2) I had a server down situation today where 2 of 5 ads were on a working server on the others weren't. I wanted some income at least!
patient2all
Well, here it is a few minutes before 10:00 pm, and I am posting on WebmasterWorld for the first time today. It's been that kind of a day.
Anyway, I've just added this week's wish list additions to the Advertiser Feedback Report - and I thank you for the suggestions. ;)
AWA
1) DESPERATELY need the ability to move data around - keywords to different ad groups, ad groups to different campaigns, and maybe even a one-click button to convert an ad group into a separate campaign. I have tens of thousands of keywords betweeen all my clients, and this sort of thing takes up WAY too much time.
2) As mentioned by others - the ability to temporarily pause keywords AND ads, rather than just ad groups.
3) Notification upon login that I have inactive words, and where they are. Preferably in a color that stands out. If they can do this when a client's credit card is maxed out, I dunno why they can't do it for inactive keywords, campaigns approaching daily budget, etc.
4) Some kind of pre-sales tool that will give me a reasonable estimate of CPC and number of searches for keywords before I've added them to a campaign or even taken out an account. For example - when I am showing AdWords to a new client, and they are asking me "well, what kind of ballpark CPC can I expect to pay for my keyword 'blue widget' on Google?" I end up using the tool over on Overture to find out how many searches there have been for a keyword in the past month, and what the top advertisers are willing to pay for that word, and trying to extrapolate it to Google. It doesn't have to be EXACT, but something I can QUICKLY show a client would be good.
5) Fix the daily budget estimator, and the budget optimizer. Also, some more comprehensive help documents about these features would be good as well. Sometimes I've found information in the tutorials for the AdWords Professional program that aren't available anywhere else (?!?)
I'll come back and enter some more.
There is a serious problem with this approach with narrowly geo targeted ads, because the title line does not allow enough characters to adequately support it.
For example, "fancy blue widgets" will fit on the current title line. However, "mycity mystatename fancy blue widgets" exceeds the maximum characters allowed.
Google ranking should be smart enough to recognize the two digit state codes in the title line as equivalent to the spelled-out state name in the key word phrase when it determines ad quality and relevance rankings.
I'd like to know that the following was included in G's "Quality Score":
The more publishers (or the more aggregate page views that they represent for example) that ban a particular AdWords advertiser by URL (including the destination URL or some prefix of it), the more the advertiser should have to pay to get their ads shown anywhere compared to other advertisers on the same keyword. This sort of "ugh-factor" score should probably both set a minimum bid price and/or override the discounter so that they don't get lucky if there are no competitors for their keyword at the moment.
This would be a dynamic "vox pop", and would curtail the "Buy your new and used dead popes here" ads in relation to how tiresome people actually found them.
I hope that G is doing this already, but if not AWA, please suggest it to the engineers!
Rgds
Damon
I would like to be able to do both of the following:
1) Schedule campaign and adgroup start and stop times to better target my ads to when my particular audience is most likely to be online and I want my ads to be shown.
2) Be able to specify a minimum ad position. If my ad would not be in that position or better for a user's particular search, not show it. Let another advertiser have that space. This would tend to improve my average CTR, since I know if I am in position 5 or better, my ad is more likely to be clicked. Obviously I would still have to adjust my minimum bid prices to achieve this.
Many thanks to everyone!
;) AWA
Likewise, being able to copy custom reports between different accounts in the client center (so once I get one I like, I can easily set it up for each one of my accounts) or being able to copy a report, and then make edits to it and save it as report #2 - it's just that I rely on those reports, and I seem to have to spend an inordinate amount of time on them.
(how many posts do I have to make before I'm not a new user anymore?)
Having had adverts offline for several hours this week due to my debit card being declined due to a bank error, which would have been several days had it been this coming week as I'm away for a break, a reserve credit/debit card would make a lot of sense - especially if we can give primary and secondary status to them.
1. Being able to enable/disable the Content Network at the Adgroup level.
2. A little note beside ads that have not yet been approved for Google Partner or Content Networks.
2. [webmasterworld.com...]
3. [webmasterworld.com...]
Jan
[1] Do NOT use the visible URL to determine quality score. This is unfair since many keywords in URL's are trademarks, and some people will unfairly buy up all the good URL names leaving us in the dust. It encourages people to buy and manipulate this area. I lost all my rankings in all my keywords by changing my URL. Now I have to repay for all the words. Thousands lost and months of goodwill lost.
[2]Allow Ads to be PAUSED.
[3]Allow content to be turned off and on in adgroups.
[4]Give "last click" price in the display. That way we know what the last click cost, not the average.
[5]Allow a separate AD for content as well as maximum price for content clicks, with an override switch to keywords. If you are bidding .50 on a certain keyword, you may not want that to go into content, so the switch would only do content at your max price should you use that switch.
[6] Detailed reports on content
It seems as most of the ideas being presented in this thread are redundant (for instance the ability to edit reports or pause ad groups, is mentioned over and over again).
It might be helpful to us if you could tell us if the reason these often mentioned things are not implemented, is because Google things they are bad ideas, or that it is technically difficult to implement, or some other reason not apparent to us. The answers you provide may send us in a different direction to accomplish what we are hoping to accomplish. Thanks for your help.
Have the ability to email a report every hour or every three hours as far has how much I've spent, clicks, converstions.... something realy simple that I could have sent as an SMS message to my phone......
Then I know how things are going through-out the day without always having to login to the net.
heyday
I'd love the ability to move AdGroups between Campaigns or to be able to toggle Content for individual AdGroups.
A couple weeks ago, I ended up having to turn Content off for my main Campaign. Some of the AdGroups were giving an acceptable ROI on Content, but some were ridiculously bad. For example, I have some campaigns where I'm averaging about $1 per conversion for search, but content is averaging about $20 per conversion.
If I could move AdGroups between campaigns, I could set up two campaigns: one with content on and the other with content off. If the ROI for content on an AdGroup is too bad, I could move the AdGroup to the Campaign with content off.
It seems like moving AdGroups would be relatively simple to implement. Internally, you would just need to reassign the CampaignId for the AdGroup and potentially move historical reporting for the AdGroup.
