I wish the new interface for adding an ad group had a wider window for inputting keywords. Lots of what I put in is wider than that window. It's a real hassle to deal with. A taller window would help a bit, too.
I recently had an optimizer go through one of my campaigns and make some suggestions. They did a lot of work and did a perfect job on many of the things, but there are some that a simple change in the URL and they would be perfect.
What I am requesting, would be a feedback area that comes up when I decline a change.
press decline>form opens> "how could we improve our changes?" >I would then type: These changes would be great, if the URL used "cheap widgets" instead of "inexpensive widgets" >hit submit
The feedback would then go to your team, where the optimizer makes these changes, and I can hit approve when he fixes it.
Also I am guessing eWhisper, and anyone else at a large agency may like to have this functionality for reviewing their employees changes before they get depolyed live to the web. Like an advertising staging server.
All the latest posts, since this time last week, have just been pasted in to the Advertiser Feedback Report.
I'm delighted that this thread makes it back to the top of the page with real regularity, and I truly thank you!
AWA
Am I being clear enough?
IOW, if you're on this url:
[some.example.com...]
and each time you click that folder button it will respectively become:
[some.example.com...]
[some.example.com...]
[some.example.com...]
[some.example.com...]
[some.example.com...]
[some.example.com...]
http://www.example.com/
[edited by: eWhisper at 6:18 pm (utc) on Nov. 11, 2005]
also, i noticed that the search feature is about an order of magnitude faster than it used to be - thanks adwords team - the improvement changes the way i use the interface, and allows me to be significantly more productive.
i do notice that the search feature is even speedier late at night, so it seems that there still is a capacity issue. can't you just throw another 10,000 boxes at the problem so that adwords search is always fast ;)
Secondly, just like nutmeg and others, we often have billing problems where a card is declined (for whatever reason). When a prolonged credit card problem occurs without us realizing it, we lose money and Google loses money. Adding a "queue" of failover credit cards would be an easy-to-implement win-win feature.
Please can you add in an optional 'adult/family-safe filter' to our adwords accounts - i.e. when broadmatching, Google will not broadmatch to terms that are explicit/inappropriate, and if you were to inadvertently put a non-family-safe keyword into a list, perhaps Adwords could alert you to this fact and ask for specific permission from the account user to run on this keyword. I would treat this as a little extra fail-safe measure to prevent inappropriate keywords from being targeted.
You already have the technology to filter inappropriate keywords (as seen on Google.com search), so I guess it should be fairly straightforward to port this technology across to the other side?
Following on from the previous post, please make it easy to copy and paste or merge "excluded" (ie "bad") words from one part of the system to another in the GUI, or even better have an account-wide cross-campaign set of "bad" words.
I found that I knew a lot more than I expected too, and I don't want to have to re-enter them each time.
Rgds
Damon
Text for the link might say "Edit bids on inactive keywords".
There are also the borderline active/inactive keywords that I have to follow more closely and actively and that change depending on Google's quality score of the day..therefore:
From the main Adwords panel, I'd like a one-click button directly to a list of all most recent keywords that turned "inactive" since last logging in.
(it could also be in the last 24 hours - or the time lag could be set in options)
if you want us to bid more for inactivated keywords,
show us the impressions we missed, entice us..
All the latest ideas since last week will be included before long. As always, thanks for keeping this thread alive.
Cline, you've really been prolific!
;) AWA
I'm sure I'm retrying new Ad-copy ideas that I already tried in the past that dit not perform.
1) communication of changes
2) think and test before going live with changes
3) leave us in peace for a while
Ad 1) Systems are supposed to work in a predictable manner. Although it is a nice game to find out "what have they changed now again?" it's not a very effective way of using the system. Especially when you have an angry client on the phone. Why not point out in an email what has been changed?
Another lack of communication: The QGAP qualification has been extended tot 2 years. Very nice, but I've seen no email or announcement and the Dutch Help Desk told me it still was only 1 year just 1 day before mine was supposed to expire (11 Nov).
Ad 2) "No such account" type login problem simply should not exist. I couldn't login this morning with my dedicated AdWords email. All I got was a Google account with tons of "new services" but no AdWords. The whole new login system smells like a disaster waiting to happen around 15 January.
Ad 3) We try to make a living with this system, it's not just a game you know. Give us some time to build up routine and don't change everything overnight. Ajustments, bug fixes and small improvements are of course welcomed, but I'm getting the impression that things have been changed for the benefit of changes lately. I do like a lot of the improvements, I do appreciate extra features, but what's the use of an analytics tab if I can't use it? Why do I need a Google account if I deliberatly use dedicated logins for each service and client?
Sorry for ranting.
Right now, it's impossible (I believe) to track the performance of a single keyword by match type (whereby a unique keyword-level URL is needed per keyword - i.e. www.example.com&keyword=blah&match=broad) while also tracking the performance of two creatives through to the conversion. (whereby each keyword must use the creative's default URL i.e. www.example.com&keyword={keyword}&creative=version1)
Also, a quick note to vitaplease who wrote:
... However, it would be great to be able to keep seeing the deleted Ad-copy ads and statistical data...
vitaplease, you can actually set things to see deleted Campaigns, Ad Groups, ads, keywords, etc at every level of your account.
At the Ad Group level, for instance to see deleted items, just look for the check box under the date range tool that says "Include deleted items that were active in this date range".
I think that'll give you what you need, no?
(And if you're looking for deleted campaigns or Ad Groups you'll see a drop down menu at the Campaign Summary, and individual campaign levels of your account.)
AWA
Hence, the new reports are taking me over twice as long to get the same information as before.
It would be useful to add this as a column option.
AWA
Note: I'll be away from the office for the Thanksgiving holiday here in the US, staying in the 'Land of No Computers", and not reading/posting again till Monday. See all y'all then!
It would be extremely useful if there was a Wiki-like notes functionality for each of our campaigns. I constantly lower CPC due to items being out of stock etc. If I had a better way to keep track of this, my life would be easier and I'd boost my CPC appropriately. It would also help me keep track of any tests I'm running so I can keep track of the goals and results.
Clearly, I can perform these same functions with an API and I'm working on this, but the goal is to enable this functionality for everyone and I think this would help all advertisers keep track of their campaigns to constantly deliver the most relevant ads.
Since you have the sale transaction times recorded, if the time of each click
was recorded (probably it is already) then keyword tracking could be done based on the correlation. (Assuming sale and click times are recorded accurately in real time).
All google (for example) has to do is include two time selection buttons to set the time range (like on the airline booking web sites) next to the existing day/week/month selector and every sale can be easily tracked to its originating keyword.
This would make a huge difference!
1) Have BOpt have the option to optimise for final number of conversions rather than number of click-throughs.
2) Have BOpt able to bid entirely separate prices for content and search (or in general, for all the different viewer streams). I just had to turn off BOpt for two small campaigns which seemed to either be hugely overbid (or were subject to fraud) on content. If BOpt could bid separately (and show what it was bidding) for the different streams then I'd be less cross about the trashy Oingo-delivered traffic, for example.
Rgds
Damon
