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Google Adwords Features I'd Like to See, #5

Continued. Share ideas for making your life easier

         

cline

2:45 am on Jun 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Continued from [webmasterworld.com...]

I wish the new interface for adding an ad group had a wider window for inputting keywords. Lots of what I put in is wider than that window. It's a real hassle to deal with. A taller window would help a bit, too.

cline

2:03 pm on Jul 5, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



More on Site Match:

* Conversion data are showing a % but not a cost/conv.

* If you delete any sites the summation line on an Adgroup is displaced one column to the right.

bumpski

10:58 am on Jul 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ad a selectable "option" where an ad will not be displayed on pages Google indicates as "Supplemental".
This gives the advertiser substantially more control of the quality of site on which the ads are displayed.

Currently less relavent ads are displayed when a URL is "partially indexed" or "URL only", this infers this request is feasible, and that the Google database status is already being queried.

After running into a 55700 page site solely composed of sentences randomly (quite readable too!) hijacked from many sites and then seeing legitimate ads being displayed, granted there will be clicks but they're not likely to convert, so these are wasted ad impressions.

Optional filtering of ads (just show PSA's) from supplemental results pages would eliminate many useless ad impressions.

MovingOnUp

2:00 pm on Jul 6, 2005 (gmt 0)

10+ Year Member



I've found that many of the sites I'd like to put a site-targeted ad on are parked domains. Instead of being at www.example.com, they are at www.exampleparkingcompany.com/whatever/script.asp?domain=example.com.
How about identifying the domain parking companies and parsing out their link structure so we can advertise on individual parked domains?

Advertising on specific subdirectories of domains would be another useful feature.

HitProf

8:11 pm on Jul 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



bumpski supplemental or url only often has little to do with quality so that would only be a cosmetic feature

bumpski

8:49 pm on Jul 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hitprof

I concur with you regarding "URL only" or "Partially Indexed".

But "Supplemental" seems to be quite an assessment of usefullness or quality of a web page by Google.

Pages with no inbound links.
Pages Google can't crawl properly.
Pages not meeting Googles guidelines.

I have a few Supplemental pages on my sites, and frankly I concur with Google's assessment of these pages (or their links) and wouldn't mind having Adsense show PSA's or no ads on these pages.

elsewhen

10:43 am on Jul 7, 2005 (gmt 0)

10+ Year Member



we know about {ifsearch} {ifcontent} and {keyword}, but how fantastic would it be to be able to add {cost} to the destination URL.

if it is too technically difficult to pass the actual cost for that particular click via the URL (although that would be a dream), then how about {bid}?

in the long run, helping advertisers optimize their campaigns brings more money to google - i think this suggesion could have a positive impact on google's bottom line. (and it would make me grin from ear to ear)

eWhisper

3:01 pm on Jul 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For the MCC page:

1. Custom date ranges.
2. Conversion data.
3. Flag system (based on criteria set by user. i.e. set flag for ad disapproval. Set flag for disabled keyword, etc.).
4. 'Customize this page' option. Google doesn't have to determine the best layout for everyone. Provide lots of data, and then let us determine what we want to look at on the home page.

elsewhen

7:59 pm on Jul 7, 2005 (gmt 0)

10+ Year Member



in previous "features-i'd-like-to-see" threads some posters complained about how adwords handled inappropriate keywords... the system would notify you that one of the keywords you entered was invalid... and you had to search through your list trying to figure out which was the offender...

i just discovered that they have implemented a much more user-friendly approach... the system automatically removes the offending keyword (for example, one that has a punctuation mark), and specifies the particualar one(s). this allows you to leave it out or amend it.

thanks google for listening to our suggestions! there are lots of great suggestions in this thread... i hope your team continues to listen ;)

HitProf

11:30 pm on Jul 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



4. 'Customize this page' option. Google doesn't have to determine the best layout for everyone. Provide lots of data, and then let us determine what we want to look at on the home page.

eWhisper you are so clever! I second this.

AdWordsAdvisor

5:39 am on Jul 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi all,

I've just now included all the feedback since last Thursday in this week's report - and thanks very much for keeping it coming. :)

Thanks AWA and AdWords team, for implementing some of our wishes!

Would you pass that on too? :)

HitProf - Yes, with pleasure!

thanks google for listening to our suggestions! there are lots of great suggestions in this thread... i hope your team continues to listen ;)

Agreed. And thanks for the kind words, elsewhen. I assure you that an ever-growing number of folks read these suggestions each week. And take them very seriously.

AWR

elsewhen

8:30 am on Jul 8, 2005 (gmt 0)

10+ Year Member



AdWordsAdvisor has been replaced by AdWordsRep again ;)

elsewhen

8:36 am on Jul 8, 2005 (gmt 0)

10+ Year Member



in the "Find and Edit Ad Text" tool, it would be good to have a checkbox that allows the user to search for adgroups that have more than one ad associated with it.

this would allow the user to check those instances where they are comparing creatives against eachother. then the user could make a determination to leave it as is, or to delete one (or more) of the creatives.

werty

3:22 pm on Jul 8, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



After using the new interface for the last week here are two issues I would like to see fixed:

The new interface flows pretty easily but I see two HUGE usability roadblocks:

The first one is on the final "Review your selections" page.
Please add another "save ad group button" on the top of the page. When you have a few hundred keywords you kind of forget to scroll down and to me it feels like the process should have already saved my work by the time I get to this step... it is asking me "are you sure you want to build this" instead of "here is what you just built". If I just spent 10 or so minutes building an adgroup I am guessing I wanted to build it!

And the second:
On the "Set a maximum cost-per-click (CPC)" page. Either get rid of the "create another ad group" button, or make it "save this adgroup and build another" button...

If you hit create another adgroup and then decide to quit, all you work on your previous ad groups is GONE. This could be if you wanted to just stop the process, or if you got a phone call and got automatically logged out of the system.

AdWordsAdvisor

4:49 pm on Jul 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AdWordsAdvisor has been replaced by AdWordsRep again ;)

Busted!

That's what I get for posting at the end of a really long day, I guess. ;)

Where is that pay per late-edit button that I suggested to Brett a while ago, now that I need it?

AWA

HitProf

6:18 pm on Jul 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



STOP ADDING RANDOM KEYWORDS TO BROADMATCHES

This is driving me nuts and makes tweaking broadmatch keywords as good as useless. If I want to play in the lottery I'll buy a ticket, right?!

If you can't say bye bye to it make it OPTIONAL please. One more keyword type can't be that hard to do can it?

MovingOnUp

6:42 pm on Jul 9, 2005 (gmt 0)

10+ Year Member



Feature I'd like to see: The ability to move AdGroups from one Campaign to another.

mark1111

7:07 pm on Jul 9, 2005 (gmt 0)

10+ Year Member



AdWordsAdvisor has been replaced by AdWordsRep again ;)

It works both ways. She signed "AWA" to a post on SEW recently.

eWhisper

4:02 pm on Jul 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



In the tools menu for find & replace ad text, make it work properly with destination URLs.

If the URL is:
www.example.com/widgets/

A search for "does not contain widgets", brings up the above URL.

sullen

4:09 pm on Jul 11, 2005 (gmt 0)

10+ Year Member



I haven't read the other threads, so apologies if this has been posted before.

I'd like to see more details about which content network sites carry my ads. Ideally I'd like to see the conversion for each so that I can block particularly low-converting sites, although just a list with the number of clicks would be enough.

MovingOnUp

5:30 pm on Jul 11, 2005 (gmt 0)

10+ Year Member



I'd like to see more details about which content network sites carry my ads. Ideally I'd like to see the conversion for each so that I can block particularly low-converting sites, although just a list with the number of clicks would be enough.

Yes, seeing reporting (especially our conversion ratios) for each site on the content network would be wonderful. Not only could we filter out the low-converting ones, but we could also look into site-wide ads for the best converting ones.

elsewhen

6:02 pm on Jul 11, 2005 (gmt 0)

10+ Year Member



it would be beneficial if the keyword tool was more like (or exactly like) the keyword choosing wizard that is employed when creating a new adgroup.

the primary feature that is missing? checkboxes. its fine if you only want a keyword or two, but if you want a larger number, it is very cumbersome.

the workaround i use right now is to copy the entire list of suggested keywords into notepad, and then delete the undesired ones. then copy/paste back to the field in add-keywords link.

AdWordsAdvisor

6:56 pm on Jul 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It works both ways. She signed "AWA" to a post on SEW recently.

Uh Oh. I think this is one of the major danger signs of an impending Identity Crisis! This leading a double life thing is not as easy as they tell you it'll be. ;)

Thanks for latest posts, btw, which I will pass on as usual, later in the week.

running scared

5:42 pm on Jul 14, 2005 (gmt 0)

10+ Year Member



I second Hit Profs suggestion for a new matching option - an old style broad match (i.e. just the words, not related words) and a new style broad match (as is now).

With the latest algo changes, I would really like some way to check the rank for a phrase in normalised conditions (i.e without filters). The average figures in the reporting stats just don't give enough info, especially when dealing with broad match.

wrgvt

6:08 pm on Jul 14, 2005 (gmt 0)

10+ Year Member



Here's a new problem I came across. When using geo-targetting, I may run ads in different countries with different ads for the same product. But I want to use the same negative keywords. So if I want to copy and paste the negative keywords from one campaign into another, there is no easy way.

For normal keywords, Edit Keywords puts them all in a nice box, copy, go to new campaign, Edit Keywords, paste. There's no way to get a nice box with the list for negative keywords. I was able to do it by swiping the section of page with the negative keywords, manipulating them in Notepad, and then pasting them into the new campaign. But it would be nice not to have to do it this way.

HitProf

6:20 pm on Jul 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



wrgvt: the negatives are on the bottom of the list so in stead of copying all words and paste/cut them via notapad you could just copy the lower part

elsewhen

2:10 am on Jul 15, 2005 (gmt 0)

10+ Year Member



it would be good if CTRs were displayed in hundredths, especially in the account totals.

i work very hard to improve CTR... imagine someone that has a CTR of 1.0% and is fighting to get to 1.1% - thats a 10% improvement in CTR, which is much too coarse.

i find myself manually calculating the CTR on the entire account to get the extra digit - on a big account, it makes a big difference.

AdWordsAdvisor

2:38 am on Jul 15, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There are some great suggestions here, since last week - and I've just pasted them into the Advertiser Feedback report.

As always, thanks very much! I love seeing this thread hover near the top of the page. ;)

AWA

eWhisper

2:39 pm on Jul 15, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



When new announcements come out, only send it to accounts that are linked to MCCs when the account is opted in for announcements and Google communications.

I had to make a new outlook filter today to delete the emails Outlook didn't think was spam (too many emails w/ the same content from the same place flags outlooks spam rules, and now it thinks all email from Google is junk - my reps emails just got filtered).

HitProf

3:50 pm on Jul 15, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Lucky you! I haven't had a single email...

elsewhen

5:45 am on Jul 16, 2005 (gmt 0)

10+ Year Member



i have a large adwords account, and when i use the search box in the navigation bar (searching for adgroup names, for example), it literally takes over a minute for the results to appear. this is ok for occassional searches, but if you want to get some productive work done, it is virtually unworkable.

i find it hard to believe that google can do an excellent job of providing search that spans 8,058,044,651 pages of the internet, but cannot index my adwords account for speedy searching.

the reason i need this is because i have some self-made tools that uncover additions/subtractions that i should make to my adgroups... ie, i should add some particular keyword to an adgroup. trying to find the adgroup manually takes time; a good search function, would make this easy. wouldn't the adwords guys just need to walk down the hall to get all the magic tech needed to pull this off?

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