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- How about a general repository for us to share filters? I'm thinking of something along the lines of the way Google offers widgets and gadgets and whatnot for iGoogle and Desktop. I've created some and gone out and found some out there that did things I didn't even realize were possible; why re-invent the wheel?
- I find the breadcrumb navigation somewhat lacking. There's a lot of times where I'm digging down deep to the keyword level, and I want to go back just one step, and I end up back about four levels, or worse yet, where I started.
- Much more help on setting up to track other types of campaigns (MSN and Yahoo PPC, online campaigns, offline campaigns)
- For those of us who are working with clients (as opposed to just our own accounts) it would be really great to be able to set up some kind of a demo account with some demo stats (or have one available) to show to clients. To be honest, they'd rather have me show them the benefits step by step with an account that looks like their traffic and their sample products than sit through your presentation. I can't show one client another's data, and they just don't seem to get how useful and important this information is unless they can see it and click on it and I can explain it in terms of their business.
Ok, that's for starters. I have more.
I'm increasingly dismayed at how long it's taking to get new Content Network campaigns with image & flash ads up and running.
I have a situation with an account - it's not a new account by any means, it was around a long time before I took it over (and I've been around a long time too) It's doing quite well on the Content Network, but needs some organization in order to do better. I'm trying to break out some of the placements into their own campaigns, and it's taking *days* to get these campaigns up and running. I'm using the *exact same ads* that I have running in other campaigns, there's not one single new ad, yet a bunch of them are sitting "disapproved for content" for no reason that I can tell, and no reason that the AdWords support person I'm dealing with can tell. All he can do, he says, is "advocate" for me. Pardon me, but #*$!?
One of the large advantages Google has always had over the competition is the speed at which you can get up and running - particular with an account in good standing, handled by a manager in good standing, when all you're doing is moving things around - there's no new placements here (we're already delivering several million impressions a month to this site) and no new ads.
My takeaway from all this is that it's better to leave things *unorganized* because that's the only way to make sure they'll actually run. My client is losing money because of this delay. I can turn his account back into what it was, and I guess that's what I'm going to have to do.
Google needs to address this. You can't tell us it's better to organize our accounts properly, and then penalize us for trying to do so.
Still plenty of time for other feature requests - conservatively, about 14 hours from the time I posted this.
Aside to netmeg regarding approval times: Are you able to put your finger on when you started to see this? It'll help me to look into it.
Aside to irish_john regarding your post: can you tell me more about when and where you are seeing this?
Should make sense? Less accounting for all involved. No issues with credit card spend limits, no waiting for funds in, less overhead all around. If the Adsense 'credits' are used up, then draw from the CC.
I'm running way behind this week, so not sure when the report will go out - but probably in about five hours from now.
New posts will happily be included. I'll check back just before sending.
Scenario's I'm faced with on multiple keywords:
1. I setup 1 ad on [keyword1] bidding $1.00 a click.
2. Before anything runs, instant 7 QS
3. 7 competitors on [keyword1]
4. It runs for a week getting a 9% CTR, now the QS is 8, avg. position 1.1, min. bid .04
5. I lower the max bid to .16
6. After 5-7 days same exact ad: avg. position: 6.6, CTR 0.6%, QS 6, min. bid .20
If it's the same exact ad and all I do is lower the bid, why is the QS changing so much if the CTR is actually normalized by position? Clearly it isn't. If I raise the bid back up, the ad position rises, and the CTR goes back up to ~9% and the QS goes back to 8. Then I lower the bids again repeating this whole process. Doesn't make sense, unless the normalization is incorrectly calculated.
Another really strange scenario I keep getting:
1. I setup 1 ad on [keyword2] bidding $0.21 a click.
2. Before anything runs, instant 7 QS
3. 2 other competitors on [keyword2]
4. After a week, 2% ctr, 7 QS, avg. position 2.2, min. bid .05
5. I lower the bid to .06 and let it run for a day or so.
6. About same avg. position: 2.4, but CTR plummets to .3% and thus the QS changes to 6, min. bid: .20
7. I raise the bid to .20 and the avg. position stays the same, but the CTR rises back to 2% after a day and the QS goes back to 7.
8. I can repeat this over and over. It's almost as if Google is showing my ad to bad traffic to make my QS go lower in hopes that I'll raise my bid permanently.
Can you pass this along and see if it can be fixed?
If I break out placements that I'm already serving to, so that I can target them, I have to wait some interminable amount of time before my ads start up (unless I again run into a problem like I had before with ad approvals, which will require a week full of hissy fits to get it going)
If I move keywords, ads and placements around to where it makes more sense, I have to figure on several days to a week's worth of downtime for the exact same keywords, the exact same ads, the exact same placements to be approved and start running again.
I can maybe understand on a fairly new account, but this one's been active for years and years. At this point I'm not even adding anything new at all, just moving things around, and I have to wait, and I'll lose history, and odds are I'm gonna have to get into an argument about my ad approvals every time too.
It's not much of an incentive to properly manage an account. In fact, it's pretty darn discouraging. The unconscious message is, if it's more or less working, leave it alone. But more or less working isn't good enough for me, and it shouldn't be good enough for Google. I want it to work *better*
It appears as if I've finished the report early - so I'm calling it done for this week.
Hope there are lots of new posts for next week, though. I'll happily quote them, verbatim.
<edit> Add missing word </edit>
[edited by: AdWordsAdvisor at 3:33 am (utc) on April 17, 2009]
We're supposed to copy the full link of an ad and paste it into the URL field. The form would not accept any URL but the full URL from AdWords results only.
What about if we are reporting an ad showing in US while being in other country so we have to use AdWords preview tool?
People outside from US cannot see ads in US just by using Google.com.
I think the best place for this feature is the adPlanner.
I can't count the number of times I've exported a list from the adPlanner and upon importing them into the placement tool; the sites either weren't available for placements or Google said the site wasn't available for placement targeting. However, if you do a keyword search in the placement tool, the site was actually available for placement targeting.
Google is creating extra work for advertisers trying to determine where you can actually use placements, or making a lot of adPlanner research time useless as you have to search for the sites all over again in the AdWords placement targeting tool.
It is especially nice to see you posting in this this thread again, eWhisper!
The report will be sent roughly 33 hour from the time I post this - so lots of time (not to mention space in the report) for further additions to this thread.
If the bids are set lower than the min. bid for a QS6 keyword, the ads for this keyword won't even run until the bids are manually changed.
Example, bids set at .11, (QS6 min. bid is .20 if there is no competition). Keywords won't ever get back to QS7 if they aren't running with bids at .20 (they can't get traffic to prove the system it should be QS7, because the min. bid just went to .20 over night). I'm having to change the bid from .11 to .20 to .11 each day.
[edited by: JoeT321 at 5:46 am (utc) on May 1, 2009]
Still plenty of time for other requests before the report goes out this week - at least six hours and probably more.
As always, I'll check back before for late-breaking additions before I hit 'Send'.
Thanks in advance,
1.We have to use comma and space in between them because otherwise adwords will automatically turn them into text addresses that we can't recognize.
2.We have to manually input those nums and check every campaigns' settings though the locations are same - the location custom seletion got no bulk edit for latitudes and longitudes.That caused a lot of troubles.
Hope there can be bulk edit for location froms in latitudes and longitudes.